{"id":61825,"date":"2015-05-19T22:31:26","date_gmt":"2015-05-19T20:31:26","guid":{"rendered":"https:\/\/laindependent.cat\/igualada-no-es-una-marca-comercial\/"},"modified":"2015-05-19T22:31:26","modified_gmt":"2015-05-19T20:31:26","slug":"igualada-no-es-una-marca-comercial","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/igualada-no-es-una-marca-comercial\/","title":{"rendered":"Igualada no \u00e9s una marca comercial"},"content":{"rendered":"<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><strong>OPINI\u00d3<\/strong><\/p>\n<p><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Molt s&#8217;ha dit i escrit sobre el sentit tan particular que diuen tenim a Igualada, que si Igualada sols es mira el melic, que a fora d&#8217;Igualada les coses s\u00f3n diferents, per\u00f2 a Igualada no, Igualada \u00e9s Igualada, i sols s\u00f3n considerats igualadins si pertanyen a fam\u00edlies indiscutiblement igualadines.<\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Consideraci\u00f3 a banda seria contemplar la possibilitat que tamb\u00e9 hi ha igualadines, perqu\u00e8 \u2013excepte les dones religioses o de casa bona- poc han comptat en el que s&#8217;ha escrit sobre la hist\u00f2ria d&#8217;Igualada.<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">El &#8220;pedigr\u00ed&#8221; igualad\u00ed<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">El jovent ha trobat una forma actual de definir-ho, els qualifiquen com els ITV, els Igualadins de Tota la Vida, vaja. Aquesta \u00e9s la gran fal\u00b7l\u00e0cia que ens han volgut fer creure per tal que ens mantingu\u00e9ssim en un infantilisme immadur, cr\u00e8dul, obedient i poc cr\u00edtic amb el poder, fent servir aquella resignaci\u00f3 tant t\u00edpica de l&#8217;educaci\u00f3 viscuda als col\u00b7legis religiosos de la ciutat, com D\u00e9u mana, vaja&#8230;<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Retorn a la &#8220;normalitat&#8221; convergent<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Ara, els de sempre, els que van escopir ver\u00ed de les experi\u00e8ncies de govern municipal del tripartit (1992-1995) o de l&#8217;Entesa per Igualada (1999-2011), han tornat la normalitat a l&#8217;Ajuntament, una normalitat en la forma de fer pol\u00edtica al m\u00e9s estil conservador &#8220;com havia estat sempre&#8221;, nom\u00e9s faltaria&#8230;. Han aparcat els projectes endegats pel govern que l&#8217;ha precedit i, com cal, han posat unes altres bases per fer pol\u00edtica d&#8217;acord amb els seus interessos.<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">L&#8217;endeutament d&#8217;un Ajuntament sols es pot jutjar per les seves obres<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Primer criticar l&#8217;endeutament de l&#8217;Ajuntament, com si quan es compra un pis i es fa una hipoteca a llarg termini no fos una inversi\u00f3 de futur (b\u00e9, en les circumst\u00e0ncies actuals seria diferent, per\u00f2 com a exemple ens serveix). Les retallades i les seves conseq\u00fc\u00e8ncies han marcat la pol\u00edtica del govern de CIU. S&#8217;han destinats molts recursos a cobrir algunes retallades del govern hom\u00f2nim a la Generalitat, com ara els ajuts per beques menjador o per facilitar llibres de text a tot l&#8217;alumnat, un ajut que -malgrat tot- s&#8217;ha redu\u00eft, i s&#8217;han tancat Escoles Bressol perqu\u00e8 &#8220;diuen&#8221; que no hi ha demanda.<\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Una intervenci\u00f3 pol\u00edtica per ajustar desequilibris<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Un Ajuntament ha de tenir capacitat d&#8217;intervenir per transformar realitats urbanes o socials tenint en compte les necessitats de la poblaci\u00f3, per\u00f2 pel que fa als temes socials sols ha tingut una actitud passiva, o millor dit, activa per reduir costos encara que sigui a costa de retallar emoluments i augmentar ratios de la tasca de professionals com ara el personal sanitari i no sanitari de l&#8217;Hospital: els n\u00fameros han de quadrar com sigui, tot sigui per posar-se la medalla encara que hagin empitjorat les seves condicions de treball i s&#8217;incrementin les llistes d&#8217;espera&#8230; \u00c9s clar, aix\u00ed es d\u00f3na pas a la privada amb recursos p\u00fablics. Aquest \u00e9s el seu model.<\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Llum verda als qui continuen especulant sobre el s\u00f2l<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Una passivitat activa han tingut tamb\u00e9 en actituds d&#8217;actuaci\u00f3 urban\u00edstica, doncs no han afrontat cap POUM per regular l&#8217;ordre urban\u00edstic en funci\u00f3 dels interessos de la ciutat, i aix\u00f2 ha perm\u00e8s de posar-se als peus de les iniciatives privades que li han demanat &#8220;a la carta&#8221; modificacions urban\u00edstiques de bistur\u00ed, ajustant normatives urban\u00edstiques a la mida dels interessos de Mercadona, del supermercat que anir\u00e0 davant l&#8217;estaci\u00f3 d&#8217;Autobusos, o de subvencions previstes per la rehabilitaci\u00f3 del Barri de Sant Agust\u00ed que han estat atorgades a un conegut especulador per rehabilitar un edifici modernista&#8230; Per no parlar del benefici que estan traient alguns especuladors de solars -que el moment no permet edificar i fer negoci- convertint els seus solars en espai per a zones blanques, contribuint entre tots \u2013aix\u00f2 s\u00ed- a arranjar el seu solar abandonat i a donar-los beneficis en concepte de lloguer o de descomptes de l&#8217;IBI.<\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Marca Igualada, un llibre de regal<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Per Sant Jordi, l&#8217;Alcalde <strong>Marc Castells<\/strong> regalava un llibre per explicar &#8220;La ciutat que estem fent&#8221; amb el t\u00edtol &#8220;Marca Igualada&#8221; com si fos un aparador de productes en venda. Comen\u00e7ant per ell mateix que es presenta com a improvisat maniqu\u00ed de moda d&#8217;aquesta Marca Igualada.<\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Valors i valors<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Sr. Castells, Igualada no est\u00e0 en venda, Igualada \u00e9s molt m\u00e9s que un producte sotm\u00e8s a les regles de mercat de la oferta i la demanda, a Igualada hi viuen persones amb necessitats i ganes de treballar per poder viure del seu propi treball, i ho volen fer dignament totes aquelles que conformen la ciutadania real, i no sols aquells que disposen d&#8217;una mena de carnet discrecional. L&#8217;\u00fanic punt de mira de la reactivaci\u00f3 econ\u00f2mica est\u00e0 fixada en l&#8217;empresariat. Ja sabem que les empreses \u00e9s el marc on es pot generar riquesa, per\u00f2 una visi\u00f3 unilateral de l&#8217;empresari obvia la demanda que hi ha tamb\u00e9 de llocs de treball per tothom, no sols als qui prenen la iniciativa i que malden per obrir-se pas en aquest marc econ\u00f2mic globalitzat del que la pol\u00edtica que vost\u00e8 representa n&#8217;\u00e9s c\u00f2mplice. Les empreses han de generar tamb\u00e9 llocs de treball que no siguin la feina escombraries basada en la (precarietat i justesa salarial o l&#8217;explotaci\u00f3 en m\u00e9s hores de les convingudes i sense remuneraci\u00f3, etc&#8230;).<\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Una altra &#8220;marca&#8221; per Igualada<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Les persones que formem la ciutat d&#8217;Igualada, totes sense excepci\u00f3, aspirem a un lloc de treball i a una protecci\u00f3 social digne (prestaci\u00f3 en cas d&#8217;atur, malaltia o jubilaci\u00f3) i que, com diu <strong>Dario Casta\u00f1\u00e9<\/strong> (cap de llista de la conflu\u00e8ncia Decidim Igualada), la ciutat d&#8217;Igualada no sigui l&#8217;escenari d&#8217;un gran anunci de la Marca Igualada, sin\u00f3 que la millor marca siguin els igualadins i igualadines que la conformen, i que puguin viure amb orgull la seva ciutat fent-la seva.<\/span><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Decidim Igualada, un experiment de futur<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Sr. Marc Castells, tot i que <strong>Artur Mas<\/strong>, en la seva recent visita a la ciutat, negava que a Igualada s&#8217;hi poguessin fer experiments, li garanteixo que Decidim Igualada \u00e9s un extraordinari laboratori emocionant i engrescador, amb valors, ja ho crec!, per\u00f2 li asseguro que els valors que ens inspiren s\u00f3n molt diferents dels que vost\u00e8 diu defensar en la campanya electroral, doncs la nostra prioritat no s\u00f3n els interessos econ\u00f2mics dels bancs i les empreses, sin\u00f3 que \u2013per nosaltres- s\u00f3n &#8220;Primer les Persones&#8221;.<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OPINI\u00d3 Molt s&#8217;ha dit i escrit sobre el sentit tan particular que diuen tenim a Igualada, que si Igualada sols es mira el melic, que a fora d&#8217;Igualada les coses s\u00f3n diferents, per\u00f2 a Igualada no, Igualada \u00e9s Igualada, i [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":59065,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26636],"tags":[],"class_list":["post-61825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinio-apoderament-i-lideratge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Igualada no \u00e9s una marca comercial | La Independent<\/title>\n<meta name=\"description\" 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diferents, per\u00f2 a Igualada no, Igualada \u00e9s Igualada, i sols s\u00f3n considerats igualadins si pertanyen a fam\u00edlies indiscutiblement igualadines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laindependent.cat\/es\/igualada-no-es-una-marca-comercial\/\" \/>\n<meta property=\"og:site_name\" content=\"La Independent\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-19T20:31:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/09\/maribel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amada Santos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amada Santos\" \/>\n\t<meta name=\"twitter:label2\" 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