{"id":59088,"date":"2013-10-02T18:21:05","date_gmt":"2013-10-02T16:21:05","guid":{"rendered":"https:\/\/laindependent.cat\/la-riquesa-de-lintagible-la-revolucio-colmlaborativa-que-promouen-les-dones\/"},"modified":"2013-10-02T18:21:05","modified_gmt":"2013-10-02T16:21:05","slug":"la-riquesa-de-lintagible-la-revolucio-colmlaborativa-que-promouen-les-dones","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/la-riquesa-de-lintagible-la-revolucio-colmlaborativa-que-promouen-les-dones\/","title":{"rendered":"La riquesa de l\u2019intagible: La revoluci\u00f3 col\u00b7laborativa que promouen les dones"},"content":{"rendered":"<p><b> <\/b><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: 'trebuchet ms',geneva;\">La jornada anual de l\u2019Observatori Dona, Empresa i Economia amb el t\u00edtol\u00a0\u201cLa riquesa de l\u2019intangible. La revoluci\u00f3 col\u00b7laborativa\u201d tindr\u00e0 lloc <\/span>el proper 16 d\u2019octubre* <span style=\"font-family: 'trebuchet ms',geneva;\">amb l\u2019objectiu de demostrar que la col\u00b7laboraci\u00f3 i la cooperaci\u00f3 \u00e9s el que ens condueix a una evoluci\u00f3 m\u00e9s plena i sostenible. Un any m\u00e9s comptem amb\u00a0 tenir un ple d\u2019assist\u00e8ncia. Ja estan obertes les inscripcions!<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Aquesta jornada anual de l\u2019Observatori Dona Empresa Economia, que ja es fa per 5\u00e8 any consecutiu a CaixaF\u00f2rum, promoguda per la Cambra de Comer\u00e7 \u00a0de\u00a0<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms',geneva;\">Barcelona, i que compta amb <strong>Anna Mercad\u00e9<\/strong>, com a promotora i directora, vol donar un pas endavant tant en les seves propostes i continguts, com en les persones invitades.<strong> Mercad\u00e9<\/strong> ens explica per qu\u00e8 s\u2019ha escollit La riquesa de l&#8217;intangible com a t\u00edtol de la mateixa: \u201cS\u2019ha demostrat que \u00e9s precisament la col\u00b7laboraci\u00f3 i la cooperaci\u00f3 i no la competitivitat el que ens condueix, com a esp\u00e8cie, a una evoluci\u00f3 m\u00e9s plena i sosotenible. El b\u00e9 propi est\u00e0 indefectiblement lligat al b\u00e9 com\u00fa&#8221;<\/span><b style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">.<\/b><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms',geneva;\">\u00a0<\/span><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-28910\" style=\"font-size: 10pt; text-align: center; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/10\/13oct_annamercade.jpg\" width=\"300\" height=\"176\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Per a <strong>M<\/strong><\/span><strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms',geneva;\">er<\/span><\/strong><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><strong>cad\u00e9<\/strong> i per a la organitzaci\u00f3 \u00e9s clar que \u201cnecessitem empreses rentables, per\u00f2 ja no podem mes<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">urar-les exclusivament pels resultats econ\u00f2mics si volem que\u00a0<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">siguin duradores en el temps i l\u2019espai i que cre\u00efn riquesa en un futur. Hi ha altres indicadors que incideixen cada vegada m\u00e9s en la decisi\u00f3 de compra dels consu<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">midors. Indicadors que s\u00f3n la millor asseguran\u00e7a pels beneficis futurs d\u2019una empresa\u201d. Com diu <strong>Rachel Botsman:<\/strong> \u201cCrec que estem en el comen\u00e7ament d\u2019una revoluci\u00f3 col\u00b7laborativa que ser\u00e0 tan important com la revoluci\u00f3 industri<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">al\u201d<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">(<a target=\"_blank\" href=\"http:\/\/www.canalcambra.org\/reproductor\/-\/video\/6064\" rel=\"noopener\">Veure v\u00eddeo<\/a>).<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\"> \u00a0Cal destacar en aquesta edici\u00f3 la press\u00e8ncia de <strong>Pilar Almagro<\/strong>, directora general de <\/span><a style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\" target=\"_blank\" href=\"http:\/\/www.vertisub.net\/\" rel=\"noopener\">Vertisub<\/a><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\">, que actualment resideix a Xile per treballar en l&#8217;expansio a Am\u00e8rica del Sud, d&#8217;aquesta innovadora empresa catalana d&#8217;alta tecnologia (veure interesant <a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=3tILne9OF-I\" rel=\"noopener\">v\u00eddeo<\/a>\u00a0de la seva intervenci\u00f3 sobre bones pr\u00e0ctiques a les organitzacions).<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">En l\u2019edici\u00f3 d\u2019a<\/span><img decoding=\"async\" class=\"alignright size-full wp-image-28911 lazyload\"trebuchet ms', geneva; float: right;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/10\/13octubrepilar_almagro.jpg\" width=\"250\" height=\"151\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/151;\" \/><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">questa jornada sobresurten \u00a0algunes novetats com la presentaci\u00f3 del projecte<a target=\"_blank\" href=\"http:\/\/www.empowermentinstitute.net\/index.php\/societal\/societal-empowerment\/223-imagine-a-global-initiative-for-the-empowerment-of-women\" rel=\"noopener\"> Imagine: Empowerment<\/a> i la<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">\u00a0realitzaci\u00f3 d\u2019un taller pr\u00e0ctic de co-lideratge amb totes i tots els assistents que es dur\u00e0 a terme amb una din\u00e0mica de grups en el decurs del c\u00f2ctel-dinar que est\u00e0 incl\u00f2s en el preu.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms',geneva;\">Les inscripcions es faran a trav\u00e9s de la p\u00e0gina<a target=\"_blank\" href=\"http:\/\/www.donaempresaeconomia.org\/jornades-2013\/\" rel=\"noopener\"> web de l\u2019Observatori Dona Empresa Economia<\/a>\u00a0on tamb\u00e9 podreu consultar el programa<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: line-through; font-family: 'trebuchet ms', geneva;\"> <\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 8pt;\"><span style=\"font-family: 'trebuchet ms',geneva;\">* La Jornada ser\u00e0 de <\/span><strong>8.30h a 17.30h a Caixa F\u00f2rum (Av. Francesc Ferrer i Gu\u00e0rdia, 6-8) <\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La jornada anual de l\u2019Observatori Dona, Empresa i Economia amb el t\u00edtol\u00a0\u201cLa riquesa de l\u2019intangible. La revoluci\u00f3 col\u00b7laborativa\u201d tindr\u00e0 lloc el proper 16 d\u2019octubre* amb l\u2019objectiu de demostrar que la col\u00b7laboraci\u00f3 i la cooperaci\u00f3 \u00e9s el que ens condueix a [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":28909,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26575],"tags":[],"class_list":["post-59088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresarial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La riquesa de l\u2019intagible: La revoluci\u00f3 col\u00b7laborativa que promouen les dones | La Independent<\/title>\n<meta name=\"description\" content=\"Jornada anual de l\u2019Observatori Dona, Empresa i Economia \u2013 Dimecres 16 d\u2019octubre al Caixa F\u00f2rum de Barcelona\" \/>\n<meta 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