{"id":58451,"date":"2013-03-07T07:21:09","date_gmt":"2013-03-07T06:21:09","guid":{"rendered":"https:\/\/laindependent.cat\/als-negocis-dirigits-al-segment-lesbic-els-cal-professionalitzar-se\/"},"modified":"2013-03-07T07:21:09","modified_gmt":"2013-03-07T06:21:09","slug":"als-negocis-dirigits-al-segment-lesbic-els-cal-professionalitzar-se","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/als-negocis-dirigits-al-segment-lesbic-els-cal-professionalitzar-se\/","title":{"rendered":"\u201cAls negocis dirigits al segment l\u00e8sbic els cal professionalitzar-se\u201d"},"content":{"rendered":"

Maria Giralt, impulsora de Lesbian Networking, explica la iniciativa
<\/span><\/strong><\/p>\n

<\/span><\/strong><\/p>\n

\u00a0<\/p>\n

Ara fa un any que se celebren a Barcelona trobades peri\u00f2diques destinades a fomentar l’emprenedoria i la col\u00b7laboraci\u00f3 empresarial entre les lesbianes. Aquestes trobades, batejades amb el nom de ‘Lesbian Networking’, es fan cada dos o cada quatre mesos, sempre el diumenge a la tarda, i combinen amb \u00e8xit oci i negoci. <\/span><\/p>\n

\n

<\/p>\n

La primera va tenir lloc el mar\u00e7 del 2012; la m\u00e9s recent, el 17 de febrer del 2013; la propera, que ser\u00e0 la sisena, encara no t\u00e9 data concreta per\u00f2 es far\u00e0 a l’abril o b\u00e9 al maig.<\/span><\/p>\n

Al darrere d’aquesta iniciativa hi ha la Maria Giralt, empres\u00e0ria i emprenedora vinculada al m\u00f3n l\u00e8sbic des de sempre. Quan tenia vint anys va treballar de discj\u00f2quei al m\u00edtic Daniel’s<\/a>, i potser aquella experi\u00e8ncia la va inspirar i va comen\u00e7ar a pensar que calia impulsar les iniciatives empresarials dirigides a lesbianes: “Els negocis muntats per lesbianes funcionen igual de b\u00e9 o de malament que qualsevol altre. En canvi, els negocis dirigits al segment l\u00e8sbic necessiten professionalitzar-se. Aix\u00f2 implica fer estudis de mercat per saber els interessos i les necessitats reals d’aquest segment”. <\/span><\/p>\n

\u00a0<\/p>\n

\"Lesbian.networking\"<\/p>\n

\u00a0<\/p>\n

Olivia Cruises, un cas d’\u00e8xit<\/span><\/strong>
Posa com a exemple un cas d’\u00e8xit: “Olivia Cruises fa vint anys que organitza creuers per a lesbianes i s’omplen amb un any d’antelaci\u00f3. Estem parlant de vaixells amb capacitat per a 4.500 persones”. Aquest any, The L Cruise, una iniciativa d’empres\u00e0ries lesbianes de l’Estat espanyol, entre les quals es troba Giralt, dur\u00e0 a terme dos creuers per a lesbianes, els primers organitzats a Europa. Giralt predica, doncs, amb l’exemple, donat que tamb\u00e9 gestiona des del 2008 la seva pr\u00f2pia l\u00ednia de roba interior per a lesbianes Bollo&Butter<\/a> i \u00e9s la impulsora de bona part de l’oferta de festes nocturnes per a lesbianes a Barcelona.<\/span><\/p>\n

Segons Giralt, Lesbian Networking va sorgir per cobrir una necessitat: “Coneixent la gran capacitat creativa i emprenedora que caracteritza a les lesbianes, hav\u00edem de trobar una f\u00f3rmula per canalitzar aquest potencial. El Lesbian Networking va n\u00e9ixer d’aquesta necessitat. Normalment a les festes coneixes moltes dones, per\u00f2 no saps res de la seva vida professional. Amb aquestes festes obrim la possibilitat d’aportar coneixement entre nosaltres”. De moment, i despr\u00e9s de cinc edicions, hi han passat unes setanta-cinc ponents i m\u00e9s de quatre-centes persones oients entre emprenedores, acompanyants i amics, donat que els homes tamb\u00e9 hi s\u00f3n benvinguts.<\/span><\/p>\n

El funcionament de les trobades \u00e9s senzill i directe, explica la Maria Giralt: “Cadascuna de les dones disposa de tres minuts per exposar el seu projecte, idea o empresa. La resta escolta atentament. Normalment limitem cada trobada a unes quinze ponents, perqu\u00e8 despr\u00e8s l’acte segueix amb festa i m\u00fasica en directe. \u00c9s en aquest moment quan es produeixen els intercanvis de contactes entre les dones que s’han mostrat interessades en algunes de les exposicions”.<\/span><\/p>\n

Per a Giralt, el secret rau en con\u00e8ixer les necessitats i els interessos reals del col\u00b7lectiu de lesbianes: “Els negocis funcionen si proporcionen un benefici per a la comunitat l\u00e8sbica. Com a consumidora, jo no comprar\u00e9 un producte determinat nom\u00e9s pel fet de ser lesbiana si aquest producte no em d\u00f3na la prestaci\u00f3 que necessito. I aix\u00f2 ho oblidem sovint, i per aix\u00f2 no funcionen alguns negocis. Per\u00f2 aix\u00f2 no significa que no puguin anar b\u00e9. \u00c9s en aquest sentit que estem treballant. Hi ha mercat, nom\u00e9s cal saber com arribar-hi”.<\/span>
<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Maria Giralt, impulsora de Lesbian Networking, explica la iniciativa \u00a0 Ara fa un any que se celebren a Barcelona trobades peri\u00f2diques destinades a fomentar l’emprenedoria i la col\u00b7laboraci\u00f3 empresarial entre les lesbianes. Aquestes trobades, batejades amb el nom de ‘Lesbian […]<\/p>\n","protected":false},"author":93,"featured_media":28446,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26575],"tags":[],"class_list":["post-58451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresarial"],"yoast_head":"\n\u201cAls negocis dirigits al segment l\u00e8sbic els cal professionalitzar-se\u201d | La Independent<\/title>\n<meta name=\"description\" content=\"Trobades peri\u00f2diques destinades a fomentar l\u2019emprenedoria i la col\u00b7laboraci\u00f3 empresarial entre les lesbianes a Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laindependent.cat\/en\/als-negocis-dirigits-al-segment-lesbic-els-cal-professionalitzar-se\/\" \/>\n<meta property=\"og:locale\" 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