{"id":67589,"date":"2019-12-11T19:50:22","date_gmt":"2019-12-11T18:50:22","guid":{"rendered":"https:\/\/laindependent.cat\/catalunya-cal-regalar-joguines-segures-i-no-sexistes-la-independent-noticies-genere-2\/"},"modified":"2019-12-11T19:50:22","modified_gmt":"2019-12-11T18:50:22","slug":"catalunya-cal-regalar-joguines-segures-i-no-sexistes-la-independent-noticies-genere-2","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/catalunya-cal-regalar-joguines-segures-i-no-sexistes-la-independent-noticies-genere-2\/","title":{"rendered":"CATALUNYA: Cal regalar joguines segures i no sexistes \/ La Independent \/ Not\u00edcies G\u00e8nere"},"content":{"rendered":"<p>No hay traducci\u00f3n disponible<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; text-align: left;\">Una campanya de la Generalitat demana \u201creflexionar\u201d abans de comprar per Nadal les joguines. Aquestes han de ser segures i no sexistes.<\/span>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-36105\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2019\/12\/01aregalnadal.jpg\" alt=\"alt\" width=\"240\" height=\"311\" srcset=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2019\/12\/01aregalnadal.jpg 300w, https:\/\/laindependent.cat\/wp-content\/uploads\/2019\/12\/01aregalnadal-232x300.jpg 232w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">\u201cReflexiona sobre #elpaperdelregal\u201d, \u00e9s la campanya que Generalitat ha posat en marxa fins el 15 de desembre. Coincidint amb el Nadal, l\u2019Ag\u00e8ncia Catalana de Consum (ACC) del Departament d\u2019Empresa i Coneixement, i l\u2019Institut Catal\u00e0 de les Dones (ICD) han sumat esfor\u00e7os i a la presentaci\u00f3 oficial el dimarts 9, la directora de l\u2019ACC, Beth Abad, i la presidenta de l\u2019ICD, Laura Mart\u00ednez, han explicat el perqu\u00e8 d\u2019aquesta iniciativa conjunta que t\u00e9 com a finalitat: \u201c<em>fomentar la compra de joguines segures, lliures de viol\u00e8ncia i de continguts que puguin crear addicci\u00f3, i alhora sensibilitzar sobre la import\u00e0ncia de la transmissi\u00f3 de valors igualitaris als infants a trav\u00e9s del joc i les joguines\u201d<\/em>.<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><img decoding=\"async\" class=\"size-full wp-image-36106 lazyload\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2019\/12\/01ajoguinesnadal_pet.jpg\" alt=\"alt\" width=\"349\" height=\"285\" data-srcset=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2019\/12\/01ajoguinesnadal_pet.jpg 349w, https:\/\/laindependent.cat\/wp-content\/uploads\/2019\/12\/01ajoguinesnadal_pet-300x245.jpg 300w\" data-sizes=\"(max-width: 349px) 100vw, 349px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 349px; --smush-placeholder-aspect-ratio: 349\/285;\" \/><\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">En concret, la campanya convida la ciutadania a celebrar el Nadal \u201camb joguines segures: lliures de sexisme i viol\u00e8ncia, i amb el s\u00edmbol de Conformitat Europea\u201d.\u00a0A m\u00e9s, les responsables fan un recordatori a les persones consumidores, i afegeixen com novetat, que: \u201c<em>abans de regalar, cal reflexionar sobre #elpaperdelregal\u201d. <\/em>La campanya es difondr\u00e0 durant els propers dies, a trav\u00e9s de la inserci\u00f3 d\u2019anuncis en mitjans impresos, diaris digitals i, sobretot, l\u2019edici\u00f3 i distribuci\u00f3 de 56.000 cartells a botigues d\u2019arreu de Catalunya.<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><img decoding=\"async\" class=\"size-full wp-image-36107 lazyload\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2019\/12\/01ajoguinesrac1.jpg\" alt=\"alt\" width=\"300\" height=\"210\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/210;\" \/><\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">La directora general de Consum, <strong>Beth Abad<\/strong>, ha destacat el comprom\u00eds de la Generalitat per \u201c<em>vetllar pels drets de les persones consumidores i treballar per sensibilitzar, prevenir i lluitar contra el sexisme en el consum<\/em>\u201d. Ha subratllat que l\u2019objectiu d\u2019aquesta campanya\u00a0\u201c<em>es conscienciar les persones consumidores perqu\u00e8 quan comprin una joguina, ho facin d\u2019una manera responsable<\/em>\u201d.\u00a0Aix\u00ed mateix, ha ressaltat que enguany \u201cl\u2019ACC ha retirat del mercat 41.342 joguines per incompliments en l\u2019etiquetatge i en els requisits de seguretat\u201d.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Els productes, en les seves etiquetes, han d\u2019indicar si han passat tots els controls comunitaris i l\u2019edat m\u00ednima, entre altres informacions b\u00e0siques<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Per la seva banda, la presidenta de l\u2019ICD,<strong> Laura Mart\u00ednez,<\/strong> ha subratllat que cal\u00a0\u201cser coherents\u201d\u00a0i\u00a0\u201c<em>si volem una societat amb igualtat efectiva de dones i homes hem de comen\u00e7ar per nosaltres, i ser un exemple per als infants, per\u00f2 tamb\u00e9 hem d\u2019educar en els valors de la igualtat d\u2019oportunitats en el temps de joc i triar joguines superadores del sexisme dels rols que encara imperen en la nostra societat<\/em>\u201d.\u00a0La presidenta de l\u2019ICD tamb\u00e9 ha demanat que se sigui cr\u00edtic amb els estereotips sexistes en els anuncis de joguines i ha recordat que el darrer informe del Consell Audiovisual de Catalunya (CAC) va demostrar que\u00a0\u201c<em>malgrat que hi ha una tend\u00e8ncia a reduir el nombre global d\u2019estereotips, en el cas dels estereotips femenins no nom\u00e9s no segueixen aquesta tend\u00e8ncia, sin\u00f3 que fins i tot augmenten. I aix\u00f2 perjudica el desenvolupament de les nenes perqu\u00e8 les limita en la seva vida futura<\/em>\u201d.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Per donar compliment a la Llei 17\/2015, del 21 de juliol, d\u2019igualtat efectiva de dones i homes,\u00a0Beth Abad i Laura Mart\u00ednez tamb\u00e9 han anunciat que aquest desembre signaran un acord de col\u00b7laboraci\u00f3 amb el Col\u00b7legi de Publicit\u00e0ries i Publicitaris i Relacions P\u00fabliques de Catalunya en mat\u00e8ria de publicitat i perspectiva de g\u00e8nere.[<a href=\"https:\/\/govern.cat\/gov\/cohesio-social\/379760\/generalitat-llanca-campanya-reflexiona-sobre-elpaperdelregal-fomentar-compra-joguines-segures-lliures-sexisme-violencia\" target=\"_blank\" rel=\"noopener\"><strong>+ info<\/strong><\/a>]<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No hay traducci\u00f3n disponible Una campanya de la Generalitat demana \u201creflexionar\u201d abans de comprar per Nadal les joguines. Aquestes han de ser segures i no sexistes.\u00a0 \u00a0 \u00a0<\/p>\n","protected":false},"author":66,"featured_media":36105,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26528],"tags":[43790,43789,43791],"class_list":["post-67589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacion","tag-beth-abad","tag-joguines-segures-joguines-no-sexistes-nadal-2019-reis-2020-regals","tag-laura-martinez"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CATALUNYA: Cal regalar joguines segures i no sexistes \/ La Independent \/ Not\u00edcies G\u00e8nere | La Independent<\/title>\n<meta name=\"description\" content=\"No hay traducci\u00f3n disponible Una campanya de la Generalitat demana \u201creflexionar\u201d abans de comprar per Nadal les joguines. 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