{"id":62690,"date":"2016-01-14T13:40:55","date_gmt":"2016-01-14T12:40:55","guid":{"rendered":"https:\/\/laindependent.cat\/catalunya-produccions-publicitaries-daquestes-festes-vasos-comunicants-la-independent-noticies-genere\/"},"modified":"2016-01-14T13:40:55","modified_gmt":"2016-01-14T12:40:55","slug":"catalunya-produccions-publicitaries-daquestes-festes-vasos-comunicants-la-independent-noticies-genere","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/catalunya-produccions-publicitaries-daquestes-festes-vasos-comunicants-la-independent-noticies-genere\/","title":{"rendered":"Catalunya: Produccions publicit\u00e0ries d&#8217;aquestes festes. Vasos comunicants \/ La Independent \/ Not\u00edcies g\u00e8nere"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Un rep\u00e0s a les produccions publicit\u00e0ries d&#8217;aquestes festes ens informen d&#8217;un abusiu us de la instrumentalitzaci\u00f3 de les dones com a objectes al servei de les expectatives i d&#8217;un desig que suposen mascul\u00ed. Imatges de dones simplement emmirallades en convocar la mirada de l&#8217;altre \/ mascle, ja sigui un pat\u00e8tic latin lover que les rapta en una festa, uns altres que les palpegen dins d&#8217;una sala d&#8217;oci, o una ninfa desmaiada reclamant que alg\u00fa respongui als seus gemecs falsament autoer\u00f2tics.<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"><\/span><\/strong><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Personatges constrets nom\u00e9s a la seva funci\u00f3 d&#8217;exhibici\u00f3 davant dels altres i clarament posicionats per dinamitar qualsevol altre opci\u00f3 que pugui apar\u00e8ixer. Personatges de fantasia per a una libido patriarcal que despr\u00e8n menyspreu cap a qualsevol presumpci\u00f3 d&#8217;exercici de llibertat femenina mitjan\u00e7ant la subjecci\u00f3 a un models est\u00e8tics que acompanyen unes actituds que cerquen nom\u00e9s l&#8217;aprovaci\u00f3 dels personatges masculins. Models est\u00e8tics i tamb\u00e9 narratius que poblen uns imaginaris que ja \u00e9s hora que comencem a considerar com a contraprogramadors reiterats de totes les lleis d&#8217;igualtat i plans que s&#8217;han aprovat i que reclamen i es proclamen vetlladores de la no-discriminaci\u00f3 i de la igualtat.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">El silenci i la falta d&#8217;acci\u00f3 per part de les comissions d&#8217;\u00e8tica de les televisions p\u00fabliques que els emeten, TV3 i BTV entre d&#8217;altres, fa pensar en la falta de convicci\u00f3 de les institucions i falta tamb\u00e9 d&#8217;assumpci\u00f3 de responsabilitat en relaci\u00f3 amb la defensa d&#8217;all\u00f2 que diuen promoure i que hauria d&#8217;estar al servei, de manera m\u00e9s conseq\u00fcent i en alerta, amb els imaginaris que ajuden a construir.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Aquesta toler\u00e0ncia t\u00e9 conseq\u00fc\u00e8ncies, despr\u00e9s, en la impunitat amb qu\u00e8 circulen determinades opinions que, de manera abjecta i intolerable, adjectiven pejorativament dones reals que en les seves accions professionals p\u00fabliques divergeixin dels models i est\u00e0ndards d&#8217;aquesta feminitat passiva, tant recreada per la publicitat.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">La desautoritzaci\u00f3 de la opini\u00f3 de les dones diverses, l&#8217;estigmatitzaci\u00f3 de les que no responen als models que els patriarques reclamen per al seu benestar, est\u00e0 en sintonia amb determinades pr\u00e0ctiques que els mitjans de comunicaci\u00f3 no solament no sancionen sin\u00f3 que malauradament promouen amb excessiva generositat.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un rep\u00e0s a les produccions publicit\u00e0ries d&#8217;aquestes festes ens informen d&#8217;un abusiu us de la instrumentalitzaci\u00f3 de les dones com a objectes al servei de les expectatives i d&#8217;un desig que suposen mascul\u00ed. Imatges de dones simplement emmirallades en convocar [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":31685,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26695],"tags":[],"class_list":["post-62690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Catalunya: Produccions publicit\u00e0ries d&#039;aquestes festes. 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