{"id":59932,"date":"2014-03-06T13:39:13","date_gmt":"2014-03-06T12:39:13","guid":{"rendered":"https:\/\/laindependent.cat\/on-eren-les-dones-al-mobile-world-congres\/"},"modified":"2014-03-06T13:39:13","modified_gmt":"2014-03-06T12:39:13","slug":"on-eren-les-dones-al-mobile-world-congres","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/on-eren-les-dones-al-mobile-world-congres\/","title":{"rendered":"On eren les dones al Mobile World Congr\u00e8s?"},"content":{"rendered":"<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: 'trebuchet ms',geneva;\">Aquesta \u00e9s la pregunta que es va fer Anna Mercad\u00e9, com a directora de\u00a0 l\u2019<a href=\"http:\/\/www.donaempresaeconomia.org\/\" target=\"_self\" rel=\"noopener\">Observatori Dona Empresa i Economia<\/a>, quan el passat divendres va presentar el recorregut pensat sobretot per a empres\u00e0ries.<\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Recorregut per diverses botigues de prestigi del Passeig de Gr\u00e0cia, per veure les novetats en aplicacions, realitzades i posades en marxa a la ciutat, durant aquest important esdeveniment sobre els m\u00f2bils que s\u2019ha desenvolupat durant 8 dies a la Fira\u00a0 de Barcelona.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Despr\u00e8s d\u2019agra\u00efr la invitaci\u00f3 de \u201c<a href=\"http:\/\/mobileready.mobileworldcapital.com\/;jsessionid=726ea6c37c86bd4b17f4897f847e\" target=\"_self\" rel=\"noopener\"><strong>Mobile Ready<\/strong><\/a>\u201d a l\u2019Observatori, \u00a0<strong>Mercad\u00e9<\/strong> va comentar que habia observar les poquis\u00edms dones que es veien en aquest important esdeveniment. \u201cNo he vist gaireb\u00e8 dones ni com a visitants de la Fira, ni com a\u00a0 congressistes o expositores\u2026I em pregunto per qu\u00e8 les dones no accedeixen encara als camps de les noves tecnologies en dispositius m\u00f2vils i en Internet\u201d. Per sort, al recorregut\u00a0 pels comer\u00e7os, en el que van participar unes 30 dones i alg\u00fan home, es va poder \u00a0comprobar que al darrera d\u2019algunes de les aplicacions presentades hi havia dones que ja porten molts anys de feina en aquest sector.<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Mobile World Capital Barcelona va presentar \u2018<a href=\"http:\/\/mobileready.mobileworldcapital.com\/;jsessionid=726ea6c37c86bd4b17f4897f847e\" target=\"_self\" rel=\"noopener\"><strong>Mobile Ready<\/strong><\/a>\u2019, com un projecte nou per a donar a con\u00e8ixer les experi\u00e8ncies mobile existents a la ciutat i accelerar la creaci\u00f3 de noves iniciatives de mobilitat. \u2018Mobile Ready\u2019 oferia\u00a0 als visitants\u00a0 un cat\u00e0leg d\u2019activitats, experi\u00e8ncies i propostes per mostrar \u00a0el potencial de la transformaci\u00f3 mobil als comer\u00e7os, \u00a0i com les noves aplicacions \u00a0podem ajudar a millorar molts aspectes el nostre dia a dia com a consumidors i usuaris. Aquesta nova plataforma ha donat acc\u00e9s a continguts m\u00f2bils relacionats amb el turisme, el comer\u00e7 o activitats culturals, i durant tota la semana han mostrat les innovacions\u00a0 a grups organitzats de visitants. Tamb\u00e8 les persones que no podien asistir al recorregut podien descarregar-se l\u2019App per descobrir una ruta plena d\u2019 experi\u00e8ncies m\u00f2bils relacionades amb el turisme, el Comer\u00e7, o la cultura a la ciutat.<\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" alignright size-full wp-image-29389\" style=\"float: right;\" src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2014\/03\/14febrer27mobiles02.jpg\" alt=\"alt\" width=\"300\" height=\"242\" \/><\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><strong>Moltes aplicacions per a comprar millor<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">El grups organitzats per l\u2019Observatori i la Cambra de Comer\u00e7 van participar en una visita guiada a les botigues exclusives de Passeig de Gr\u00e0cia, i en cadascuna d\u2019elles podien assistir i con\u00e8ixer de primera m\u00e0 aplicacions tecnol\u00f2giques d\u2019\u00faltima generaci\u00f3. Entre aquestes botigues destaquen Santa Eulalia, Loewe, Monblanc; Geox, Rabat; Furest i la Casa Batll\u00f2, de Gaudi que va mostrar unes \u201ctabletts\u201d interactives del recorregut per aquesta maqu\u00edssima casa de Gaudi, del Passeig de Gr\u00e0cia. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Entre les innovacions \u00a0presentades cal remarcar les seg\u00fcents: Virtual changing room; Shoppable window; Visual Shopping; Tap &#038; Pay; Visual Catalog; AR Shopping Experience, que tal como s&#8217;ha comentat malgrat el seu nom han estat elaborades per empreses del 22@ al Poble Nou de Barcelona. <span style=\"font-family: 'trebuchet ms', geneva;\">Al final del recorregut <strong>Maria Massagu\u00e9<\/strong>, directora de Wordline va donar una xerrada sobre el tema de les aplicaci\u00f3ns m\u00f2bils, la seva eficacia i el seu futur.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\"><span style=\"font-family: 'trebuchet ms', geneva;\">S<\/span><span style=\"line-height: 115%;\" lang=\"CA\"><span style=\"font-family: 'trebuchet ms', geneva;\">egons ella: \u201ccal separar el gr\u00e0 de la palla, i comprovar que es el que realment ens serveix. Moltes aplicacions d\u2019ara nom\u00e9s son experimentals. Per\u00f2 d\u2019una manera o altra, les dones tenim molt a fer en aquest camp\u201d. \u00a0<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><span style=\"font-family: 'trebuchet ms', geneva; font-size: 10pt;\"><span style=\"line-height: 115%;\" lang=\"CA\"><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-29390 lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/248;display: block; margin-left: auto; margin-right: auto;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2014\/03\/14febrer27mobiles01.jpg\" alt=\"Maria Massagu\u00e9 a l'espai Movistar\" width=\"350\" height=\"248\" data-srcset=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2014\/03\/14febrer27mobiles01.jpg 350w, https:\/\/laindependent.cat\/wp-content\/uploads\/2014\/03\/14febrer27mobiles01-300x213.jpg 300w\" data-sizes=\"(max-width: 350px) 100vw, 350px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/span><\/span><\/span><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms',geneva;\"><span style=\"font-family: 'trebuchet ms',geneva; font-size: 10pt;\"><span style=\"line-height: 115%;\" lang=\"CA\"><span style=\"font-family: trebuchet ms,geneva;\">Tamb\u00e9 cal remarcar, sobre l\u2019absencia o invisibilitat de les dones en aquest important esdeveniment, que ni el web oficial de l\u2019Ajuntament, ni l\u2019espai de les dones de BCN, ni el web de L&#8217;Institut Catal\u00e0 de les Dones han comentat res sobre aquest tema. Nom\u00e8s al Web de la Generalitat es van explicar les novetats aportades al Congr\u00e9s en el camp de les aplicacions socials. <a href=\"%20\u201ces%20t\u00e8%20que%20separar%20el%20gr\u00e0%20de%20la%20palla,%20i%20comprovar%20que%20es%20el%20que%20realment%20ens%20serveix.%20Moltes%20aplicacions%20d\u2019ara%20nom\u00e9s%20son%20experimentals.%20Per\u00f2%20d\u2019una%20manera%20u%20altra,%20les%20dones%20tenim%20molt%20a%20fer%20en%20aquest%20camp\u201d.%20%20Tamb\u00e9%20cal%20remarcar%20que%20sobre%20este%20tema%20sobre%20l\u2019absencia%20o%20invisibilitat%20de%20les%20dones%20en%20aquest%20important%20esvdeveniment,%20ni%20la%20web%20oficial%20de%20l\u2019Ajuntament,%20l\u2019espai%20de%20les%20doens%20de%20BCN,%20ni%20la%20web%20de%20L?Institut%20catal\u00e0%20de%20les%20dones%20van%20remarcar%20res%20sobre%20aquest%20tema.%20Nom\u00e8s%20van%20explicar%20les%20novetats%20aportades%20al%20Congr\u00e9s%20en%20en%20camp%20de%20les%20aplicacions%20socials.%20Veure%20Nota\" target=\"_blank\" rel=\"noopener\">Veure Nota<\/a><\/span>.<\/span>\u00a0 <br \/><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Aquesta \u00e9s la pregunta que es va fer Anna Mercad\u00e9, com a directora de\u00a0 l\u2019Observatori Dona Empresa i Economia, quan el passat divendres va presentar el recorregut pensat sobretot per a empres\u00e0ries.<\/p>\n","protected":false},"author":66,"featured_media":29388,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26575],"tags":[],"class_list":["post-59932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresarial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On eren les dones al Mobile World Congr\u00e8s? 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