{"id":58095,"date":"2013-01-16T18:26:53","date_gmt":"2013-01-16T17:26:53","guid":{"rendered":"https:\/\/laindependent.cat\/quan-comprar-barat-surt-car\/"},"modified":"2013-01-16T18:26:53","modified_gmt":"2013-01-16T17:26:53","slug":"quan-comprar-barat-surt-car","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/quan-comprar-barat-surt-car\/","title":{"rendered":"Quan comprar barat surt car"},"content":{"rendered":"

<\/p>\n

Tres, dos, un, zero. Les rebaixes ja s\u00f3n aqu\u00ed. Ofertes, descomptes, % d’estalvi… ocupen aparadors de botigues i centres comercials. \u00c9s el moment de comprar i comprar barat. Per\u00f2, \u00bf\u00e9s realment tan barat all\u00f2 que comprem? Qu\u00e8 s’amaga darrere de peces de vestir i aparells electr\u00f2nics? Qui guanya i qui perd amb la nostra compra? Sovint el que sembla barat pot resultar molt car.<\/span><\/p>\n

<\/p>\n

Mango, Zara, H&M, Bershka, Pull&Bear, Stradivarius, Gap, Oysho… ens diuen oferir, i m\u00e9s en per\u00edode de rebaixes, preus baixos. El que no ens diuen, i s’oculta rere una etiqueta made in China, Bangladesh, Marroc…, \u00e9s com aconsegueixen aquests preus. La deslocalitzaci\u00f3 industrial \u00e9s la resposta: produir pagant el m\u00ednim cost possible per la m\u00e0 d’obra i, conseq\u00fcentment, violant drets humans i laborals. Aix\u00ed ho expliquen i documenten exhaustivament diversos informes de la campanya Roba Neta<\/a>. Unes pr\u00e0ctiques que, per cert, no disten en res d’aquelles grans marques que venen productes una mica m\u00e9s cars o de gamma alta. La l\u00f2gica \u00e9s la mateixa. Darrere el “glamour” o el “luxe” s’amaga la suor dels treballadors mal pagats.<\/span><\/p>\n

L’informe ‘La moda espanyola a T\u00e0nger: treball i superviv\u00e8ncia de les obreres de la confecci\u00f3<\/a>‘ de la campanya Roba Neta de Setem \u00e9s una de les moltes investigacions que posa blanc sobre negre. L’informe analitza quina \u00e9s la situaci\u00f3 de les treballadores en els tallers t\u00e8xtils de T\u00e0nger que proveeixen importants firmes internacionals i descobreix les condicions laborals en aquests centres marroqu\u00eds de confecci\u00f3: jornades de treball de fins a 12 hores di\u00e0ries, sis dies a la setmana, i amb un salari no superior als 200 euros mensuals, i que a vegades pot ser, fins i tot, inferior als 100 euros al mes; arbitrarietat en la contractaci\u00f3 i l’acomiadament; traves a l’organitzaci\u00f3 sindical, etc. Una situaci\u00f3 extrapolable a molts d’altres pa\u00efsos. No en va la major part de les nostres peces de vestir s’elaboren a \u00c0sia, Am\u00e8rica Central, Europa de l’Est o \u00c0frica.<\/span><\/p>\n

Per\u00f2 no nom\u00e9s els treballadors i treballadores dels centres de producci\u00f3 en origen s\u00f3n els que surten perdent, tamb\u00e9 aqu\u00ed les i els empleats en els centres comercials, en els punts de venda, estan sotmesos a unes condicions laborals prec\u00e0ries, flexibles, amb dificultats per organitzar-se sindicalment… I la pressi\u00f3 per aconseguir un cost el m\u00e9s baix possible recau, aix\u00ed mateix, sobre ells. Els responsables de l’atur i la precarietat al Nord no s\u00f3n les treballadores i els treballadors dels pa\u00efsos del Sud sin\u00f3 unes elits econ\u00f2miques i empresarials que busquen fer negoci amb les nostres vides, tant aqu\u00ed com a l’altra punta del planeta.<\/span><\/p>\n

D’aquesta manera, <\/strong>, propietari d’Inditex, i que compta amb marques com Zara, Bershka, Pull&Bear, Stradivarius, Oysho, Massimo Dutti, es va convertir el passat 2012, segons la revista Forbes, en el tercer home m\u00e9s ric del m\u00f3n, tot, o gr\u00e0cies, segons com es miri, a la situaci\u00f3 de crisi econ\u00f2mica.<\/span><\/p>\n

I les mateixes pautes es repeteixen en la producci\u00f3, la distribuci\u00f3 i la venda d’electrodom\u00e8stics, productes inform\u00e0tics i fins i tot menjar. I no nom\u00e9s uns pocs s’aprofiten d’unes condicions laborals prec\u00e0ries o inexistents sin\u00f3 tamb\u00e9 d’unes legislacions mediambientals extremadament febles. Aix\u00ed l’actual sistema de producci\u00f3 de b\u00e9ns de consum es lucra d’explotar recursos naturals finits, emmalaltir a treballadors o comunitats i\/o contaminar all\u00e0 on els ulls de la majoria no hi veuen. Tot, evidentment, a cost zero.<\/span><\/p>\n

Despr\u00e9s ens diuen que podem comprar barat. I les rebaixes s\u00f3n el m\u00e0xim exponent d’aquesta pr\u00e0ctica. Per\u00f2, \u00bf\u00e9s tan barat all\u00f2 que comprem? L’actual model de producci\u00f3 i consum t\u00e9 una s\u00e8rie de costos ocults que acabem sufragant entre tots. L’explotaci\u00f3 laboral, la precarietat, els sous de mis\u00e8ria, els d\u00e8bils o nuls drets sindicals… ja sigui en els pa\u00efsos del Sud o al Nord generen pobresa, desigualtats, fam, desnonaments… i \u00e9s l’Estat qui ha de gestionar aquestes situacions i conflictes amb tot el que implica de cost social i econ\u00f2mic.<\/span><\/p>\n

El mateix passa amb les empreses que contaminen, que exploten sense control ni l\u00edmit els recursos naturals, que generen amb les seves pr\u00e0ctiques canvi clim\u00e0tic i destrucci\u00f3 mediambiental… qui paga per una producci\u00f3 fragmentada, deslocalitzada i quilom\u00e8trica addicta al petroli i generadora de gasos d’efecte hivernacle? Qui paga per comunitats despla\u00e7ades, treballadors malalts i territoris inhabitables? Qui assumeix les conseq\u00fc\u00e8ncies d’un model agr\u00edcola i alimentari que acaba amb l’agrodiversitat, la pagesia i ens fa addictes al menjar escombraries? Nosaltres. A l’empresa, li surt gratis. Es tracta dels costos invisibles d’unes pr\u00e0ctiques abusives, que se suposa ning\u00fa assumeix. La tossuda realitat ens demostra, tot el contrari, que \u00e9s la societat qui paga, i molt.<\/span><\/p>\n

I el m\u00e9s escandal\u00f3s de la q\u00fcesti\u00f3 \u00e9s que per portar a terme aquestes pr\u00e0ctiques, les multinacionals tenen el suport actiu d’aquells que es troben a les institucions i dissenyen les pol\u00edtiques econ\u00f2miques, socials, mediambientals, laborals… al servei dels interessos de les primeres. Com s’ha repetit, reiteradament, al carrer, vivim en una democr\u00e0cia segrestada. I encara que ens diguin, una i altra vegada, que “comprant barat guanyem tots”, la realitat \u00e9s una altra: all\u00f2 barat surt car. I, al final, nosaltres, la majoria, paguem la factura.<\/span><\/p>\n

*Article publicat a P\u00fablico, 09\/01\/2013.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tres, dos, un, zero. Les rebaixes ja s\u00f3n aqu\u00ed. Ofertes, descomptes, % d’estalvi… ocupen aparadors de botigues i centres comercials. \u00c9s el moment de comprar i comprar barat. Per\u00f2, \u00bf\u00e9s realment tan barat all\u00f2 que comprem? Qu\u00e8 s’amaga darrere de […]<\/p>\n","protected":false},"author":72,"featured_media":57893,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26411],"tags":[],"class_list":["post-58095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"\nQuan comprar barat surt car | La Independent<\/title>\n<meta name=\"description\" content=\"Tres, dos, un, zero. Les rebaixes ja s\u00f3n aqu\u00ed. 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