{"id":57866,"date":"2012-11-22T15:43:49","date_gmt":"2012-11-22T14:43:49","guid":{"rendered":"https:\/\/laindependent.cat\/neix-chartkommunik\/"},"modified":"2012-11-22T15:43:49","modified_gmt":"2012-11-22T14:43:49","slug":"neix-chartkommunik","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/neix-chartkommunik\/","title":{"rendered":"Neix Chart_Kommunik"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><b>Treballar\u00e0 com a ag\u00e8ncia de comunicaci\u00f3 LGBTQ amb visi\u00f3 global i sense g\u00e8nere<\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><b><br \/><\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><b><br \/><\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">El <strong>col\u00b7lectiu LGTBQ<\/strong> compta des de fa uns mesos amb <a target=\"_blank\" title=\"P\u00e0gina Facebook de Chart_Kommunik\" href=\"https:\/\/www.facebook.com\/#!\/pages\/Chart_Kommunik\/353500411409926?fref=ts\" rel=\"noopener\"><strong>Chart_Kommunik<\/strong><\/a>, una ag\u00e8ncia de comunicaci\u00f3 especialitzada que basa la seva activitat en fer con\u00e8ixer les not\u00edcies que es generen al si d\u2019aquest col\u00b7lectiu no nom\u00e9s entre els mitjans dirigits al mateix col\u00b7lectiu sin\u00f3 tamb\u00e9 a la resta de mitjans de comunicaci\u00f3 d\u2019\u00e0mbit generalista. <\/span><\/p>\n<p style=\"text-align: left;\" \/>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">L\u2019objectiu de l\u2019ag\u00e8ncia, fundada i dirigida per les periodistes Thais Morales i Carme Pollina \u00e9s, doncs, aconseguir que les iniciatives LGTBQ es coneguin tamb\u00e9 en la societat general i mirar de trencar aix\u00ed una barrera invisible per\u00f2 real que sembla impedir aquest coneixement, amb el conseg\u00fcent a\u00efllament i poc ress\u00f2 medi\u00e0tic que aix\u00f2 suposa per a les activitats generades per persones lesbianes, gais, transsexuals, bisexuals i queer.<\/span><\/p>\n<p style=\"text-align: left;\" align=\"center\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">La nova ag\u00e8ncia, que es posiciona a trav\u00e9s del lema \u201cAmb visi\u00f3. Sense g\u00e8nere\u201d, aposta per crear textos, campanyes i tota mena de material comunicatiu i publicitari amb la m\u00e0xima claredat i rigor, respectant la complexitat de cada missatge i fent pedagogia quan calgui, sense crear confusi\u00f3, seguint un esquema clar i senzill: De la idea al concepte &#8211; del concepte al text &#8211; del text al mitj\u00e0.<\/span><\/p>\n<p style=\"text-align: left;\" align=\"center\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><br \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><b> <\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><b>Una llarga experi\u00e8ncia en comunicaci\u00f3<\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><b> <\/b><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Amb m\u00e9s de vint anys d\u2019experi\u00e8ncia en comunicaci\u00f3 period\u00edstica i creativa, Chart_Kommunik t\u00e9 molt clar que els materials de comunicaci\u00f3 tenen m\u00faltiples funcions: des de crear una marca i posicionar un projecte, fins aconseguir que donin fruit els esfor\u00e7os a la recerca de subvencions, passant per atraure nous clients, informar d\u2019una activitat, fer con\u00e8ixer un producte, una tend\u00e8ncia o una idea, i fins i tot mobilitzar persones. Tenint sempre en ment que nom\u00e9s els materials comunicatius d\u2019alta qualitat, escrits amb un llenguatge no sexista i pensats per trencar les barreres de g\u00e8nere, poden aconseguir que un missatge arribi al major nombre possible de persones.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Chart_Kommunik neix de la constataci\u00f3 que la comunitat LGBTQ necessita tenir m\u00e9s acc\u00e9s a estrat\u00e8gies de comunicaci\u00f3 ben elaborades per arribar als mitjans de comunicaci\u00f3 generalistes i, conseg\u00fcentment, poder trencar el gueto definitivament. Els mitjans de comunicaci\u00f3 tenen un gran poder de visibilitzaci\u00f3 i s\u00f3n capa\u00e7os de generar canvis culturals i de mentalitat. L\u2019objectiu de Chart_Kommunik \u00e9s contribuir a fer possible aquests canvis i, sobretot, augmentar la visibilitzaci\u00f3 del col\u00b7lectiu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Treballar\u00e0 com a ag\u00e8ncia de comunicaci\u00f3 LGBTQ amb visi\u00f3 global i sense g\u00e8nere El col\u00b7lectiu LGTBQ compta des de fa uns mesos amb Chart_Kommunik, una ag\u00e8ncia de comunicaci\u00f3 especialitzada que basa la seva activitat en fer con\u00e8ixer les not\u00edcies que [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":28116,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26697],"tags":[],"class_list":["post-57866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies-comunicacio-tics-publicitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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