{"id":55801,"date":"2011-12-01T13:13:21","date_gmt":"2011-12-01T12:13:21","guid":{"rendered":"https:\/\/laindependent.cat\/10e-aniversari-de-peix-a-co-leconomia-es-masculina-el-consum-femeni\/"},"modified":"2011-12-01T13:13:21","modified_gmt":"2011-12-01T12:13:21","slug":"10e-aniversari-de-peix-a-co-leconomia-es-masculina-el-consum-femeni","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/10e-aniversari-de-peix-a-co-leconomia-es-masculina-el-consum-femeni\/","title":{"rendered":"10\u00e8 Aniversari de Peix &#038; Co: L&#8217;economia \u00e9s masculina, el consum femen\u00ed"},"content":{"rendered":"<p style=\"text-align: left;\">Sota aquest t\u00edtol <a target=\"_blank\" href=\"http:\/\/www.peixandco.com\" rel=\"noopener\">Peix &#038; Co\u00a0<\/a> , la 1a ag\u00e8ncia de comunicaci\u00f3 en femen\u00ed de l&#8217;estat espanyol va convocar a m\u00e9s de 100 persones per celebrar el seu 10\u00e8 Aniversari, el dimarts 29 de novembre\u00a0amb\u00a0una taula rodona-debat-tert\u00falia a 4 veus a l&#8217;Aula Magna de la <a target=\"_blank\" href=\"http:\/\/www.uao.es\" rel=\"noopener\">Universitat Abat Oliba <\/a>de Barcelona.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">M\u00e9s de 100 empresaris, publicitaris, creatius, banquers, universitaris i professors (homes i dones) debateren sobre el mascul\u00ed i el femen\u00ed en la comunicaci\u00f3, la construcci\u00f3 de marques i la publicitat, amb\u00a0la complicitat, experi\u00e8ncia i visi\u00f3 de tres grans publicitaris, empresaris i l\u00edders d&#8217;opini\u00f3 com <strong>Fernando Martorell<\/strong>,<strong> Robert Rodergas <\/strong>i <strong>Ildefonso Garc\u00eda-Serena <\/strong>i la s\u00f2cia-fundadora de Peix &#038; co, <strong>Gemma Cernuda-Canelles<\/strong>. La periodista i bloguera <strong>Carme Freixa\u00a0<\/strong> va conduir,\u00a0incitar i moderar el que fou m\u00e9s aviat\u00a0un programa Magazine.<\/p>\n<p style=\"text-align: left;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-27323\" height=\"329\" width=\"329\" src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2011\/12\/cumple_decimo_Peix_and_Co_083_LOW.jpg\" alt=\"cumple_decimo_Peix_and_Co_083_LOW\" style=\"margin: 5px auto; display: block;\" srcset=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2011\/12\/cumple_decimo_Peix_and_Co_083_LOW.jpg 1024w, https:\/\/laindependent.cat\/wp-content\/uploads\/2011\/12\/cumple_decimo_Peix_and_Co_083_LOW-300x300.jpg 300w, https:\/\/laindependent.cat\/wp-content\/uploads\/2011\/12\/cumple_decimo_Peix_and_Co_083_LOW-1000x1000.jpg 1000w, https:\/\/laindependent.cat\/wp-content\/uploads\/2011\/12\/cumple_decimo_Peix_and_Co_083_LOW-150x150.jpg 150w, https:\/\/laindependent.cat\/wp-content\/uploads\/2011\/12\/cumple_decimo_Peix_and_Co_083_LOW-768x768.jpg 768w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/>A l&#8217;Aula Magna es va\u00a0dissertar sobre la nova etapa del consum i de la creaci\u00f3 de marques que, parafrasejant el futur\u00f2leg <strong>Alvin Toffler<\/strong>, es tracta de l&#8217;anomenda: La tercera Ona, La femenina.<\/p>\n<p style=\"text-align: left;\">Va ser molt revelador com davant un mateix anunci\u00a0homes i\u00a0dones en feien diferents interpretacions i com la suma de les dues visions obria un nou cam\u00ed per l&#8217;empatia amb el mercat.\u00a0Des de les campanyes del &#8220;posa-te&#8217;l posa-l&#8217;hi&#8221; de fa 20 anys, a la s\u00e8rie Madman, o a\u00a0la ind\u00fastria automobil\u00edstica que invisibilitza a les dones com compradores i d&#8217;aqu\u00ed\u00a0la urg\u00e8ncia d&#8217;unir el mascul\u00ed i el femen\u00ed per ser &#8220;Biling\u00fces&#8221; i sumar.<\/p>\n<p style=\"text-align: left;\">Tothom estigu\u00e9 d&#8217;acord en que la Publicitat no incorpora en els processos creatius a les dones i aix\u00f2 representa una perdua d&#8217;oportunitat de negoci i de connexi\u00f3 amb la consumidora-ciutadana. Nom\u00e9s hi ha un 3% de Directores Creatives en les ag\u00e8ncies de publicitat i en canvi m\u00e9s d&#8217;un 80% de les decisions de compra del mercat les prenen les dones.<\/p>\n<p style=\"text-align: left;\">Es va iniciar el bloc\u00a0 <a target=\"_blank\" href=\"http:\/\/www.ellasdeciden.com\" rel=\"noopener\"><em><b>ELLAS DECIDEN<\/b><\/em><em>\u00a0<\/em><\/a>, \u00a01r Bloc de Branding Femen\u00ed en castell\u00e0 i durant tot el debat en una macro pantalla es veieren\u00a0dades \u00fatils per a la taula rodona.<\/p>\n<p style=\"text-align: left;\">La\u00a0Fila-Zero va participar amb reflexions durant 1 hora que ben segur\u00a0propicien m\u00e9s debats. Una de les frases pronunciada\u00a0 ala fila zero i que porta al debat\u00a0fou: &#8221;\u00a0Unim Bellesa i Utilitat! Per connectar amb les dones&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sota aquest t\u00edtol Peix &#038; Co\u00a0 , la 1a ag\u00e8ncia de comunicaci\u00f3 en femen\u00ed de l&#8217;estat espanyol va convocar a m\u00e9s de 100 persones per celebrar el seu 10\u00e8 Aniversari, el dimarts 29 de novembre\u00a0amb\u00a0una taula rodona-debat-tert\u00falia a 4 veus [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":27322,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26411],"tags":[],"class_list":["post-55801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10\u00e8 Aniversari de Peix &amp; Co: L&#039;economia \u00e9s masculina, el consum femen\u00ed | La Independent<\/title>\n<meta name=\"description\" content=\"Sota aquest t\u00edtol Peix &amp; 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