{"id":70337,"date":"2022-11-10T14:32:03","date_gmt":"2022-11-10T13:32:03","guid":{"rendered":"https:\/\/laindependent.cat\/congres-iberoamerica-qmes-dones-millor-periodismeq-introduccio\/"},"modified":"2023-02-25T00:18:45","modified_gmt":"2023-02-24T23:18:45","slug":"congres-iberoamerica-qmes-dones-millor-periodismeq-introduccio","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/congres-iberoamerica-qmes-dones-millor-periodismeq-introduccio\/","title":{"rendered":"Congr\u00e9s Iberoameric\u00e0 “M\u00e9s dones, millor periodisme” (Introducci\u00f3)"},"content":{"rendered":"\n

Aquest Congr\u00e9s, organitzat per WINN i i el Lillian Lodge Kopenhaver Center, ha tingut lloc el passat 2 de novembre i s’ha fet sota 5 claus per entendre el nou ecosistema comunicacional. La Independent n’ha fet el seguiment.<\/strong><\/p>\n\n\n\n\n\n\n\n


Les dues entitats convocants han estat WINN*, que \u00e9s una xarxa internacional de dones periodistes de parla hispana (principalment de Llatinoam\u00e8rica i Espanya) i el Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication, Florida International University*.<\/p>\n\n\n\n

Aquest Congr\u00e9s l’han plantejat, despr\u00e9s de la pand\u00e8mia, a fi d’ “integrar aquests universos que avui es troben incomunicats a fi de reduir la desinformaci\u00f3 i estimular la reflexi\u00f3 sobre la cobertura dels temes que van arribar per quedar-se: ci\u00e8ncia i salut, clima, descentralitzaci\u00f3 i tecnologia”.<\/p>\n\n\n\n

La perspectiva del Congr\u00e9s l’han volgut diversa i \u00e8tica, per\u00f2 tamb\u00e9 de negoci. I s’hi ha destacat el rol fonamental de les dones per assolir els objectius de desenvolupament sostenible de les Nacions Unides. han plantejat un programa flexible, amb diferents temes i continguts descentralitzats que, al seu parer “marquen l’agenda 2030 del nou paradigma del periodisme”.<\/p>\n\n\n\n

Aix\u00ed, al costat d’interrogants com: qu\u00e8 escriure? Quins s\u00f3n els temes que interessen i atrauen l’ atenci\u00f3 de les audi\u00e8ncies? Com cobrir-los de forma vera\u00e7, rigorosa i plural?, el Congr\u00e9s ha volgut donar a con\u00e8ixer nous
actors, eines innovadores i temes interessants per a les audi\u00e8ncies. I que tot plegat serveixi pel desenvolupaments de les i dels professionals del periodisme i la comunicaci\u00f3.<\/p>\n\n\n\n

Sota la Conducci\u00f3 General de la periodista Claudia Palacios<\/strong>, El Tiempo. Els diversos temes s’han estructurat en: Diversitat. El lideratge femen\u00ed als mitjans; Ambient. Com informar sobre canvi clim\u00e0tic; i Plataformes. Innovaci\u00f3 3.0 per a periodistes, comunicadors i content creators.<\/p>\n\n\n\n

Diversitat. El lideratge femen\u00ed als mitjans.<\/strong><\/p>\n\n\n\n

Dues directores de dos importants mitjans espanyols, Pepa Bueno<\/strong>, Directora a El Pa\u00eds i Virginia Perez Alonso<\/strong>. Directora a P\u00fablico.es, han explicat quins s\u00f3n els desafiaments que varen afrontar i com \u00e9s la seva tasca actualment. Les seves intervencions han estat sobre l’\u00f2ptica de g\u00e8nere en la direcci\u00f3 i en el desenvolupament de les hist\u00f2ries. Cal recordar que nom\u00e9s el 21% dels llocs jer\u00e0rquics en mitjans estan ocupats per dones (Reuters Institute). 
<\/p>\n\n\n\n

Ambient. Com informar sobre canvi clim\u00e0tic. L’important versus all\u00f2 urgent.<\/strong><\/p>\n\n\n\n

Aquest tema d’agenda tan important i actual n’han parlat: Ricardo Lozano<\/strong>, exministre d’ambient de Col\u00f2mbia, bi\u00f2leg especialitzat en periodisme; Diego Arguedas Ortiz<\/strong>, Coordinador Oxford Climate Journalism Network; i Tais Gadea<\/strong>, periodista en canvi clim\u00e0tic, Canal de la Ciutat i Xarxa\/Acci\u00f3.<\/p>\n\n\n\n

En el context de la celebraci\u00f3 de la Confer\u00e8ncia de Nacions Unides sobre Canvi Clim\u00e0tic (COP 27), els i la periodista han explicat com tractar els temes que estan relacionats amb un periodisme clim\u00e0tic
sostenible des de la rigorositat tot generant inter\u00e8s i consci\u00e8ncia de la seva rellev\u00e0ncia.<\/p>\n\n\n\n

Plataformes. Innovaci\u00f3 3.0 per a periodistes, comunicadors i content creators.<\/strong><\/p>\n\n\n\n

Les representants de Google i Meta: Tatiana Marquez<\/strong>, L\u00edder de Mitjans, PR i Comunicacions, Google; i Julieta Shama<\/strong>, L\u00edder d’Aliances amb mitjans, MetaCosa, han presentat les noves eines i tecnologies per crear noves perspectives i generar veus m\u00e9s diverses a la comunitat. Han parlat tamb\u00e9 de les audi\u00e8ncies de les  plataformes i llur evoluci\u00f3 permanentment. <\/p>\n\n\n\n

Tamb\u00e9 ha centrat el tema, com millorar la feina, augmentar el temps de perman\u00e8ncia de les persones usu\u00e0ries i con\u00e8ixer l’impacte de la web 3.0 en el negoci.<\/p>\n\n\n\n

\"Gabriela<\/figure>\n\n\n\n

La benvinguda ha estat oficiada per Gabriela Oliv\u00e1n<\/strong>, Presidenta de WINN, la qual ha explicat que “al dissenyar el Congr\u00e9s Iberoameric\u00e0 “M\u00e9s dones, millor periodisme”, vam proposar-nos adonar dels temes que defineixen l’agenda 2030 i que es van instal\u00b7lar a partir de la reconfiguraci\u00f3 de l’ecosistema comunicacional, accelerada per la pand\u00e8mia”.<\/p>\n\n\n\n

Si l’aven\u00e7 de la digitalitzaci\u00f3 i l’acc\u00e9s a les plataformes han perm\u00e9s l’augment de creadores i creadors de contingut i l’atomitzaci\u00f3 de les audi\u00e8ncies, els  t\u00f2pics, relegats a cobertures ocasionals, com ara clima, salut i diversitat, han comen\u00e7at a ocupar un lloc central a l’agenda, ha exposat Oliv\u00e1n. Tamb\u00e9 “per atraure el p\u00fablic, els formats s’han van tornar m\u00e9s visuals, m\u00e9s din\u00e0mics i m\u00e9s breus”, ha afegit.<\/p>\n\n\n\n

Ser protagonistes d’aquest ecosistema en evoluci\u00f3 permanent, gestionar la pres\u00e8ncia en espais formals com els mitjans i altres m\u00e9s informals com les plataformes, la import\u00e0ncia de la mirada femenina en la producci\u00f3 d’informaci\u00f3 i com generar continguts de qualitat i monetitzar-los, han estat les questions explicades durant el Congr\u00e9s.<\/p>\n\n\n\n

L’organitzaci\u00f3, un cop realitzat el Congr\u00e9s est\u00e0 treient tres newsletters sobre els continguts per a periodistes i comunicadores participants. La Independent s’ajusta a aquest format i tamb\u00e9 en far\u00e0 una cr\u00f2nica en tres parts. La primera en aquesta edici\u00f3 i la segona i la tercera en la propera edici\u00f3 de La Independent.<\/p>\n\n\n\n

* WINN, Women in the News Network i Lillian Lodge Kopenhaver Center for the Advancement of Women in
Communication, Florida International University<\/strong><\/p>\n\n\n\n

Win \u00e9s \u00e9s una xarxa que nuclea 3,200 dones periodistes de parla hispana que promou la flu\u00efdesa digital, la intel\u00b7lig\u00e8ncia col\u00b7lectiva i la col\u00b7laboraci\u00f3 a trav\u00e9s de capacitacions, mentories, networking i diversos programes internacionals totalment gratu\u00efts per a persones i mitjans de comunicaci\u00f3. <\/p>\n\n\n\n

El Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication, Florida International University \u00c9s un centre reconegut internacionalment que promou l’apoderament de les professionals de la comunicaci\u00f3 a trav\u00e9s de programes de formaci\u00f3, promoci\u00f3 i desenvolupament de nous coneixements i habilitats per crear un impacte diferencial a les seves carreres.<\/p>\n","protected":false},"excerpt":{"rendered":"

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