{"id":68075,"date":"2020-06-09T12:53:11","date_gmt":"2020-06-09T10:53:11","guid":{"rendered":"https:\/\/laindependent.cat\/la-publicitat-sexista-una-lacerant-violencia-contra-les-dones\/"},"modified":"2023-11-01T18:06:02","modified_gmt":"2023-11-01T17:06:02","slug":"la-publicitat-sexista-una-lacerant-violencia-contra-les-dones","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/la-publicitat-sexista-una-lacerant-violencia-contra-les-dones\/","title":{"rendered":"La publicitat sexista, una lacerant viol\u00e8ncia contra les dones"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\">\u00a0\u00a0<\/span><span style=\"font-size: 10pt;\"> Per Elda Montiel. SemM\u00e9xico<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\"><strong style=\"font-size: 10pt; text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Els mitjans han de contribuir a la difusi\u00f3 dels drets humans.<\/span><\/strong><\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">La publicitat sexista manifesta una de les formes m\u00e9s punyents de la viol\u00e8ncia contra les dones, de manera que \u00e9s primordial que en l&#8217;\u00e0mbit legislatiu actualitzem els preceptes jur\u00eddics per poder minorar el deute hist\u00f2ric que tenim amb les dones del nostre pa\u00eds, va considerar el diputat <strong>Gustavo Callejas Romero<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">L&#8217;integrant de la LXIV Legislatura de la C\u00e1mara de Diputados del H. Congr\u00e9so de la Uni\u00f3n integrant del Grup Parlamentari de Morena, va proposar una iniciativa amb projecte de decret per afegir el cap\u00edtol IV bis, aix\u00ed com els articles 18 bis i 19 bis a la Ley General de Acceso de les Mujeres a una Vida Libre de Viol\u00e9ncia.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">En la proposta, l&#8217;Article 18 Bis defineix la viol\u00e8ncia publicit\u00e0ria en contra de les dones, en mitjans de comunicaci\u00f3, com a actes i omissions que transmetin imatges, cartells, anuncis i di\u00e0legs sexistes que promoguin la discriminaci\u00f3, rols de g\u00e8nere i estereotips de submissi\u00f3, aix\u00ed com patrons de comportament i actituds que justifiquin un tracte desigual i &#8220;cosifiquin&#8221; al sector femen\u00ed.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">S&#8217;ent\u00e9n com a &#8220;cosificaci\u00f3&#8221; del g\u00e8nere femen\u00ed fer \u00fas de la imatge de les dones com a subjectes sexualitzats i per a fins que no les dignifiquin com a \u00e9ssers humans.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">En l&#8217;exposici\u00f3 de motius assenyala que la viol\u00e8ncia contra les dones a M\u00e8xic \u00e9s un problema reconegut de l&#8217;\u00e0mbit de salut p\u00fablica, per\u00f2 tamb\u00e9 cultural i els mitjans de comunicaci\u00f3 s&#8217;han convertit en una eina vital per difondre informaci\u00f3, i s&#8217;han d&#8217;utilitzar a favor dels drets de les dones.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Un dels grans reptes de l&#8217;Estat \u00e9s mitigar aquesta viol\u00e8ncia i utilitzar les eines a l&#8217;abast. Seria un gran encert, ja que si b\u00e9 \u00e9s cert que M\u00e8xic ha iniciat un proc\u00e9s de conscienciaci\u00f3 de la desigualtat entre dones i homes exposada pels mitjans de comunicaci\u00f3, encara \u00e9s insuficient.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">En l&#8217;exposici\u00f3 de motius, el legislador morenista va recordar que la Llei federal de telecomunicacions i Radiodifusi\u00f3, en el seu article 223, fracci\u00f3 VII, estableix que s&#8217;haur\u00e0 de propiciar la igualtat entre homes i dones en la programaci\u00f3 que es difongui a trav\u00e9s de radiodifusi\u00f3 o televisi\u00f3 i \u00e0udio restringits, en el marc de la llibertat d&#8217;expressi\u00f3 i recepci\u00f3 d&#8217;idees i informaci\u00f3.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Aix\u00ed com la Llei General de Comunicaci\u00f3 Social en el seu article 21, estableix:<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">&#8220;No es podran difondre campanyes de comunicaci\u00f3 social, amb continguts que incloguin missatges discriminatoris, sexistes o contraris als valors, principis i drets constitucionals&#8221;.<\/span><\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">No obstant aix\u00f2, les difusions de rols socials de la publicitat poden contribuir o b\u00e9 mantenir estereotips i biaixos sexistes fent-los resistents a el canvi. Aix\u00ed com trencar estereotips o biaixos, com s\u00f3n els cartells publicitaris, programes de televisi\u00f3, di\u00e0legs sexistes en programes de r\u00e0dio i en anuncis s&#8217;han convertit en canals que sustenten la viol\u00e8ncia contra les dones.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Va argumentar que, a partir de la Cuarta Confer\u00e9ncia Mundial de la Mujer, celebrada a Beijing el 1995, va sorgir un moviment que va evidenciar com a problema la imatge estereotipada de la dona en mitjans de comunicaci\u00f3 que difonen imatges que perpetuen la viol\u00e8ncia contra les dones.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Va citar exemples internacionals com Espanya, que va modificar el 2004 la Ley General de Publicidad, on es va establir com a il\u00b7l\u00edcita tota comunicaci\u00f3 comercial que consideri a les dones com a objectes sexuals.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Mentre que a Xile la Llei general de publicitat; 22 \/ 1999 prohibeix l&#8217;\u00fas d&#8217;imatges que estereotipin dones i homes. No obstant aix\u00f2, el Servei Nacional del Consumidor d&#8217;aquest pa\u00eds va declarar que encara falta avan\u00e7ar en el tema.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Despr\u00e9s a M\u00e8xic es van establir directrius en la Ley General de Acceso de las Mujeres a una Vida Libre de Viol\u00e9ncia per visibilitzar aquest tipus de viol\u00e8ncia, per\u00f2, no es va aconseguir mitigar la viol\u00e8ncia contra les dones en els mitjans de comunicaci\u00f3.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Tamb\u00e9 va esmentar que l&#8217;ONU assenyala que en els \u00faltims 30 anys les dones han incrementat la pres\u00e8ncia femenina en els mitjans de comunicaci\u00f3, per\u00f2, aix\u00f2 no ha significat un canvi fonamental en el contingut i enfocament de la informaci\u00f3 que es transmet, la qual cosa no ha impedit que les dones hagin optat per t\u00e0ctiques alternatives per participar de manera activa dins i des dels mitjans de comunicaci\u00f3.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Entre elles, destaca la creaci\u00f3 de mitjans de comunicaci\u00f3 alternatius de dones, on les noves tecnologies d&#8217;informaci\u00f3 juguen un paper rellevant.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Els espais generats per aquests mitjans alternatius, moltes vegades establerts com xarxes nacionals o internacionals, han perm\u00e8s visibilitzar la realitat de les dones i evidenciar les seves necessitats.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">La proposta va ser introduida de manera directa, per al seu tr\u00e0mit corresponent, a la Comisi\u00f3n de Igualdad de G\u00e9nero de la C\u00e1mara de Diputados.<\/span><\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0\u00a0 Per Elda Montiel. SemM\u00e9xico Els mitjans han de contribuir a la difusi\u00f3 dels drets humans.<\/p>\n","protected":false},"author":50,"featured_media":36554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26695],"tags":[],"class_list":["post-68075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicitat sexista, una lacerant viol\u00e8ncia contra les dones | La Independent<\/title>\n<meta name=\"description\" content=\"La publicitat sexista manifesta una de les formes m\u00e9s punyents de la viol\u00e8ncia contra les dones, de manera que \u00e9s primordial que en l&#039;\u00e0mbit legislatiu actualitzem els preceptes jur\u00eddics per poder minorar el deute hist\u00f2rica que tenim amb les dones del nostre 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