{"id":68866,"date":"2021-03-24T11:23:07","date_gmt":"2021-03-24T10:23:07","guid":{"rendered":"https:\/\/laindependent.cat\/es-paritaria-la-industria-creativa-al-2021\/"},"modified":"2023-11-01T13:00:38","modified_gmt":"2023-11-01T12:00:38","slug":"es-paritaria-la-industria-creativa-al-2021","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/","title":{"rendered":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021?"},"content":{"rendered":"<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><strong>Per M. Reg\u00e0s \/ J.L.Tremols. M\u00f3n Comunicaci\u00f3\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><strong>Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar.<\/strong><\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Barcelona,\u00a0una de les ciutats m\u00e9s aclamades del m\u00f3n pel disseny,\u00a0aposta per aquestes ind\u00fastries creatives a les que ara se les anomena\u00a0&#8220;ind\u00fastria taronja&#8221;\u00a0pel seu poder transformador d&#8217;idee<\/span><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">s en b\u00e9ns i serveis de car\u00e0cter cultural.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">L\u2019Ajuntament est\u00e0 preparant un nou estudi relacionat amb les dones creatives a la ciutat per\u00f2 mentre no hi ha dades no espot valorar\u00a0que \u00e9s el que est\u00e0 fallant per no haver aconseguit en ple 2021 cap dels ODS de l&#8217;Agenda 2030 de l&#8217;ONU que inclouen la igualtat de la dona.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><img decoding=\"async\" class=\"size-full wp-image-37334 lazyload\" style=\"--smush-placeholder-width: 238px; --smush-placeholder-aspect-ratio: 238\/190;display: block; margin-left: auto; margin-right: auto;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01aa1.png\" alt=\"alt\" width=\"238\" height=\"190\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">A l&#8217;Estat espanyol nom\u00e9s el 19,4% dels departaments creatius a les ag\u00e8ncies de publicitat s\u00f3n dones amb un sou mitj\u00e0 d\u2019un 18% menys que els professionals masculins (un 15% menys en lloc directius, que ocupen un 1% de les dones).\u00a0\u00a0La pres\u00e8ncia de la dona en el sector dels videojocs \u00e9s del 16%.\u00a0Aquestes s\u00f3n nom\u00e9s les dades de dues de les disciplines del talent creatiu de iniciatives que promouen la igualtat de g\u00e8nere com <a href=\"http:\/\/www.masmujerescreativas.com\/\" target=\"_blank\" rel=\"noopener\">Mas Mujeres Creativas<\/a><a href=\"http:\/\/www.masmujerescreativas.com\/\">\u00a0<\/a>(en l\u2019\u00e0mbit de la creativitat publicit\u00e0ria) i<strong>\u00a0<\/strong><a href=\"https:\/\/womeningameses.com\/\" target=\"_blank\" rel=\"noopener\">Women\u00a0in\u00a0Games\u00a0Espanya\u00a0<\/a>(en el dels videojocs) busquen canviar gr\u00e0cies al seu treball a favor de la visibilitat i igualtat d\u2019oportunitats del talent femen\u00ed.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Pel que fa al terme &#8220;ind\u00fastries creatives&#8221;, es va utilitzar per primera vegada l\u2019any 1998 per crear consci\u00e8ncia sobre les contribucions i els problemes que existien en aquesta ind\u00fastria sovint desconeguda pel gran p\u00fablic on s\u2019inclouen \u00e0rees tant diverses com el disseny, la moda, la publicitat, el m\u00e0rqueting, la producci\u00f3 audiovisual o la industria del videojoc entre altres i que en el seu conjunt ocupen una posici\u00f3 significativa dins de l\u2019economia generant riquesa per\u00f2, m\u00e9s important encara, ocupaci\u00f3. Per\u00f2 \u00e9s parit\u00e0ria aquesta industria taronja?.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><strong>Cal descobrir les discriminacions<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">El passat 8 de mar\u00e7 va n\u00e9ixer la campanya\u00a0col\u00b7laborativa\u00a0<a href=\"https:\/\/www.instagram.com\/_amitambien\/\" target=\"_blank\" rel=\"noopener\">#Am\u00edtambi\u00e9n<\/a><strong>\u00a0<\/strong>amb la convicci\u00f3\u00a0d\u2019accelerar el progr\u00e9s cap a un m\u00f3n m\u00e9s igualitari de la industria. En ella es d\u00f3na poder a les dones per explicar injust\u00edcies viscudes no nom\u00e9s a nivell professional sin\u00f3 tamb\u00e9 social.\u00a0Cada vegada que alg\u00fa comparteix alguna de les seves publicacions contribueix a conscienciar per\u00f2, d&#8217;altra banda, tenir m\u00e9s\u00a0followers\u00a0significa que moltes dones ens sentim identificades amb les situacions que es reflecteixen i ens indica que com a societat ens queda un llarg cam\u00ed a\u00a0<span style=\"font-family: 'trebuchet ms', geneva; font-size: 13.3333px; text-align: left;\">rec\u00f3rrer.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-37335\" style=\"font-size: 10pt; text-align: center;\" src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01aa2.jpg\" alt=\"alt\" width=\"300\" height=\"243\" \/><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Conv\u00e9 ressaltar que aquest \u00e9s un projecte molt viu que prendr\u00e0 altres formes que sortiran del m\u00f3n virtual per esdevenir alguna cosa f\u00edsica, com diuen les seves autores que per cert, s&#8217;han sentit molt recolzades tant pels seus companys de feina i de professi\u00f3, com per la seva ag\u00e8ncia, per\u00f2 alhora s&#8217;han sorpr\u00e8s per totes les vegades que han rebut experi\u00e8ncies que parlen de relacions sexuals for\u00e7ades, \u201cSeguirem treballant per aconseguir la difusi\u00f3 de tots els\u00a0 casos i conscienciar a la societat de la realitat que les dones vivim di\u00e0riament\u201d, expliquen.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Darrere d&#8217;aquesta campanya hi ha\u00a0<strong>Anna Soler<\/strong>,\u00a0<strong>Laura\u00a0Cun\u00ed<\/strong>,\u00a0<strong>Anna de Mas<\/strong>\u00a0i<strong>\u00a0Silvia Lahoz<\/strong>, quatre dones creatives i companyes de feina a l&#8217;ag\u00e8ncia<strong>\u00a0<\/strong>Proximity\u00a0Barcelona.\u00a0Dies previs al 8M veient que la situaci\u00f3 actual no podia moure la for\u00e7a col\u00b7lectiva als carrers,\u00a0aquestes companyes que juntament amb el seu equip creatiu van crear l\u2019any\u00a02016\u00a0la\u00a0multi\u00a0premiada campanya\u00a0&#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=V-siux-rWQM\" target=\"_blank\" rel=\"noopener\">La mu\u00f1eca que eligi\u00f3 conducir<\/a>&#8221;\u00a0que\u00a0reflexionava sobre els estereotips de g\u00e8nere en les joguines,\u00a0van decidir obrir aquest perfil a Instagram buscant l&#8217;empatia entre les dones reflectint\u00a0fets\u00a0que\u00a0totes les dones hem viscut i que al mateix temps serv\u00eds de den\u00fancia i don\u00e9s visibilitat a totes aquestes situacions que moltes vegades\u00a0la societat passa per alt.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><strong>El m\u00f3n del videojoc q\u00fcestiona els rols<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Una altra acci\u00f3 que ens permet fer-nos un mapa mental dels reptes i barreres que afronten les dones\u00a0en el m\u00f3n professional, en aquest cas dins del sector dels videojocs, \u00e9s\u00a0&#8220;<a href=\"https:\/\/www.youtube.com\/results?search_query=nerfeadas\" target=\"_blank\" rel=\"noopener\">Nerfeadas<\/a>&#8220;,\u00a0una s\u00e8rie documental creada l\u2019any passat per\u00a0<strong>Marina Amores<\/strong>\u00a0amb gui\u00f3 de\u00a0<strong>Marta\u00a0Trivi<\/strong>\u00a0que aborda les barreres de g\u00e8nere en aquesta ind\u00fastria i den\u00fancia la desigualtat, assetjament i desavantatges que pateixen les professionals d&#8217;aquest sector.\u00a0La s\u00e8rie compta amb deu cap\u00edtols a\u00a0Youtube\u00a0i est\u00e0 basada en testimonis reals.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><img decoding=\"async\" class=\"alignright size-full wp-image-37336 lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/196;float: right;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01aa3.jpg\" alt=\"alt\" width=\"350\" height=\"196\" data-srcset=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01aa3.jpg 350w, https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01aa3-300x168.jpg 300w\" data-sizes=\"(max-width: 350px) 100vw, 350px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Tot i que els 8M mantinguin el pols de les protestes, mostrar al m\u00f3n com moure-les amb\u00a0campanyes com \u201c#Am\u00edtambi\u00e9n\u201d\u00a0i &#8220;Nerfeadas&#8221;, s\u00f3n\u00a0un clar exemple que transformar la realitat \u00e9s a les nostres mans i que el canvi pot comen\u00e7ar denunciant per conv\u00e8ncer\u00a0a la societat, comen\u00e7ant des del sector creatiu,\u00a0de la import\u00e0ncia de tenir una equitat real ja que el talent no t\u00e9 g\u00e8nere. I amb aquesta intervenci\u00f3 ho corroboren les companyes de Proximity Barcelona.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">&#8220;Ens trobem en un moment de la hist\u00f2ria crucial en qu\u00e8 el sistema tradicional s&#8217;est\u00e0 q\u00fcestionant i requereix precisament que aquesta ind\u00fastria reconeguda per ser agent de canvi de la societat sigui la primera a fomentar una imatge equilibrada en tots els seus departaments i parit\u00e0ria respecte a salaris i visibilitat ja que algunes dades i postures de la societat amb el pas dels anys, segueixen resultant alarmant<em>s<\/em>&#8220;, comenten.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Si es mira enrere unes d\u00e8cades, es pot veure\u00a0un gran canvi en el paper de la dona en la ind\u00fastria creativa.\u00a0Diversos reptes iniciats en el seu dia\u00a0per associacions com\u00a0<a href=\"http:\/\/www.masmujerescreativas.com\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s Mujeres Creativas<\/a>\u00a0en la creativitat publicit\u00e0ria o\u00a0<a href=\"https:\/\/womeningameses.com\/\" target=\"_blank\" rel=\"noopener\">Women\u00a0in\u00a0Games\u00a0<\/a>en la ind\u00fastria del videojoc han estat clau\u00a0per la seva lluita per un sector m\u00e9s igualitari,\u00a0per obrir pas a\u00a0que les dones creatives tinguin m\u00e9s visibilitat\u00a0donant-los\u00a0for\u00e7a, espai i veu, a m\u00e9s de motivar a les seg\u00fcents generacions a que no tinguin por a demostrar la seva v\u00e0lua.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Tot i que les primeres, han aconseguit m\u00e9s visibilitat i referents femenins en posicions directives de les ag\u00e8ncies i que el sector publicitari amb organismes professionals com el <a href=\"https:\/\/www.clubdecreativos.com\/\" target=\"_blank\" rel=\"noopener\">Club de Creativos<\/a>, conegut com a CdeC per tal de no ser excloent (malgrat el seu nom), ha realitzat un esfor\u00e7 important per donar veu al talent femen\u00ed. Les dones del sector, fervents defensores de que el talent no t\u00e9 g\u00e8nere, i creient que encara no s&#8217;ha arribat a un equilibri real.<\/span><\/p>\n<p style=\"font-size: 13.3333px; text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">Falta molt per a fer, com vetllar per les creatives d\u2019aquesta ind\u00fastria i trencar definitivament la bretxa de g\u00e8nere, cosa que va m\u00e9s enll\u00e0 de donar visibilitat a referents i\u00a0 cal sacsejar les consci\u00e8ncies m\u00e9s enll\u00e0 del sector davant d\u2019una situaci\u00f3 laboral que ens sembla injusta.<\/span><\/p>\n<p style=\"font-size: 13.3333px; text-align: left;\"><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\">En conclusi\u00f3, cal insistir que,\u00a0fins que aquest sector\u00a0que, cal recordar, \u00e9s\u00a0agent transformador de canvis en la societat,\u00a0no aconsegueixi l&#8217;equilibri,\u00a0no es podr\u00e0 pensar que realment la paritat \u00e9s possible en altres camps.(*)<\/span><\/p>\n<p><span style=\"font-size: 10pt; font-family: 'trebuchet ms', geneva;\"><img decoding=\"async\" class=\"alignright size-full wp-image-37337 lazyload\" style=\"--smush-placeholder-width: 205px; --smush-placeholder-aspect-ratio: 205\/325;float: right;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amireia-regas_presenta_pet.png\" alt=\"alt\" width=\"205\" height=\"325\" data-srcset=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amireia-regas_presenta_pet.png 300w, https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amireia-regas_presenta_pet-189x300.png 189w\" data-sizes=\"(max-width: 205px) 100vw, 205px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 8pt;\"><span style=\"text-align: left;\"><strong>(*)Mireia Reg\u00e0s<\/strong>.\u00a0<\/span><span style=\"text-align: left;\">Freelance\u00a0de Comunicaci\u00f3 i Relacions P\u00fabliques especialitzada en entorns creatius i cultura del prop\u00f2sit.\u00a0<\/span>\u00c9s membre del Col\u00b7legi del m\u00e0rqueting i la comunicaci\u00f3 de Catalunya i del Col\u00b7legi de Periodistes de Catalunya. Col\u00b7labora amb <strong>Publicitarios Implicados<\/strong> una associac\u00f3 que realitza campanyes de publicitat disruptives donant veu a les causes que d\u2019una altra forma no tindr\u00eden visibilitat.<\/span><\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Per M. Reg\u00e0s \/ J.L.Tremols. M\u00f3n Comunicaci\u00f3\u00a0 Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar.<\/p>\n","protected":false},"author":66,"featured_media":37333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26697],"tags":[],"class_list":["post-68866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies-comunicacio-tics-publicitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? | La Independent<\/title>\n<meta name=\"description\" content=\"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? | La Independent\" \/>\n<meta property=\"og:description\" content=\"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"La Independent\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T10:23:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-01T12:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amasmujerescreativas_pet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Julia L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/\"},\"author\":{\"name\":\"Julia L\u00f3pez\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/person\\\/7337911b48db95f9b5ce7ce2163ea5e1\"},\"headline\":\"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021?\",\"datePublished\":\"2021-03-24T10:23:07+00:00\",\"dateModified\":\"2023-11-01T12:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/\"},\"wordCount\":1283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/01amasmujerescreativas_pet.png\",\"articleSection\":[\"Ag\u00e8ncies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/\",\"name\":\"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? | La Independent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/01amasmujerescreativas_pet.png\",\"datePublished\":\"2021-03-24T10:23:07+00:00\",\"dateModified\":\"2023-11-01T12:00:38+00:00\",\"description\":\"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#primaryimage\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/01amasmujerescreativas_pet.png\",\"contentUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/01amasmujerescreativas_pet.png\",\"width\":300,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/es-paritaria-la-industria-creativa-al-2021\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media - ICT\",\"item\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/tema\\\/media-ict\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ag\u00e8ncies\",\"item\":\"https:\\\/\\\/laindependent.cat\\\/tema\\\/comunicacio-tics-publicitat\\\/agencies-comunicacio-tics-publicitat\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/\",\"name\":\"La Independent\",\"description\":\"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere\",\"publisher\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#organization\"},\"alternateName\":\"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#organization\",\"name\":\"La Independent\",\"alternateName\":\"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo-independent.svg\",\"contentUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo-independent.svg\",\"width\":562,\"height\":78,\"caption\":\"La Independent\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/person\\\/7337911b48db95f9b5ce7ce2163ea5e1\",\"name\":\"Julia L\u00f3pez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/litespeed\\\/avatar\\\/a56c83371afbba48c3a6dfabd5b9fe24.jpg?ver=1791996222\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/litespeed\\\/avatar\\\/a56c83371afbba48c3a6dfabd5b9fe24.jpg?ver=1791996222\",\"contentUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/litespeed\\\/avatar\\\/a56c83371afbba48c3a6dfabd5b9fe24.jpg?ver=1791996222\",\"caption\":\"Julia L\u00f3pez\"},\"description\":\"Periodista, amb m\u00e9s 40 anys d\u2019experi\u00e8ncia en el m\u00f3n de la comunicaci\u00f3 i com a redactora de mitjans. Co-fundadora i coordinadora de l\u2019Associaci\u00f3 M\u00f3n Comunicaci\u00f3 (AMC).\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/author\\\/julia-lopez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? | La Independent","description":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/","og_locale":"en_US","og_type":"article","og_title":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? | La Independent","og_description":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar","og_url":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/","og_site_name":"La Independent","article_published_time":"2021-03-24T10:23:07+00:00","article_modified_time":"2023-11-01T12:00:38+00:00","og_image":[{"width":300,"height":240,"url":"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amasmujerescreativas_pet.png","type":"image\/png"}],"author":"Julia L\u00f3pez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Julia L\u00f3pez","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#article","isPartOf":{"@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/"},"author":{"name":"Julia L\u00f3pez","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/person\/7337911b48db95f9b5ce7ce2163ea5e1"},"headline":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021?","datePublished":"2021-03-24T10:23:07+00:00","dateModified":"2023-11-01T12:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/"},"wordCount":1283,"commentCount":0,"publisher":{"@id":"https:\/\/laindependent.cat\/en\/#organization"},"image":{"@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amasmujerescreativas_pet.png","articleSection":["Ag\u00e8ncies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/","url":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/","name":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? | La Independent","isPartOf":{"@id":"https:\/\/laindependent.cat\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#primaryimage"},"image":{"@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amasmujerescreativas_pet.png","datePublished":"2021-03-24T10:23:07+00:00","dateModified":"2023-11-01T12:00:38+00:00","description":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021? Una nova perspectiva feminista \u00e9s possible, per\u00f2 cal lluitar per avan\u00e7ar","breadcrumb":{"@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#primaryimage","url":"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amasmujerescreativas_pet.png","contentUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2021\/03\/01amasmujerescreativas_pet.png","width":300,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/laindependent.cat\/en\/es-paritaria-la-industria-creativa-al-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/laindependent.cat\/en\/"},{"@type":"ListItem","position":2,"name":"Media - ICT","item":"https:\/\/laindependent.cat\/en\/tema\/media-ict\/"},{"@type":"ListItem","position":3,"name":"Ag\u00e8ncies","item":"https:\/\/laindependent.cat\/tema\/comunicacio-tics-publicitat\/agencies-comunicacio-tics-publicitat\/"},{"@type":"ListItem","position":4,"name":"\u00c9s parit\u00e0ria la ind\u00fastria creativa al 2021?"}]},{"@type":"WebSite","@id":"https:\/\/laindependent.cat\/en\/#website","url":"https:\/\/laindependent.cat\/en\/","name":"La Independent","description":"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere","publisher":{"@id":"https:\/\/laindependent.cat\/en\/#organization"},"alternateName":"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/laindependent.cat\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/laindependent.cat\/en\/#organization","name":"La Independent","alternateName":"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere","url":"https:\/\/laindependent.cat\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/logo\/image\/","url":"https:\/\/laindependent.cat\/wp-content\/uploads\/2022\/10\/logo-independent.svg","contentUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2022\/10\/logo-independent.svg","width":562,"height":78,"caption":"La Independent"},"image":{"@id":"https:\/\/laindependent.cat\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/person\/7337911b48db95f9b5ce7ce2163ea5e1","name":"Julia L\u00f3pez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laindependent.cat\/wp-content\/litespeed\/avatar\/a56c83371afbba48c3a6dfabd5b9fe24.jpg?ver=1791996222","url":"https:\/\/laindependent.cat\/wp-content\/litespeed\/avatar\/a56c83371afbba48c3a6dfabd5b9fe24.jpg?ver=1791996222","contentUrl":"https:\/\/laindependent.cat\/wp-content\/litespeed\/avatar\/a56c83371afbba48c3a6dfabd5b9fe24.jpg?ver=1791996222","caption":"Julia L\u00f3pez"},"description":"Periodista, amb m\u00e9s 40 anys d\u2019experi\u00e8ncia en el m\u00f3n de la comunicaci\u00f3 i com a redactora de mitjans. Co-fundadora i coordinadora de l\u2019Associaci\u00f3 M\u00f3n Comunicaci\u00f3 (AMC).","url":"https:\/\/laindependent.cat\/en\/author\/julia-lopez\/"}]}},"_links":{"self":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts\/68866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/comments?post=68866"}],"version-history":[{"count":0,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts\/68866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/media\/37333"}],"wp:attachment":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/media?parent=68866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/categories?post=68866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/tags?post=68866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}