{"id":58635,"date":"2013-04-10T23:29:35","date_gmt":"2013-04-10T21:29:35","guid":{"rendered":"https:\/\/laindependent.cat\/primera-botiga-virtual-de-productes-de-proximitat-km0-2\/"},"modified":"2013-04-10T23:29:35","modified_gmt":"2013-04-10T21:29:35","slug":"primera-botiga-virtual-de-productes-de-proximitat-km0-2","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/primera-botiga-virtual-de-productes-de-proximitat-km0-2\/","title":{"rendered":"Primera Botiga virtual de productes de Proximitat Km.0"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\">El dilluns es va inaugurar <\/span><span style=\"font-family: trebuchet ms,geneva;\">La botiga virtual <\/span>Kilometro 0 en un acte celebrat a la seu de la Fundaci\u00f3 Mobile World Capital Centre de Barcelona, una nova <span style=\"font-family: trebuchet ms,geneva;\">eina posada en marxa perqu\u00e8 l&#8217;associaci\u00f3 agraria de Joves Agricultors-es\u00a0 de Catalunya (ASAJA)\u00a0 potencii la venda <i>online<\/i> de productes agr\u00edcoles i ramaders de proximitat<b>.<\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\"><b> <\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-28590\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/04\/13abril_rosapruna01.jpg\" width=\"300\" height=\"199\" \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\"><strong>Rosa Pruna<\/strong>, <\/span>la presidenta d\u2019ASAJA, <span style=\"font-family: trebuchet ms,geneva;\">ha assenyalat que &#8220;amb aquesta iniciativa, fem un pas m\u00e9s en el projecte km-0 que va comen\u00e7ar ara fa tres anys, i un pas m\u00e9s en el consum de proximitat\u201d<b>. <\/b><\/span><\/p>\n<p style=\"text-align: left;\" \/>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\">Aix\u00ed mateix, Pruna ha destacat que aquesta \u201cferma aposta per la tecnologia\u201d evidencia el tarann\u00e0 <strong>\u201cinnovador\u201d<\/strong> del sector agroalimentari catal\u00e0.<\/span><span style=\"font-family: trebuchet ms,geneva;\"> \u201cEl sector agr\u00edcola i ramader de casa nostra \u00e9s pioner en l\u2019\u00fas de les noves tecnologies, fins i tot per davant d\u2019altres sectors\u201d<b>,<\/b> ha assenyalat Pruna, que ha volgut afegir que \u201chem apostat fort per produir, transformar i comercialitzar i aix\u00f2 ha perm\u00e8s que moltes dones i homes joves s\u2019hagin implicat en el sector\u201d<b>. <\/b>En aquest sentit, Rosa Pruna ha explicat que aquesta experi\u00e8ncia tamb\u00e9 ajudar\u00e0 a mantenir la gent al territori i donar continu\u00eftat a l\u2019activitat agr\u00edcola, ja\u00a0 que \u201csom els \u00fanics que no deslocalitzem\u201d<b>.<\/b><\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\"><b><i><img decoding=\"async\" class=\"size-full wp-image-28591 lazyload\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/166;display: block; margin-left: auto; margin-right: auto;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/04\/13abril_km0.jpg\" width=\"250\" height=\"166\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/i><\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\">Amb la seva posada en marxa, la botiga virtual <a href=\"http:\/\/www.km-0.cat\/\" target=\"_blank\" rel=\"noopener\">km-0.cat<\/a> compta ja amb 24 productors registrats, que cobreixen les diferents necessitats de la cistella de la compra. Actualment al portal es comercialitzen productes com llet i derivats, carn de vedella, carn de porc\u00ed, embotits, olis, pollastre de pag\u00e8s, vins i caves, fruita, hortalisses, llegums, foie, melmelades i confitures, entre d\u2019altres. Entre les representants de les productes es trobaven algunes de les dones que hi participen, entre elles Montse Forns, de Formatgeria Mogent, <\/span>representat de la nova generaci\u00f3, que com els altres productors defensa la producci\u00f3 de proximitat.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">El conseller d\u2019Empresa i Ocupaci\u00f3, <strong>Felip Puig<\/strong>, ha acompanyat en aquesta presentaci\u00f3 a la presidenta d\u2019<a target=\"_blank\" href=\"http:\/\/www.asaja-amfar.com\/\" rel=\"noopener\">ASAJA<\/a>, i\u00a0 ha destacat que \u201cla  tecnologia \u00e9s un sector de creixement en si mateix, per\u00f2 \u00e9s tamb\u00e9 un  instrument al servei de d\u2019altres sectors, com \u00e9s en aquest cas, un  sector tan important com l\u2019agroalimentari\u201d.\u00a0 En  aquest sentit, ha afegit que \u201ca partir de la novetat tecnol\u00f2gica que  representa aquesta botiga virtual, els productors d\u2019ASAJA <\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">obren una nova finestra en l\u2019aproximaci\u00f3 al consumidor, imprescindible en un moment com l\u2019actual\u201d <\/span><br \/><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">De la seva banda, Pruna que va explicar que amb\u00a0 iniciativa l\u2019associaci\u00f3 ASAJA recorre a les TIC\u00a0 com un pas m\u00e9s per apropar als consumidors productes agr\u00edcoles i ramaders produ\u00efts al costat de casa.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><br \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\"><span style=\"font-size: 10pt;\"><img decoding=\"async\" class=\"size-full wp-image-28592 lazyload\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/275;display: block; margin-left: auto; margin-right: auto;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/04\/13abril_km0_2.jpg\" width=\"250\" height=\"275\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\"><span style=\"font-size: 10pt;\">El portal permet al consumidor fer la co<\/span>manda i el pagament <i>online<\/i>. Nom\u00e9s \u00e9s necessari registrar-se com a usuari, i la cistella de la compra es lliura a domicili, amb repartiments que es realitzen setmanalment. De moment, la botiga virtual <a href=\"http:\/\/km-0.cat\" target=\"_blank\" rel=\"noopener\">km-0.cat<\/a> donar\u00e0 servei a les demarcacions de Barcelona i Girona, tot i que la voluntat d\u2019ASAJA \u00e9s cobrir, m\u00e9s endavant, tot el territori catal\u00e0.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\"><b>Sobre el projecte \u201cKm-0, fet al costat de casa\u201d <\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\">Al 2010, ASAJA va posar en marxa el projecte <i>\u201cKm-0.cat, fet al costat de casa\u201d,<\/i> una iniciativa pensada amb l\u2019objectiu de promocionar els productes agr\u00edcoles i ramaders de proximitat produ\u00efts a Catalunya. La iniciativa es basa en projectes similars d\u2019\u00e8xit a pa\u00efsos com Regne Unit, Fran\u00e7a o It\u00e0lia.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\">El projecte Km-0 s\u2019estructura en tres grans eixos. El primer eix s\u2019articula sobre la conscienciaci\u00f3 del paper de l\u2019agricultura i la ramaderia \u2014associat al consum de productes de proximitat\u2014 en la defensa del medi ambient i lluita contra el canvi clim\u00e0tic. Aquest eix incideix en l\u2019estalvi energ\u00e8tic i en la disminuci\u00f3 de residus, ja que les necessitats de transport i envasat disminueixen amb una cadena de consum \u201ccurta\u201d.<\/span><span style=\"font-family: trebuchet ms,geneva;\"> La venda de proximitat facilita als productors l\u2019acc\u00e9s als canals de comercialitzaci\u00f3 de les mitjanes i grans superf\u00edcies, on tradicionalment tenen dif\u00edcil cabuda degut a la seva curta productivitat. Finalment, el tercer eix gira al voltant dels consumidors, ja que el projecte recull els canvis en les prefer\u00e8ncies dels consumidors finals, cada cop m\u00e9s conscienciats i\u00a0 informats sobre la import\u00e0ncia de la nutrici\u00f3 i la seguretat aliment\u00e0ria.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva;\">Els productes agr\u00edcoles i ramaders que es comercialitzen dins d\u2019aquest projecte estan identificats amb un mateix etiquetatge, \u201ckm-0, fet al costat de casa\u201d, visible en el seu envasat, que permet al consumidor identificar la proced\u00e8ncia del producte i la seva garantia de proximitat i tra\u00e7abilitat.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El dilluns es va inaugurar La botiga virtual Kilometro 0 en un acte celebrat a la seu de la Fundaci\u00f3 Mobile World Capital Centre de Barcelona, una nova eina posada en marxa perqu\u00e8 l&#8217;associaci\u00f3 agraria de Joves Agricultors-es\u00a0 de Catalunya [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":28590,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26623],"tags":[30868,30869],"class_list":["post-58635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soberarina-alimentaria","tag-asaja","tag-kilomtre-0-rosa-pruna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primera Botiga virtual de productes de Proximitat Km.0 | La Independent<\/title>\n<meta name=\"description\" content=\"El dilluns es va inaugurar La botiga virtual Kilometro 0 en un acte celebrat a la seu de la Fundaci\u00f3 Mobile World Capital Centre de Barcelona, una nova\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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