{"id":63942,"date":"2016-10-27T16:57:23","date_gmt":"2016-10-27T14:57:23","guid":{"rendered":"https:\/\/laindependent.cat\/barcelona-cristina-gallach-premi-portaveu-de-la-viii-edicio-dels-premis-gabinets-de-comunicacio-del-cpc-la-independent-noticies-genere\/"},"modified":"2016-10-27T16:57:23","modified_gmt":"2016-10-27T14:57:23","slug":"barcelona-cristina-gallach-premi-portaveu-de-la-viii-edicio-dels-premis-gabinets-de-comunicacio-del-cpc-la-independent-noticies-genere","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/barcelona-cristina-gallach-premi-portaveu-de-la-viii-edicio-dels-premis-gabinets-de-comunicacio-del-cpc-la-independent-noticies-genere\/","title":{"rendered":"Barcelona: Cristina Gallach, premi portaveu de la VIII edici\u00f3 dels Premis Gabinets de Comunicaci\u00f3 del CPC \/ La Independent \/ Not\u00edcies g\u00e8nere"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"font-family: 'trebuchet ms',geneva; font-size: 10pt;\">El premi al Millor Portaveu (2015) s\u2019ha atorgat per votaci\u00f3 i voluntat dels col\u00b7legiats\/des a Cristina Gallach, responsable de comunicaci\u00f3 de l\u2019ONU<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\"><\/span><\/p>\n<p><!--more--><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\">El jurat del Grup de Treball del Col\u00b7legi de Periodistes de Catalunya (CPC) ha anunciat les i els guanyadors de la VIII edici\u00f3 dels Premis Gabinets de Comunicaci\u00f3 que s\u2019atorguen amb una periodicitat anual. A la present edici\u00f3 s\u2019han presentat i complert amb els requisits un total de nou candidatures.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\">Pel que fa Millor Pla de Comunicaci\u00f3, el jurat ha decidit atorgar-lo a la Universitat Rovira i Virgili que, sota el t\u00edtol \u201cConstituir una comunitat comunicativa\u201d, van presentar els col\u00b7legiats\/des <strong>Montserrat Carta\u00f1\u00e0<\/strong>,\u00a0<strong> Cristina Mallo<\/strong>,\u00a0 <strong>Javier Polinario<\/strong>, <strong>Berta Ramos<\/strong> i <strong>Ignasi Soler<\/strong>. \u00a0El jurat ha valorat l\u2019excel\u00b7lent tasca de coher\u00e8ncia, creativitat, i transversalitat realitzat, aix\u00ed com la globalitat i complexitat del Pla, que aprofita la feina de coordinaci\u00f3 del gabinet de premsa i comunicaci\u00f3 per canalitzar tot el potencial de les tecnologies digitals i les xarxes socials i posar-les al servei de la instituci\u00f3 i la societat. Tamb\u00e9 ha valorat la creaci\u00f3 descentralitzada de continguts, protocols i procediments que aporta el Pla, que s\u00f3n una mostra de coher\u00e8ncia en la comunicaci\u00f3 de tota la Universitat, i n\u2019incrementen la seva reputaci\u00f3.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\">La Millor Estrat\u00e8gia de Comunicaci\u00f3 Interna ha estat per a la Diputaci\u00f3 de Barcelona i el seu pla \u201cGuanyem salut\u201d\u00a0 presentat per la col\u00b7legiada <strong>Ethel Paricio<\/strong>. El jurat del premi ha valorat la proposta de l\u2019estrat\u00e8gia, els resultats assolits, la implicaci\u00f3 tant de diferents \u00e0rees, que han treballat de manera transversal, com de les persones, que s\u2019han fet seus els objectius per modificar h\u00e0bits i aconseguir viure d\u2019una manera m\u00e9s saludable. S\u2019ha valorat de manera especial les accions que s\u2019han dut a terme per aconseguir la participaci\u00f3 directa, aprofitant els recursos interns i ajustant al m\u00e0xim el pressupost.\u00a0 La definici\u00f3 d\u2019uns missatges molt concrets ha facilitat centrar\u00a0 l\u2019inter\u00e9s de la campanya, aconseguint una bona difusi\u00f3 i un ampli coneixement, tant en les accions proposades com\u00a0 en l\u2019aparici\u00f3 en alguns dels elements de difusi\u00f3 de la campanya.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\">Finalment tamb\u00e9 s\u2019ha fet anunciat el premi al Millor Portaveu (2015) que s\u2019ha atorgat per votaci\u00f3 i voluntat dels col\u00b7legiats\/des a <strong>Cristina Gallach<\/strong>, responsable de comunicaci\u00f3 de l\u2019ONU, periodista amb una \u00e0mplia i dilatada\u00a0 experi\u00e8ncia professional, que abasta tots els \u00e0mbits del sector, tant pel que fa a mitjans: premsa, r\u00e0dio, televisi\u00f3, i\u00a0 ag\u00e8ncies, com a gabinets, comunicaci\u00f3 corporativa i periodisme de fonts.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\">La traject\u00f2ria de <strong>Cristina Gallach<\/strong> va iniciar-se a la premsa comarcal, al diari El 9 Nou de Vic, i va continuar a TVE, Catalunya R\u00e0dio, els diaris El Noticiero Universal, l\u2019AVUI, El Peri\u00f3dico, i l\u2019Ag\u00e8ncia EFE, per passar despr\u00e9s a treballar com a assessora de comunicaci\u00f3 i portaveu, primer d\u2019en Javier Solana a la Secretaria General de l\u2019OTAN i a la Uni\u00f3 Europea, i en aquests moments com a Secret\u00e0ria General Adjunta\u00a0 de Comunicaci\u00f3 i Informaci\u00f3 P\u00fablica de les Nacions Unides.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\">L\u2019objectiu d\u2019aquests guardons \u00e9s recon\u00e8ixer i impulsar la tasca dels gabinets de comunicaci\u00f3 i dels professionals que hi treballen, aix\u00ed com fomentar els esfor\u00e7os del sector privat i p\u00fablic per donar acc\u00e9s a una informaci\u00f3 vera\u00e7 i \u00fatil. Els premis es convoquen i s&#8217;atorguen cada any tenint com a refer\u00e8ncia el Manual de Bones Pr\u00e0ctiques elaborat pel grup de treball dels Gabinets de comunicaci\u00f3. Els premis, als que poden optar-hi tots els periodistes col\u00b7legiats i col\u00b7legiades, es lliuraran el pr\u00f2xim 11 de novembre, en el marc del VI Congr\u00e9s dels Periodistes que tindr\u00e0 lloc al Palau Macaya de Barcelona.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El premi al Millor Portaveu (2015) s\u2019ha atorgat per votaci\u00f3 i voluntat dels col\u00b7legiats\/des a Cristina Gallach, responsable de comunicaci\u00f3 de l\u2019ONU \u00a0 \u00a0<\/p>\n","protected":false},"author":92,"featured_media":32653,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26697],"tags":[],"class_list":["post-63942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencies-comunicacio-tics-publicitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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