{"id":58373,"date":"2013-02-28T17:15:20","date_gmt":"2013-02-28T16:15:20","guid":{"rendered":"https:\/\/laindependent.cat\/les-dones-han-de-ser-protagonistes-del-mon-economic-i-empresarial\/"},"modified":"2013-02-28T17:15:20","modified_gmt":"2013-02-28T16:15:20","slug":"les-dones-han-de-ser-protagonistes-del-mon-economic-i-empresarial","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/les-dones-han-de-ser-protagonistes-del-mon-economic-i-empresarial\/","title":{"rendered":"Les dones han de ser protagonistes del m\u00f3n economic i empresarial"},"content":{"rendered":"

\u201cGestionar amb sensibilitat i efic\u00e0cia el talent femen\u00ed i analitzar, debatre i afegir noves idees a la promoci\u00f3 de la igualtat d\u2019oportunitats entre homes i dones\u201d segueix sent una de les claus de l\u2019\u00e8xit de tot tipus d\u2019empreses, segons Maria Reig<\/strong>, una de les ponents del F\u00f2rum Fem Talent 2013, que en la segona edici\u00f3 va tenir lloc, igual que l\u2019any passat, a l\u2019emblem\u00e0tic edifici de Media Tic, en el 22@ del Poble Nou.<\/span><\/p>\n

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Les companyes Vanessa Teixidor <\/strong>(Dones Digital<\/a><\/strong>) i Leonor Sed\u00f3 <\/strong>(39 i m\u00e9s<\/a><\/strong>) han fet la cr\u00f2nica d\u2019aquest f\u00f2rum a aquests mitjans. Aqu\u00ed reprodu\u00efm part del seus articles, i alguna opini\u00f3 d\u2019altres companyes assistents.<\/span><\/p>\n

Coincidint amb <\/span>l\u2019Equal Pay Day<\/i> (Dia contra la desigualtat salarial per ra\u00f3 de g\u00e8nere) es va celebrar el divendres 22 de febrer la segona edici\u00f3 del F\u00f2rum <\/a><\/span>Fem Talent<\/a>.<\/b> Una iniciativa innovadora de la Xarxa de Parcs Cient\u00edfics i Tecnol\u00f2gics de Catalunya (XPCAT) que, juntament amb la Regidoria de la Dona i Drets Civils de l\u2019Ajuntament de Barcelona, i altres organitzacions, promou la igualtat d\u2019oportunitats i la gesti\u00f3 del talent femen\u00ed a l\u2019Economia del Coneixement.<\/span><\/p>\n

La inauguraci\u00f3 fou a c\u00e0rrec de Joana Ortega<\/strong>, vicepresidenta de la Generalitat de Catalunya, Josep Miquel Piqu\u00e9<\/strong>, president de la Xarxa de Parcs Cient\u00edfics i Tecnol\u00f2gics de Catalunya i S\u00f2nia Recasens<\/strong>, Tinent d’Alcalde d’ Economia, Empresa i Ocupaci\u00f3 l’Ajuntament\u00a0<\/span>de Barcelona.<\/span><\/p>\n

Cecilia Wikstr\u00f6m<\/strong>, membre del Parlament Europeu, de la comissi\u00f3 nacional sueca de la UNESCO i del comit\u00e8 LIBE, va donar la <\/span>confer\u00e8ncia<\/a> inaugural, i exercint de chairwoman Maria Rosa Pons<\/strong>, secret\u00e0ria de la Regidoria de la Dona i Drets Civils l’Ajuntament de Barcelona.<\/span><\/p>\n


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Promocionar la igualtat d\u2019oportunitats a totes les empreses<\/b><\/span><\/p>\n

A m\u00e9s de presentacions de pr\u00e0ctiques innovadores en la promoci\u00f3 de la igualtat d\u2019oportunitats. “El f\u00f2rum Fem Talent \u00e9s un espai de reflexi\u00f3 i debat on compartir experi\u00e8ncies, bones pr\u00e0ctiques i dissenyar conjuntament la societat que volem per al futur i est\u00e0 centrat en posar en valor aquell<\/span>es pr\u00e0ctiques que des del m\u00f3n de la ci\u00e8ncia, la tecnologia, l\u2019emprenedoria i l\u2019empresa potencien la conciliaci\u00f3 entre la vida laboral i personal, la visibilitat del talent femen\u00ed, l\u2019apoderament de les dones i que, en general, ajuden a millorar la productivitat i l\u2019ocupaci\u00f3 de qualitat a la nostra economia promocionant la igualtat d\u2019oportunitats”, dieun les organitzadores en la presentaci\u00f3. (Consultar <\/span>programa<\/a>)<\/span><\/p>\n


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A la taula el Repte de les Persones Emprenedores<\/em>, van parlar sobre l\u2019experi\u00e8ncia d\u2019emprenedores que han portat a terme el seu projecte, entre altres, Nina<\/strong>, actriu i empres\u00e0ria d\u2019escola de veu;\u00a0 Felisa Palacio<\/strong>, Directora de RRHH de Tarann\u00e0 Club de Viatges; Clara Mart\u00edn<\/strong>, una de les coordinadores de Founder Friday Barcelona, de Ellas 2.0; Ana Maiques<\/strong>, CEO de Neuroelectricsi i de Starlab.\u00a0 <\/span><\/p>\n

A l\u2019espai Talent Femen\u00ed i Capital Relacional<\/em>, es va comptar amb Pilar Roch<\/strong>, portaveu de Womenalia; Emma Vigo<\/strong>, de la Junta del Club Dones Polit\u00e8cniques de la UPC Alumni; Merc\u00e8 Carreras<\/strong>, directora de Barcelona-Shanghai Women Bridge;\u00a0 Montse Vilamitjana<\/strong>, Directora de Directives, Empre<\/span>s\u00e0ries i Professionals del Vall\u00e8s \u2013ADE Vall\u00e8s; Carolina Martel<\/strong>, Presidenta d\u2019ASDEM, Associaci\u00f3 de Directives i Empres\u00e0ries de Montcada i Reixac, que est\u00e0 integrada en l\u2019Observatori Dona, Empresa i Economia de la Cambra de Comer\u00e7. En aquest espai es van centrar centrat en el paper de les associacions de dones relacionades amb el talent. <\/span><\/p>\n

En Noves Forme d’Organitzaci\u00f3 del Treball<\/em><\/span>\u00a0<\/b><\/em>, es va tractar sobre la incorporaci\u00f3 de les Tecnologies de la Informaci\u00f3 i la Comunicaci\u00f3 (TIC) en el treball quotidi\u00e0, ja que faciliten l’efici\u00e8ncia del temps laboral. Van parlaR: M\u00aa del Carmen Moneva<\/strong>, Directora d\u2019Indra; Ignasi Rafel<\/strong>, Soci-Director General de Talman Group; Eduard Farga<\/strong>, Director de M\u00e0rqueting Nous negocis de Ricoh; Francisco Ar\u00e9chaga<\/strong>, Director de Negoci i soci de Nubelo; Blanca G\u00f3mez<\/strong>, Directorade RRHH de Microsoft Ib\u00e9rica. <\/span><\/p>\n

A la taula sobre Emprenedoria Social<\/em><\/span>\u00a0<\/em>,<\/b> es va debatre com conciliar l’economia i la societat, \u00e9ssent temes abordats per: Pilar Comes<\/strong>, creadora i impulsora de la Xarxa del Parc de les Olors; Miquel de Paladella<\/strong>, cofundador d\u20191×1 Microcr\u00e8dit; Ana Artazcoz<\/strong>, Directora Comercial a Moltacte; i S\u00f2nia Moll\u00f3n<\/strong>, Direcci\u00f3 Executiva de l’Associaci\u00f3 <\/span>
Enfilant l’Agulla.<\/span><\/p>\n

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A la pon\u00e8ncia Talent, Territori i Tecnologia<\/em>, presentada per Maria Reig<\/strong>, presidenta de Reig Capital Group, es va convidar “<\/span>a deixar de fer lleis i reglaments, ja que \u00e9s massa lent, i canviar el sistema creant auditories i avaluacions continuades. Un sistema que permetria la innovaci\u00f3 continuada\u201d. Segons ella, la for\u00e7a global dels productes necessita una adaptaci\u00f3 global, i a m\u00e9s: \u201cEstem massa arrelats al pa\u00eds. Hi ha retic\u00e8ncia a moure\u2019s de lloc, l\u2019individualisme \u00e9s un fre a la creativitat. S\u2019ha de treballar en equ<\/span>ip. Hi ha tants productes com segments de poblaci\u00f3 que hi ha en el m\u00f3n\u201d.<\/span><\/p>\n


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\u00c9s necessari desenvolupar l’economia del b\u00e9 com\u00f9 <\/b><\/span><\/p>\n

A la Taula de debat El repte de les persones emprenedores<\/em>,<\/strong> a c\u00e0rrec de Marta Mart\u00ed<\/strong> es va parlar fonamentalment de\u00a0passi\u00f3 pel que\u00a0es\u00a0fa, disciplina, rigor, talent, positivisme…\u00a0perqu\u00e8 si \u201ces parla\u00a0de canvi i no de crisi,\u00a0tot\u00a0\u00e9s possible\u00a0a causa de\u00a0les\u00a0noves\u00a0tecnologies,\u00a0Barcelona \u00e9s una\u00a0ciutat\u00a0amb\u00a0molts recursos\u00a0per als\u00a0emprenedors\u201d.\u00a0 <\/span><\/p>\n

Segons una de les assistents, Madem Castillo<\/strong>, directora de Exedra Formaci\u00f3, i integrant de la Junta de l\u2019Observatori Dona Empresa i Economia, el contingut del F\u00f2rum, li va semblar antic i massa tradicional, incl\u00f9s amb algunes intervencions de dones de tipus antifeminista: \u201cDavant la meva pregunta sobre el canvi de parad<\/span>igma m\u00e9s basat en la economia del b\u00e9 com\u00fa, em va respondre Marta Mart\u00ed, una senyora que forma part de la Junta del Foment del Treball, dient que la seva empresa ja col\u00b7labora amb alguna ONG, per\u00f2 que elles s\u00f3n fonamentalment empres\u00e0ries\u00a0i volen reivindicar el seu paper d’empres\u00e0ries sens<\/span>e complexos\u201d\u00a0 -explic\u00e0 i afeg\u00ed- “Altres ponents van recon\u00e8ixer que no sabien molt be a \u00a0a qu\u00e8 em referia i que estava molt b\u00e9 aix\u00f2 de fer empreses m\u00e9s \u2018socials\u2019, per\u00f2 que\u00a0el m\u00e9s important era ser empres\u00e0ria. Com si una cosa exclogu\u00e9s l\u2019altra!.<\/span><\/p>\n

Davant la pregunta\u00a0<\/span>d\u2019un senyor del p\u00fablic, sobre si hi ha un tret diferencial<\/span>\u00a0en les dones que ara mateix estan emprenent m\u00e9s i amb m\u00e9s \u00e8xit es va respondre, com tota l\u2019estona, utilitzant el mascul\u00ed gen\u00e8ric: \u00a0\u201csi\u00a0som\u00a0aut\u00e8ntics\u00a0i\u00a0positius,\u00a0la maldat\u00a0i\u00a0la\u00a0crisi,\u00a0no\u00a0podran\u00a0amb\u00a0nosaltres\u201d ( ! ). Alguna altra, per animar a les assistents v<\/span>a reiv<\/span>indicar que \u201dles dones tenim molt de talent, per\u00f2 encara no creiem en <\/span>nosaltres mateixes”.<\/p>\n

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Per la seva banda, Anna Mercad\u00e9<\/strong>, directora de l\u2019Observatori, i integrant del Consell de Fem Talent, que com tots\/totes els membres va proposar ponents i premis, va ser molt cr\u00edtica dintre del Consell, a fi que el premis que es van donar al final tingu\u00e9ssin alg\u00fan significat i categories clares. “Fa m\u00e9s de 20 anys \u2013ens comentava- que em dedico a donar visibilitat a les dones empres\u00e0ries, i crec que ara ja \u00e9s el moment de premiar i recon\u00e8ixer no nom\u00e9s per ser dones sin\u00f3 i sobretot, a les que aporten valors a la societat, fan coses diferents amb criteris humans i van encaminades al b\u00e9 com\u00fa”.<\/span><\/p>\n

Els premis es varem lliurar a la cloenda, despr\u00e9s de les intervencions de Felip Puig<\/strong>, conseller d’Empresa i Ocupaci\u00f3 de la Generalitat de Catalunya, Miquel Valls<\/strong>, president de la Cambra de Comer\u00e7 de Barcelona, i Francina Vila<\/strong>, Regidora de la Dona i Drets Civils de l’Ajuntament de Barcelona.\u00a0 Es feu el lliurament dels Premis FemTalent 2013 a cinc categories: Talent Emergent, Traject\u00f2ria Professional, Empresa emergent amb valors FemTalent, Empresa consolidada amb valors FemTalent, i Comunicaci\u00f3. Aquesta \u00faltima, incorporada enguany s’ha atorgat a Mar Galt\u00e9s<\/strong> de La Vanguardia i dues mencions a la revista de l\u2019ADPC: Dones Digital i a la periodista S\u00edlvia C\u00f3ppulo<\/strong>. \u00a0
<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cGestionar amb sensibilitat i efic\u00e0cia el talent femen\u00ed i analitzar, debatre i afegir noves idees a la promoci\u00f3 de la igualtat d\u2019oportunitats entre homes i dones\u201d segueix sent una de les claus de l\u2019\u00e8xit de tot tipus d\u2019empreses, segons Maria […]<\/p>\n","protected":false},"author":66,"featured_media":28414,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26575],"tags":[],"class_list":["post-58373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresarial"],"yoast_head":"\nLes dones han de ser protagonistes del m\u00f3n economic i empresarial | La Independent<\/title>\n<meta name=\"description\" content=\"Cr\u00f2nica de FEM TALENT 2013\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laindependent.cat\/es\/les-dones-han-de-ser-protagonistes-del-mon-economic-i-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les dones han de ser protagonistes del m\u00f3n economic i empresarial | La Independent\" \/>\n<meta property=\"og:description\" content=\"Cr\u00f2nica de FEM TALENT 2013\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laindependent.cat\/es\/les-dones-han-de-ser-protagonistes-del-mon-economic-i-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"La Independent\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-28T16:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/02\/13femtalent_fotototes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"108\" \/>\n\t<meta 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