{"id":70339,"date":"2022-11-10T14:43:51","date_gmt":"2022-11-10T13:43:51","guid":{"rendered":"https:\/\/laindependent.cat\/congres-iberoamerica-q-mes-dones-millor-periodismeq-part-i\/"},"modified":"2023-02-25T00:18:39","modified_gmt":"2023-02-24T23:18:39","slug":"congres-iberoamerica-q-mes-dones-millor-periodismeq-part-i","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/congres-iberoamerica-q-mes-dones-millor-periodismeq-part-i\/","title":{"rendered":"Congr\u00e9s Iberoam\u00e8rica ” M\u00e9s dones, millor periodisme” (Part I)"},"content":{"rendered":"\n

Tatiana Marquez i Julieta Shama, representants de Google i Meta han presentat les noves eines i tecnologies per millorar les narratives, crear noves perspectives i generar veus m\u00e9s diverses a la comunitat.<\/strong><\/p>\n\n\n\n\n\n\n\n

La periodista Claudia Palacios<\/strong>, El Tiempo, conductora i moderadora d’aquest espai i que es defineix com a periodista feminista, empla\u00e7a a Julieta Shama<\/strong> i a Tatiana M\u00e1rquez<\/strong> a parlar sobre la innovaci\u00f3 en el periodisme i la comunicaci\u00f3. <\/p>\n\n\n\n

\"Imatge_de_WhatsApp_2022-11-10_a_les_15.32.01c1.jpg\"<\/figure>\n\n\n\n
\"Imatge<\/figure>\n\n\n\n

Ambdues convenen que “la freq\u00fc\u00e8ncia en qu\u00e8 sorgeixen nous formats, llenguatges, plataformes, dispositius i eines ens exigeix estar al dia amb la innovaci\u00f3 no nom\u00e9s en el pla de la tecnologia, sin\u00f3 sobretot en les estrat\u00e8gies que utilitzem per comunicar, informar i capturar les nostres audi\u00e8ncies”. <\/p>\n\n\n\n

Les dones com a creadores de contingut<\/strong><\/p>\n\n\n\n

Claudia Palacios<\/strong> afirma que davant la compet\u00e8ncia enorme, el periodisme de fonts de comprovaci\u00f3 i contrast \u00e9s solvent, per\u00f2 no davant els formats de nova creaci\u00f3.<\/p>\n\n\n\n

\"Imatge<\/figure>\n\n\n\n
\"Imatge<\/figure>\n\n\n\n
\"Imatge<\/figure>\n\n\n\n


Per a Julieta Shama<\/strong>: “L’excel\u00b7lent not\u00edcia \u00e9s que a xarxes som les nostres pr\u00f2pies caps. L’altra excel\u00b7lent not\u00edcia \u00e9s que som majoria. Hi ha molts comptes que parlen de temes que no tenien espai als mitjans tradicionals. Projectes period\u00edstics que donen a les dones una veu que no tenien. L’audi\u00e8ncia est\u00e0 assedegada d’aquests continguts.” Segons ella, l’augment de videos i sobretot de v\u00eddeos curts est\u00e0 generant una acceleraci\u00f3 cultural, una acceleraci\u00f3 de consulta de continguts. S’estan fent doncs bons continguts, curts i amb molt bones eines.<\/p>\n\n\n\n

M\u00e1rquez<\/strong> assenyala que des de Google i youtube es pot fer un informaci\u00f3 hiper local.<\/p>\n\n\n\n

Palacios<\/strong> demana com es poden copsar les tendencies i M\u00e1rquez<\/strong> li respon que per con\u00e8ixer tend\u00e8ncies, audi\u00e8ncia i medici\u00f3, Google trends disposa d’eines no nom\u00e9s de creativitat sin\u00f3 tamb\u00e9 per con\u00e8ixer, revisar i observar la competencia. Cal fer-ho per passes, afegeix: “googletrends es el que est\u00e0 buscant la gent en temps real o YouTube job. Una historia molt clara, crear el contingut i analitzar-lo amb Google analytic. Grups i comunitats. Usuaris \u00fanics, rebots…”<\/p>\n\n\n\n

Shama<\/strong> afirma que hi ha milers d’eines per periodistes i creadors. Winn et permet sumar-se, ja que m\u00e9s que creaci\u00f3 es tracta del valor afegit, el que aport\u00e9s tu i com ho sostens en el temps. Es tracta de tenir el lloc diferencial del teu punt de vista. Medir \u00e9s clau, per\u00f2 primer cal tenir clar l’objectiu, i medir les 4 coses claus. En base a aix\u00f2 ja pots fer un pla de treball.<\/p>\n\n\n\n

La conductora pregunta a les expertes quines difer\u00e8ncies hi ha entre periodistes i influencers que no siguin periodistes.<\/p>\n\n\n\n

Per M\u00e1rquez<\/strong> \u00e9s exactament el mateix a nivell d’estrat\u00e8gia digital. S\u2019empri una web o youtube. La difer\u00e8ncia \u00e9s la protecci\u00f3 de les p\u00e0gines web de periodistes. I Google t\u00e9 programes de protecci\u00f3 avan\u00e7ada, afirma. El que varia es la tem\u00e0tica i la recol\u00b7lecci\u00f3 de les informacions.<\/p>\n\n\n\n

Per Shama<\/strong> hi ha d\u2019haver rigor informatiu sempre, per\u00f2, no ha de ser ni avorrit ni solemne. La manera de fer periodisme \u00e9s adaptar-se a les converses de les xarxes. Explica que segons un informe de Reuters, la not\u00edcia avui \u00e9s molt m\u00e9s \u00e0mplia, i cal moure’s en la conversa i la perspectiva.<\/p>\n\n\n\n

Claudia Palacios<\/strong> els hi pregunta si les dones tenen m\u00e9s oportunitats, mes avantatges en aquesta manera de fer periodisme en plataformes.<\/p>\n\n\n\n

Shama<\/strong> creu que en ser nosaltres les nostres pr\u00f2pies caps, les agendes es poden adequar. \u201cTamb\u00e9 estem m\u00e9s connectades internacionalment, i hi ha m\u00e9s temes period\u00edstics que donen m\u00e9s veu a les dones. S\u00ed. Hi ha totes les possibilitats i grans oportunitats\u201d.<\/p>\n\n\n\n

Per a M\u00e1rquez<\/strong>, s\u00f3n evidents els avantatges i tamb\u00e9 n\u2019hi ha per a les minories. S\u00f3n eines per a tothom. Afirma que moltes empreses estan creant continguts per a dones, que hi ha molts projectes enfocats en les dones. \u201cAprofitem les iniciatives que estan creant continguts, programes etc enfocats en les dones periodistes i en les dones i el periodisme\u201d, exclama!.<\/p>\n\n\n\n

Monetitzar els continguts<\/strong><\/p>\n\n\n\n

\"Imatge<\/figure>\n\n\n\n
\"Imatge<\/figure>\n\n\n\n
\"Imatge<\/figure>\n\n\n\n


Tatiana M\u00e1rquez<\/strong> opina: “Per mi \u00e9s un mite que sigui dif\u00edcil monetitzar els continguts. No dic que sigui f\u00e0cil, per\u00f2 hi ha molta informaci\u00f3 disponible per aprendre a fer-ho. Cal anar m\u00e9s enll\u00e0, investigar quines s\u00f3n les eines i seleccionar les que s’adapten millor als projectes. Els resultats els veiem en mitjans que van comen\u00e7ar amb una persona i que avui ja tenen equips.”<\/p>\n\n\n\n

Claudia Palacios<\/strong> vol que expliquin, per\u00f2 com es pot accelerar el finan\u00e7ament<\/p>\n\n\n\n

Shama<\/strong> respon que hi ha v\u00eddeos que expliquen tot all\u00f2 relacionat amb la monetitzaci\u00f3, les donacions, les subscripcions. Hi ha grans oportunitats!, assegura.<\/p>\n\n\n\n

Per a M\u00e1rquez<\/strong> el principal obstacle \u00e9s la manca de coneixement. Hi ha iniciatives, programes i recursos a Youtube, per subscripci\u00f3 a Google amb la targeta pr\u00f2pia. Es necessari crear-te la pr\u00f2pia marca, tant si ets periodista, com dissenyador i saber monitorejar… per\u00f2 \u00e9s clar! tamb\u00e9 dedicar-li temps.<\/p>\n\n\n\n

Shama<\/strong> mostra el seu acord amb la necessitat de les marques. Tamb\u00e9 diu que cal tenir en compte l\u2019audi\u00e8ncia i el monitoreig. Hi ha tamb\u00e9 llibres, tallers que imparteixen capacitacions de creaci\u00f3 nom, amb pres\u00e8ncia amb models ajustats segons interessos i talents. De fet diu \u201ccal ser emprenedor. A Winn tenim una pila de programes i d\u2019eines per finan\u00e7ar els projectes\u201d.<\/p>\n\n\n\n

La conductora apunta que segur que son molt interessants els programes de Winn de capacitaci\u00f3 a dones, per\u00f2… Quins s\u00f3n els problemes?<\/p>\n\n\n\n

M\u00e0rquez<\/strong>, sense dubtar ni un segon, li respon que l\u2019autenticitat i con\u00e8ixer els espais on vols dirigir-te. <\/p>\n\n\n\n

Shama<\/strong> replica que no nom\u00e9s cal pensar en l\u2019audi\u00e8ncia sin\u00f3 en comunitat, ser respectu\u00f3s i respectuosa, recollir i retornar a la audi\u00e8ncia. Aquest \u00e9s el valor diferenciat, habilitar l\u2019adaptaci\u00f3 als canvis. Aprendre de la gent que crea. No voler reproduir doncs els mitjans tradicionals.<\/p>\n\n\n\n

Finalment, Julieta Shama<\/strong> i Tatiana M\u00e1rquez<\/strong> han llan\u00e7at un missatge clar sobre el que cal fer i, en consequ\u00e8ncia, el que no.<\/p>\n\n\n\n

Deia Shama<\/strong>: “S\u00ed a investigar quins s\u00f3n els llenguatges, com es connecta millor amb les audi\u00e8ncies i com es construeix comunitat. Ser respectuosos, honorar l’audi\u00e8ncia i tornar-li les interaccions. Tenir una oferta de valor diferenciada i adaptar-se als canvis”. I reblava M\u00e1rquez<\/strong>: “L’error m\u00e9s gran \u00e9s no mostrar autenticitat”.<\/p>\n\n\n\n

\"Julieta<\/figure>\n\n\n\n
\"Tatiana<\/figure>\n\n\n\n

Julieta Shama                                  Tatiana M\u00e1rquez<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tatiana Marquez i Julieta Shama, representants de Google i Meta han presentat les noves eines i tecnologies per millorar les narratives, crear noves perspectives i generar veus m\u00e9s diverses a la comunitat.<\/p>\n","protected":false},"author":72,"featured_media":60154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26579],"tags":[],"class_list":["post-70339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitals"],"yoast_head":"\nCongr\u00e9s Iberoam\u00e8rica " M\u00e9s dones, millor periodisme" (Part I) | La Independent<\/title>\n<meta name=\"description\" content=\"Tatiana Marquez i Julieta Shama, representants de Google i Meta presenten les noves eines i tecnologies per millorar les narratives, crear noves perspectives i generar veus m\u00e9s diverses a la comunitat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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