{"id":58761,"date":"2013-05-07T23:54:20","date_gmt":"2013-05-07T21:54:20","guid":{"rendered":"https:\/\/laindependent.cat\/publicitat-no-sexista-gairebe-una-utopia\/"},"modified":"2013-05-07T23:54:20","modified_gmt":"2013-05-07T21:54:20","slug":"publicitat-no-sexista-gairebe-una-utopia","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/publicitat-no-sexista-gairebe-una-utopia\/","title":{"rendered":"Publicitat no sexista? Gaireb\u00e9 una utopia"},"content":{"rendered":"<p>\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><span style=\"font-family: 'trebuchet ms', geneva;\">\u00a0<\/span><\/span><span style=\"font-family: 'trebuchet ms', geneva;\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><strong>OPINI\u00d3<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Drac M\u00e0gic em va convidar a participar a l\u2019acte de lliurament dels premis<\/span><span style=\"font-family: 'trebuchet ms', geneva;\">\u00a0<\/span><span style=\"font-family: 'trebuchet ms', geneva;\"> \u201c(Re)imagina\u2019t\u201d d\u2019espots publicitaris no sexistes realitzats per grups de joves de diferents centres. (*)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Em demanaren que parl\u00e9s sobre el tractament de la imatge de dones i d\u2019homes als mitjans. M\u2019encantaria tenir un discurs ben triomfalista i poder dir que les coses han canviat. Per\u00f2 no puc perqu\u00e8 no \u00e9s cert. <\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\">\u00a0<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><img decoding=\"async\" class=\"size-full wp-image-28697 lazyload\" style=\"--smush-placeholder-width: 211px; --smush-placeholder-aspect-ratio: 211\/162;vertical-align: middle; display: block; margin-left: auto; margin-right: auto;\" data-src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/05\/13maig_reimaginat01.jpg\" height=\"162\" width=\"211\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Els anuncis o les not\u00edcies del segle XXI tenen una est\u00e8tica molt diferent de les dels anys cinquanta, per\u00f2 mantenen una narrativa molt tradicional. \u00c9s m\u00e9s, alguns anuncis s\u00f3n ara francament m\u00e9s sexistes que no pas els dels anys setanta o vuitanta; s\u00f3n els que anuncien joguines de nenes (sempre ben roses i amb musiquetes enganxoses) o joguines per a nens (m\u00e9s acolorides i amb m\u00fasiques canyeres). Alg\u00fa s\u2019imagina per qu\u00e8 un pal de fregar i una galleda poden ser un bon regal de Nadal per a una nena? Jo m\u2019estimaria m\u00e9s el joc de construccions o el ninot de pl\u00e0stic aventurer, \u00e9s clar.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Cada mat\u00ed quan obro el diari, cada migdia quan poso el telenot\u00edcies, em sento arrossegada per una emoci\u00f3 negativa: tristesa o enfado maj\u00fascul segons els dies. Nom\u00e9s hi veig homes a qui es demana l\u2019opini\u00f3 com a director general de no s\u00e9 qu\u00e8 o com a emprenedor o com a futbolista o com a membre del consell d\u2019administraci\u00f3 de no s\u00e9 quina empresa&#8230; Perdonin, que no hi ha dones sobradament preparades? tinc ganes de cridar.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">Aix\u00f2 sense comptar l\u2019acci\u00f3 sibil\u00b7lina que les p\u00e0gines porno \u2013tan accessibles ara amb Internet- tenen sobre la conducta sexual dels nostres nois. I ho dic en mascul\u00ed perqu\u00e8 s\u00f3n ells els que hi estan enganxats. Per\u00f2, lamentablement, s\u00f3n elles que en pateixen les conseq\u00fc\u00e8ncies. Amb 13 o 14 anys es troben que els noviets els demanen sexe anal o els exigeixen el parr\u00fas depilat. \u00c9s el que ells han \u201capr\u00e8s\u201d als webs de pornografia.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">I em pregunto: si tot plegat ha canviat tan poc, no deu ser perqu\u00e8 al sistema li interessa que continu\u00ef tal com \u00e9s?<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: 'trebuchet ms', geneva;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-28698\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2013\/05\/13maig_reimaginat02.jpg\" width=\"300\" height=\"189\" \/><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 8pt;\">(*) <strong><a target=\"_self\" href=\"http:\/\/www.gemmalienas.com\/noticias?lang=es\" rel=\"noopener\">Gemma Lienas<\/a><\/strong> va ser la convidada especial del lliurament dels guardons dels premis <strong><a target=\"_blank\" href=\"http:\/\/www.observatoridelesdones.org\/remaginat\/reimaginat.html\" rel=\"noopener\">(Re)imagina\u2019t<\/a><\/strong>, que va organitzar<strong><a target=\"_blank\" href=\"http:\/\/www.observatoridelesdones.org\/default.html\" rel=\"noopener\"> l\u2019Observatori de les Dones <\/a><\/strong>que porta<a target=\"_blank\" href=\"http:\/\/www.dracmagic.cat\/\" rel=\"noopener\"> Drac M\u00e0gic<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0\u00a0 OPINI\u00d3 Drac M\u00e0gic em va convidar a participar a l\u2019acte de lliurament dels premis\u00a0 \u201c(Re)imagina\u2019t\u201d d\u2019espots publicitaris no sexistes realitzats per grups de joves de diferents centres. (*) Em demanaren que parl\u00e9s sobre el tractament de la imatge [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":28696,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26660],"tags":[],"class_list":["post-58761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinio-mitjans-de-comunicacio-tics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicitat no sexista? 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