{"id":40457,"date":"2023-02-09T13:27:55","date_gmt":"2023-02-09T12:27:55","guid":{"rendered":"https:\/\/laindependent.cat\/?p=40457"},"modified":"2023-02-24T20:20:52","modified_gmt":"2023-02-24T19:20:52","slug":"cataluna-estudio-mujer-e-commerce","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/es\/cataluna-estudio-mujer-e-commerce\/","title":{"rendered":"Catalu\u00f1a: estudio &#8220;Mujer &amp; e-commerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Acaba de salir publicado el estudio &#8220;Mujer &amp; e-commerce sobre el comportamiento de la mujer en la compra on-line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha sido una tarea realizada por @ellasdeciden.com El objetivo del estudio, seg\u00fan los autores \u201ces conocer c\u00f3mo compra la mujer online. Comparar si la misma dominaci\u00f3n del canal que tiene en el offline se replica en el online y si ese 80% del poder de compra que hace m\u00e1s de dos d\u00e9cadas que explicamos, todav\u00eda est\u00e1 vigente, queremos investigar y conocer si esta experiencia se puede mejorar y las variables que hacen que tenga un mejor impacto social y, por tanto, tomar decisiones\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este estudio, encargado por el Departamento de Empresa y Trabajo de la Generalidad de Catalu\u00f1a, realizan una radiograf\u00eda del territorio, analizando las diferencias que se pueden detectar en el comportamiento de compra seg\u00fan el g\u00e9nero. Tambi\u00e9n hay consejos de c\u00f3mo mejorar la experiencia de compra y venta online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acaba de salir publicado el estudio &#8220;Mujer &amp; e-commerce sobre el comportamiento de la mujer en la compra on-line. Ha sido una tarea realizada por @ellasdeciden.com El objetivo del estudio, seg\u00fan los autores \u201ces conocer c\u00f3mo compra la mujer online. [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":40455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26575],"tags":[26218,26219,26216,26217],"class_list":["post-40457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresarial","tag-ellasdeciden-com-2","tag-compra-en-linea","tag-estudio","tag-mujer-y-comercio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Catalu\u00f1a: estudio &quot;Mujer &amp; e-commerce | La Independent<\/title>\n<meta name=\"description\" content=\"Acaba de salir publicado el estudio &quot;Mujer &amp; e-commerce sobre el comportamiento de la mujer en la compra on-line. Ha sido una tarea realizada por\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laindependent.cat\/es\/cataluna-estudio-mujer-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catalu\u00f1a: estudio &quot;Mujer &amp; e-commerce | La Independent\" \/>\n<meta property=\"og:description\" content=\"Acaba de salir publicado el estudio &quot;Mujer &amp; e-commerce sobre el comportamiento de la mujer en la compra on-line. Ha sido una tarea realizada por\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laindependent.cat\/es\/cataluna-estudio-mujer-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"La Independent\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T12:27:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T19:20:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2023\/02\/donae3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"363\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La Independent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"La Independent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/\"},\"author\":{\"name\":\"La Independent\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/#\\\/schema\\\/person\\\/c65fe76464d3ea842196598c91a2991f\"},\"headline\":\"Catalu\u00f1a: estudio &#8220;Mujer &amp; e-commerce\",\"datePublished\":\"2023-02-09T12:27:55+00:00\",\"dateModified\":\"2023-02-24T19:20:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/\"},\"wordCount\":169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/donae3-e1683919968630.jpg\",\"keywords\":[\"@ellasdeciden.com\",\"compra en linea\",\"estudio\",\"mujer y comercio\"],\"articleSection\":[\"Empresarial\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/\",\"name\":\"Catalu\u00f1a: estudio \\\"Mujer &amp; e-commerce | La Independent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/es\\\/cataluna-estudio-mujer-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/donae3-e1683919968630.jpg\",\"datePublished\":\"2023-02-09T12:27:55+00:00\",\"dateModified\":\"2023-02-24T19:20:52+00:00\",\"description\":\"Acaba de salir publicado el estudio \\\"Mujer &amp; e-commerce sobre el comportamiento de la mujer en la compra on-line. 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