{"id":92631,"date":"2026-05-07T19:55:00","date_gmt":"2026-05-07T17:55:00","guid":{"rendered":"https:\/\/laindependent.cat\/?p=92631"},"modified":"2026-05-08T14:08:20","modified_gmt":"2026-05-08T12:08:20","slug":"montse-escutia-directora-de-biocultura-i-presidenta-de-vida-sana","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/montse-escutia-directora-de-biocultura-i-presidenta-de-vida-sana\/","title":{"rendered":"Montse Escutia, directora de BioCultura i presidenta de Vida Sana"},"content":{"rendered":"\n

Escrit per Julia L\u00f3pez Tremols<\/strong> i  Pilar Moreno Navarro<\/strong><\/p>\n\n\n\n

\u201cNo es pot considerar alimentaci\u00f3 sostenible si no \u00e9s ecol\u00f2gica i de proximitat\u201d<\/strong>.<\/p>\n\n\n\n

La nova directora de BioCultura 2026<\/strong> inicia el seu lideratge al capdavant de la m\u00e9s important fira de productes ecol\u00f2gics, a Catalunya i a l\u2018Estat espanyol, despr\u00e9s de la jubilaci\u00f3 d\u2019\u00c0ngels Parra<\/strong>, que va dirigir la Fira 31 anys.<\/p>\n\n\n\n

Montse Escutia<\/strong> \u00e9s enginyera agr\u00f2noma i porta treballant a Vida Sana (l\u2019entitat organitzadora) des de fa uns 30 anys. \u00c9s una reconeguda experta, en la formaci\u00f3 \u2018Bio\u2019, i en all\u00f2 que passa al m\u00f3n de l\u2019ecologia. Des de sempre ha denunciat les ind\u00fastries contaminants, tant en l\u2019agricultura i l\u2019alimentaci\u00f3, com en l\u2019est\u00e8tica o la moda. \u201cCal tenir en compte que el t\u00e8xtil \u00e9s la segona ind\u00fastria contaminant a nivell mundial. Gaireb\u00e9 tot es fabrica fora, amb molta explotaci\u00f3 laboral tant de dones com de la inf\u00e0ncia, amb tot all\u00f2 que suposa portar-la aqu\u00ed, una gran despesa de transport i energia\u201d. A m\u00e9s a m\u00e9s, cal saber -subratlla- que \u201cla roba \u00e9s de fibra sint\u00e8tica, dif\u00edcil d\u2019eliminar, i deixa micropl\u00e0stics a les rentadores que despr\u00e9s van al mar, i per tant al nostre consum alimentari\u201d .<\/p>\n\n\n\n

\u201cCal defensar les ind\u00fastries alternatives properes com les que estan creixent en el m\u00f3n de l\u2019Eco-Est\u00e8tica\u201d, va explicar Escutia a la roda de premsa de presentaci\u00f3 de la Fira: \u201cBioCultura s\u2019ha convertit en un aparador imparable per a noves empreses de salut i est\u00e8tica. S\u00f3n dones emprenedores que lideren iniciatives conscients, responsables i amb moltes treballadores\u201d. Un creixement constant, que demostra la resposta positiva d\u2019un p\u00fablic cada cop m\u00e9s ampli, que es vol cuidar per dins i per fora. D\u2019altra banda, cal tenir en compte que en cada edici\u00f3 de la Fira, segons Escutia \u201cnom\u00e9s exposen firmes que tenen la certificaci\u00f3 corresponent\u201d.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Preocupada per la formaci\u00f3 ecol\u00f2gica de les noves generacions, Escutia va organitzar des dels seus inicis, entre altres activitats, el Festival MamaTerra, i els projectes d\u2019Horts Escolars. I va coordinar al costat de lainvestigadora Katia Scherer<\/strong> -ge\u00f2grafa, antrop\u00f2loga i, m\u00e0ster en Ci\u00e8ncies Ambientals-, l\u2019important estudi de Comparto Clima<\/em>, una minuciosa investigaci\u00f3 amb una guia de resili\u00e8ncia inclosa. Tamb\u00e9 ha publicat Huerto escolar<\/em> <\/em><\/strong>ecol\u00f3gico<\/em>, un manual que encara s\u2019utilitza a les escoles.<\/p>\n\n\n\n

Des que et vas integrar activament en l\u2019organitzaci\u00f3 de Biocultura, quins aspectes de la Fira t\u2019interessen m\u00e9s?
<\/em>Porto treballant a l’Associaci\u00f3 Vida Sana m\u00e9s de 25 anys i, malgrat que al principi no estava implicada directament en l\u2019organitzaci\u00f3, per mi era una activitat molt important i d’una forma o una altra col\u00b7laborava. M’encarregava de coordinar el comit\u00e8 de selecci\u00f3, on es decideixen quins criteris s’apliquen en cadascun dels sectors per a permetre a les empreses participar-hi. Encara que totes em semblen molt interessants, per la meva formaci\u00f3 com a enginyera agr\u00f2noma, l\u2019alimentaci\u00f3 sempre ha despertat el meu inter\u00e8s.<\/p>\n\n\n\n

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Consideres que BioCultura uneix el feminisme amb l\u2019ecologia amb la protecci\u00f3 del medi ambient? Et consideres ecofeminista?<\/em><\/strong> 
Des de BioCultura  hem defensat un model de societat m\u00e9s just i respectu\u00f3s amb el medi ambient. Aquest respecte tamb\u00e9 s’est\u00e9n a les persones i entre els nostres valors institucionals s’inclou l’equitat de g\u00e8nere i el lideratge de les dones. No podria ser d’una altra forma perqu\u00e8 gaireb\u00e9 el 60% de les persones que participen en la fira com expositores s\u00f3n dones. Jo crec en el seu paper central per a liderar el canvi i fer-lo d’una forma molt m\u00e9s dialogant, tolerant i posant a la comunitat en el centre. No veig que hi hagi manera de salvar el planeta sense el protagonisme i l\u2019apoderament femen\u00ed. Els homes porten milers d’anys liderant el m\u00f3n i el resultat no pareix molt encoratjador. Necessitem una altra visi\u00f3 o els egos i la cobd\u00edcia ens porten al desastre.<\/p>\n\n\n\n

 Creus que en l\u2019\u00e0mbit oficial, institucional i medi\u00e0tic es fa molt poc per a promoure una vida m\u00e9s sana i natural?
<\/em><\/strong>Per descomptat, perqu\u00e8 la protecci\u00f3 de la biodiversitat i la regeneraci\u00f3 del s\u00f2l no dona beneficis ni \u00e9s una not\u00edcia atractiva. Els mitjans s’alimenten de les males not\u00edcies i les institucions dels beneficis de les grans empreses i monopolis que s\u00f3n, en realitat, les que ens governen. Les decisions no es prenen pensant d\u2019all\u00f2 que \u00e9s millor per al futur sin\u00f3 en el que dona m\u00e9s vots, en el m\u00e9s popular. A aix\u00f2 se suma que estem molt manipulats pel consumisme sense criteris, aix\u00ed que el que l’important de veritat mai \u00e9s not\u00edcia. El pa i circ segueix estant a l’ordre del dia.  <\/p>\n\n\n\n

Qu\u00e8 es proposa des de la Fira per a disminuir els residus pl\u00e0stics i  reciclar b\u00e9 per aconseguir nous productes?<\/em><\/strong>
A la fira hem organitzat jornades professionals per a ajudar les empreses a trobar alternatives al pl\u00e0stic, hem promocionat a les empreses que intenten reduir els seus residus i hem dut a terme campanyes per a ajudar a reduir els residus que es produeixen a l\u2019espai, assessorant i editant una guia per a fer-ho. Els residus, principalment els pl\u00e0stics, \u00e9s un dels temes que ens preocupen i ens ocupen. Per\u00f2 \u00e9s un tema molt complex perqu\u00e8 l’aparici\u00f3 de nous materials est\u00e0 dificultant molt el reciclatge i encara no estem preparats per a fer-ho b\u00e9. No serveix de res separar si despr\u00e9s no hi ha plantes de tractament de residus preparades per a, per exemple, per a compostar biopl\u00e0stics.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Les dones s\u00f3n les principals “recicladores” i m\u00e9s partid\u00e0ries d\u2019un tipus d\u2019alimentaci\u00f3 m\u00e9s sana, aix\u00ed com d\u2019una cosm\u00e8tica i una moda m\u00e9s ecol\u00f2gica?<\/em><\/strong>
Sens dubte, les dones s\u00f3n les principals clients de les empreses que exposen en la fira. I les que assisteixen a la majoria de les activitats que organitzem. No sabem quin \u00e9s el motiu, potser simplement portem inscrit en els nostres gens la necessitat de sobreviure i proporcionar un m\u00f3n m\u00e9s segur a les nostres fam\u00edlies. Per\u00f2 els n\u00fameros aix\u00ed ho demostren. M\u00e9s del 70% de les persones que venen a la fira s\u00f3n dones, i m\u00e9s del 60 s\u00f3n expositores o talleristes.<\/p>\n\n\n\n

*Com a enginyera\u00a0i investigadora, creus que s’afavoreix la recerca per a crear models i productes m\u00e9s sans i menys contaminants?
<\/em><\/strong>Hi ha molt d’inter\u00e8s en aix\u00f2. Cada vegada hi ha m\u00e9s demanda, i de les universitats i centres de recerca sorgeixen projectes molt interessants per a trobar materials diferents o reciclar i reutilitzar. L’economia circular \u00e9s un camp molt prometedor encara que tamb\u00e9 t\u00e9 els seus punts febles. Per exemple, no \u00e9s gens recomanable la reutilitzaci\u00f3 de pl\u00e0stics per al t\u00e8xtil perqu\u00e8 un pl\u00e0stic reciclat \u00e9s m\u00e9s inestable i allibera m\u00e9s f\u00e0cilment subst\u00e0ncies t\u00f2xiques.\u00a0<\/p>\n\n\n\n

+info a BIOCULTURA<\/a><\/strong>. Consultar Activitats diverses<\/a><\/strong>. <\/p>\n\n\n\n

Text i Fotos pr\u00f2pies de Pilar Moreno i Julia L\u00f3pez i de Premsa Biocultura<\/p>\n","protected":false},"excerpt":{"rendered":"

Escrit per Julia L\u00f3pez Tremols i  Pilar Moreno Navarro \u201cNo es pot considerar alimentaci\u00f3 sostenible si no \u00e9s ecol\u00f2gica i de proximitat\u201d. La nova directora de BioCultura 2026 inicia el seu lideratge al capdavant de la m\u00e9s important fira de […]<\/p>\n","protected":false},"author":66,"featured_media":92636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26283,26419,26622],"tags":[54710,52537,54764,50304,54709,54762,54763,54712,52452,50311,54713],"class_list":["post-92631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lideratge","category-medi-ambient","category-sobirania-alimentaria","tag-agricultura-biologica","tag-angels-parra","tag-apoderament-femeni","tag-associacio-vida-sana","tag-biocultura-2026","tag-eco-estetica","tag-festival-mamaterra","tag-horts-escolars","tag-katia-scherer","tag-montse-escutia","tag-reciclatge"],"yoast_head":"\nMontse Escutia, directora de BioCultura i presidenta de Vida Sana | La Independent<\/title>\n<meta name=\"description\" content=\"Escrit per Julia L\u00f3pez Tremols i  Pilar Moreno Navarro \u201cNo es pot considerar alimentaci\u00f3 sostenible si no \u00e9s ecol\u00f2gica i de proximitat\u201d. 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