{"id":70248,"date":"2022-10-25T23:15:47","date_gmt":"2022-10-25T21:15:47","guid":{"rendered":"https:\/\/laindependent.cat\/el-cos-huma-reactiva-un-mercat-moribund\/"},"modified":"2023-03-19T13:43:17","modified_gmt":"2023-03-19T12:43:17","slug":"el-cos-huma-reactiva-un-mercat-moribund","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/el-cos-huma-reactiva-un-mercat-moribund\/","title":{"rendered":"El cos hum\u00e0 reactiva un mercat moribund"},"content":{"rendered":"\n

OPINI\u00d3 <\/strong><\/p>\n\n\n\n

Al m\u00f3n sobren carretades de productes inservibles, absurds, que no tenen cap utilitat.<\/strong><\/p>\n\n\n\n\n\n\n\n

Es produeixen milers d’articles que inunden un mercat saturat de ginys in\u00fatils. El mercat manifesta s\u00edmptomes de cansament, tot ja est\u00e0 molt vist, molt antiquat. Cal renovar-ho. I qu\u00e8 millor que tornar la mirada al cos en una societat que ha entronitzat l’individu com a nou vedell d’or? Convertir el cos hum\u00e0 en el nou objecte de consum ha estat un invent genial que ha revitalitzat un mercat moribund.<\/p>\n\n\n\n

I no em refereixo a les necessitats vitals i b\u00e0siques del cos: alimentaci\u00f3, vestuari, h\u00e0bitat, additaments per adornar-lo, etc. No. Em refereixo al cos com a objecte de transformaci\u00f3, un nou i infinit n\u00ednxol comercial del qual formem part totes i cadascuna dels gaireb\u00e9 8.000 milions de persones que habitem el m\u00f3n. Perqu\u00e8 del que es tracta \u00e9s de crear falses necessitats basades en falses idees embolicades en falsos i transgressors vestits.<\/p>\n\n\n\n

El fenomen “trans”, els ventres de lloguer i la ind\u00fastria del porno s\u00f3n els tres nous n\u00ednxols de mercat que s’han obert gr\u00e0cies a eficaces campanyes de m\u00e0rqueting global que han tingut \u00e8xit a causa de les pr\u00e0ctiques d’enginyeria social que s’han aplicat en els darrers anys, i de les que ja he parlat en altres articles (Com hem arribat fins aqu\u00ed). Si en aquest reflexionava sobre la teoria pol\u00edtica que s’havia seguit perqu\u00e8 la societat accept\u00e9s idees impensables i ignorades fa tot just cinc anys, en el present em proposo respondre al Per qu\u00e8 hem arribat fins aqu\u00ed? \u00e9s a dir, per qu\u00e8 el cos hum\u00e0 s’ha convertit en un objecte a explotar comercialment.<\/p>\n\n\n\n

El capitalisme d\u00f3na s\u00edmptomes d’esgotament, els mercats ja no saben qu\u00e8 posar en circulaci\u00f3 i el personal est\u00e0 immers en un suport intel\u00b7lectual molt semblant a la catatonia. La majoria som com zombies, morts vivents que vaguem pel m\u00f3n sense saber ni com ni per qu\u00e8: els Grans Relats (Cristianisme Redemptor, Marxisme Emancipador, Il\u00b7luminisme Igualitari i Capitalisme Consumista) han desaparegut, i els petits relats s’han fragmentat tant que ara cadascun es fabrica el seu a mida. L’individu \u00e9s el centre de l’univers, i el mercat vora\u00e7, afamat de nous productes, descobreix que el cos de l’\u00e9sser hum\u00e0 \u00e9s all\u00f2 que al segle XXI cal saber explotar.<\/p>\n\n\n\n

La teoria de la “identitat de g\u00e8nere” inaugura un dels nous microrelats. Propaguem que un \u00e9s home o dona segons la viv\u00e8ncia \u00edntima, sense importar el sexe biol\u00f2gic, que passa a ser irrellevant. Incentivem el malestar amb els nostres cossos, difonem que es pot canviar a voluntat, pregonem urbi et orbi que cadasc\u00fa \u00e9s qui vol ser. Seguim per aix\u00f2 el cam\u00ed que van iniciar els homosexuals en reclamar el “matrimoni entre persones del mateix sexe”. Si al principi es va poder creu que aix\u00f2 desestabilitzaria el mercat, el capitalisme, la fam\u00edlia o el patriarcat, aviat es va veure que no, que no nom\u00e9s no els desestabilitzava sin\u00f3 que obria nous i fruct\u00edfers mercats.<\/p>\n\n\n\n

Lliguem la causa a la de Gays i Lesbianes perqu\u00e8 \u00e9s una causa justa relacionada amb els drets humans i ning\u00fa no es pronunciar\u00e0 contra els drets humans. “Ser qui un \u00e9s” tamb\u00e9 \u00e9s una q\u00fcesti\u00f3 de drets humans. Quan el mercat s’adona que canviar de sexe no fa ni una esgarrinxada al capitalisme i molt menys al patriarcat, es llan\u00e7a en massa a entronitzar aquest micro relat que tanta felicitat proporcionar\u00e0 a un recent inventat “col\u00b7lectiu trans”, que encara ning\u00fa no ha definit amb precisi\u00f3. Un mercat que pot estar format per milions de persones si fem una campanya efica\u00e7.<\/p>\n\n\n\n

El segon microrelat diu que el desig de paternitat (m\u00e9s fins i tot que de maternitat) \u00e9s tamb\u00e9 un dret hum\u00e0, i ja sabem que ning\u00fa no s’oposa als drets humans. Aqu\u00ed es tracta de propagar la idea de l’altruisme, el desig de formar una fam\u00edlia, la generositat de les dones, l’enorme felicitat que proporcionar\u00e0 tant als pares d’intenci\u00f3 com a les gestants que lloguen el \u00fater o les noies que venen els seus \u00f2vuls. Un mercat net, di\u00e0fan i en expansi\u00f3 creixent. \u00bfRepresenta un desafiament per al patriarcat? Responguin vost\u00e8s.<\/p>\n\n\n\n

I per \u00faltim (encara que hi ha altres micro relats que no disposo de temps a explorar) hi ha el d’utilitzar el cos amb finalitats er\u00f2tico-comercials: el porno cl\u00e0ssic i les noves modalitats digitals: dones per a la ind\u00fastria del sexe, noies a les quals s’humilia, es degrada, s’agredeix i gaireb\u00e9 es mata per a felicitat d’un mercat que pot estar compost per milions de persones a partir dels 8 o 10 anys. Un altre gran desafiament per al patriarcat, oi?<\/p>\n\n\n\n

I per qu\u00e8 creuen vost\u00e8s que han triomfat aquests microrelats? Perqu\u00e8 han estat afavorits i finan\u00e7ats globalment per institucions, multinacionals, governs i mitjans de comunicaci\u00f3. M’atreveixo a afirmar que l’objectiu \u00e9s no nom\u00e9s incentivar el capitalisme i revitalitzar el mercat, sin\u00f3 desactivar l’\u00fanic moviment que representa un desafiament per al patriarcat: el feminisme. Un feminisme real que no nom\u00e9s s’est\u00e9n per Occident, sin\u00f3 tamb\u00e9 per l’Iran, per l’Afganistan, per l’\u00c0frica, per la Xina. Un feminisme imparable a qu\u00e8 cal posar fre amb lleis absurdes, amb la maquin\u00e0ria comunicativa, amb acusacions risibles i amenaces de cancel\u00b7laci\u00f3.<\/p>\n\n\n\n

Perqu\u00e8 el feminisme no nom\u00e9s \u00e9s un relat. \u00c9s l’\u00fanica esperan\u00e7a en aquest m\u00f3n fal\u00b7la\u00e7.<\/p>\n","protected":false},"excerpt":{"rendered":"

OPINI\u00d3  Al m\u00f3n sobren carretades de productes inservibles, absurds, que no tenen cap utilitat.<\/p>\n","protected":false},"author":56,"featured_media":38849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26636],"tags":[],"class_list":["post-70248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinio-apoderament-i-lideratge"],"yoast_head":"\nEl cos hum\u00e0 reactiva un mercat moribund | La Independent<\/title>\n<meta name=\"description\" content=\"Al m\u00f3n sobren carretades de productes inservibles, absurds, que no tenen cap utilitat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laindependent.cat\/en\/el-cos-huma-reactiva-un-mercat-moribund\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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visi\u00f3 de g\u00e8nere","url":"https:\/\/laindependent.cat\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/logo\/image\/","url":"https:\/\/laindependent.cat\/wp-content\/uploads\/2022\/10\/logo-independent.svg","contentUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2022\/10\/logo-independent.svg","width":562,"height":78,"caption":"La Independent"},"image":{"@id":"https:\/\/laindependent.cat\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/person\/3b7f293412cc330781445ffd323ea31f","name":"Juana Gallego","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laindependent.cat\/wp-content\/litespeed\/avatar\/d414dccaf99a2279968c6f483a7b2c94.jpg?ver=1793811580","url":"https:\/\/laindependent.cat\/wp-content\/litespeed\/avatar\/d414dccaf99a2279968c6f483a7b2c94.jpg?ver=1793811580","contentUrl":"https:\/\/laindependent.cat\/wp-content\/litespeed\/avatar\/d414dccaf99a2279968c6f483a7b2c94.jpg?ver=1793811580","caption":"Juana Gallego"},"description":"Juana Gallego Ayala (Arriate, M\u00e1laga) es profesora titular de la Universidad Aut\u00f3noma de Barcelona desde 1989. El 2001 recibi\u00f3 el Primer Premio del Consell Audiovisual de Catalunya por el trabajo que hab\u00eda dirigido con su equipo de investigaci\u00f3n, que se public\u00f3 con el t\u00edtulo de La prensa por dentro (2002). Entre sus publicaciones destacan Periodismo social (2014); De reinas a ciudadanas. Medios de comunicaci\u00f3n \u00bfmotor o r\u00e9mora para la igualdad (2013); Putas de pel\u00edcula. Cien a\u00f1os de prostituci\u00f3n en el cine (2012); Eva devuelve la costilla, (2010); Si te vas te mato. Mujeres que murieron por su libertad, (2009); El sexo de la noticia (2000) o el pionero Mujeres de papel. La prensa femenina en la actualidad (1990). \u201cMany Women, Little Power\u201d en Handbook of Women and Journalism (2013).","sameAs":["https:\/\/juanagallegoayala.com","https:\/\/www.instagram.com\/feminista_disruptiva","https:\/\/x.com\/juana_gallego"],"url":"https:\/\/laindependent.cat\/en\/author\/juana-gallego\/"}]}},"_links":{"self":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts\/70248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/comments?post=70248"}],"version-history":[{"count":0,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts\/70248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/media\/38849"}],"wp:attachment":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/media?parent=70248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/categories?post=70248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/tags?post=70248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}