{"id":58015,"date":"2012-12-27T13:04:49","date_gmt":"2012-12-27T12:04:49","guid":{"rendered":"https:\/\/laindependent.cat\/compreu-compreu-maleits\/"},"modified":"2012-12-27T13:04:49","modified_gmt":"2012-12-27T12:04:49","slug":"compreu-compreu-maleits","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/compreu-compreu-maleits\/","title":{"rendered":"Compreu, compreu, male\u00efts"},"content":{"rendered":"

\n

\u00a0<\/p>\n

S\u00f3n festes nadalenques, moment de trobar-nos, menjar, celebrar i, sobretot, comprar. El Nadal \u00e9s, tamb\u00e9, la \u201cfesta\u201d del consum, ja que en cap altre moment de l\u2019any, per benepl\u00e0cit dels mercaders del capital, comprem tant com ara. Comprar per regalar, per vestir, per oblidar o, simplement, comprar per comprar.<\/span><\/p>\n

<\/p>\n

El sistema capitalista necessita de la societat de consum per sobreviure, que alg\u00fa compri massiva i compulsivament all\u00f2 que es produeix i, aix\u00ed, el cercle \u201cvirtu\u00f3s\u201d, o \u201cvici\u00f3s\u201d segons es miri, del capital continu\u00ef en moviment. Qu\u00e8 el que compris sigui \u00fatil o necessari? Poc importa. La q\u00fcesti\u00f3 \u00e9s gastar, quant m\u00e9s millor, perqu\u00e8 uns pocs guanyin. I, aix\u00ed, ens prometen que consumir ens far\u00e0 m\u00e9s feli\u00e7os, per\u00f2 la felicitat mai arriba a cop de talonari.<\/span><\/p>\n

Ens venen el que \u00e9s trivial com a imprescindible, el que \u00e9s f\u00fatil com a indispensable i ens creen necessitats artificials en perman\u00e8ncia. Podrien vost\u00e8s viure sense un tel\u00e8fon m\u00f2bil d\u2019\u00faltima generaci\u00f3 o sense un televisor de plasma? I, sense canviar-se de roba cada temporada? Segurament ja no. La societat de consum aix\u00ed ho ha imposat. A m\u00e9s, poc importa la qualitat d\u2019all\u00f2 que comprem. Ens venen marques, somnis, sensacions\u2026 de la m\u00e0 d\u2019esportistes famosos, estrelles de Hollywood. I per alguns euros comprem fict\u00edciament la fama, el glamour o l\u2019atracci\u00f3 sexual que la publicitat s\u2019encarrega de servir-nos di\u00e0riament en safata.<\/span><\/p>\n

I si em resisteixo a comprar, qu\u00e8 passa? Els productes es fabriquen per morir sempre abans de temps, fer-se malb\u00e9, deixar de funcionar, el que es coneix com obsolesc\u00e8ncia programada, perqu\u00e8 aix\u00ed hagis de adquirir-los de nou. De qu\u00e8 servirien unes mitges sense carreres, unes bombetes que mai es fonguessin o una impressora que no s\u2019avari\u00e9s? Per a nosaltres i el medi ambient, b\u00e9; per les empreses del capital, malament, molt malament. I \u00e9s que la societat de consum est\u00e0 pensada, com magn\u00edficament retratava Cosima Dannoritzer<\/strong> en el seu documental, per \u2018Comprar, llen\u00e7ar, comprar<\/a>\u2018 , el t\u00edtol del seu \u00faltim treball. Aqu\u00ed nom\u00e9s guanya qui ven.<\/span><\/p>\n

Poc importen les milers de tones de residus que genera la cultura del \u201cusar i llen\u00e7ar\u201d. Deixalles tecnol\u00f2gics, roba, aliments\u2026 que desapareixen rere la nostra porta, a les escombraries, o que passen a fer m\u00e9s grans encara les piles de deixalles que s\u2019acumulen als pa\u00efsos del Sud, contaminant aig\u00fces, terra i amena\u00e7ant la salut de les seves comunitats, mentre nosaltres mirem cap a una altra banda. Ens hem acostumat a viure sense tenir en compte que habitem en un planeta finit, i el capitalisme s\u2019ha encarregat molt b\u00e9 d\u2019aix\u00f2.<\/span><\/p>\n

S\u2019associa progr\u00e9s a societat de consum, per\u00f2 haur\u00edem de preguntar progr\u00e9s per a qu\u00e8 i per a qui i a costa de qu\u00e8 i de qui. Si tothom consum\u00eds com un ciutad\u00e0 mitj\u00e0 de l\u2019Estat espanyol farien falta tres planetes terra per a satisfer la nostra voracitat, per\u00f2 nom\u00e9s en tenim un, mentre que en molts pa\u00efsos africans amb prou feines consumeixen el necessari per a sobreviure. Encara que cal recordar que, tamb\u00e9, hi ha un Sud al Nord i un Nord al Sud.<\/span><\/p>\n

Alg\u00fa dir\u00e0: \u201cSi deixem de comprar, l\u2019economia s\u2019estancar\u00e0 i es generar\u00e0 m\u00e9s atur\u201d. La realitat \u00e9s molt diferent de la que ens expliquen. I \u00e9s, precisament, aquest sistema el que fomenta \u2018l\u2019atur, la pobresa i la precarietat, el que deslocalitza la ind\u00fastria i l\u2019agricultura, el que explota la m\u00e0 d\u2019obra, el que contamina l\u2019ecosistema i el que ens ha enfonsat en una crisi econ\u00f2mica, social i clim\u00e0tica d\u2019enormes proporcions. Si volem treballar dignament, tenir cura del nostre planeta, viure amb benestar\u2026 cal una altra economia, social i solid\u00e0ria. Satisfer les nostres necessitats, tenint en compte que habitem en un m\u00f3n ple, saturat, a punt d\u2019explotar. Apostar per l\u2019agricultura ecol\u00f2gica, els serveis p\u00fablics, les cures\u2026 Treballar per a viure i no viure per a treballar. Perqu\u00e8 o canviem, o no sortirem d\u2019aquesta crisi \u201cconsumint\u201d, com ens intenten fer creure, sin\u00f3 \u201cconsumint-nos\u201d.<\/span><\/p>\n

I un m\u00e9s apuntar\u00e0: \u201cHi ha societat de consum perqu\u00e8 la gent vol consumir\u201d. Per\u00f2, m\u00e9s enll\u00e0 de la nostra responsabilitat individual, ning\u00fa, que jo s\u00e0piga, ha escollit aquesta societat on ens ha tocat viure, o almenys a mi no m\u2019han preguntat. \u00c9s aix\u00ed com ens han educat en la societat del \u201cquant m\u00e9s millor\u201d. I no nom\u00e9s ens han inculcat valors i pr\u00e0ctiques d\u2019un sistema que avantposa interessos particulars a necessitats col\u00b7lectives, com l\u2019individualisme, la compet\u00e8ncia, sin\u00f3 que ens imposen, des de molt petits, un determinat rol en funci\u00f3 del nostre g\u00e8nere, en la reproducci\u00f3 no nom\u00e9s d\u2019una estructura capitalista sin\u00f3, tamb\u00e9, patriarcal.<\/span><\/p>\n

Volen que comprem fins a morir, com en la pel\u00b7l\u00edcula \u2018Danseu, danseu, male\u00efts\u2019 (1969) de Sideny Pollack<\/strong>, on els participants a un concurs de ball dansaven sense parar fins a l\u2019extenuaci\u00f3 per al benepl\u00e0cit d\u2019uns pocs adinerats. Com deia el presentador de la competici\u00f3 davant els \u00faltimes concursants a punt de defallir al final del film: \u201cAquests nois meravellosos, fant\u00e0stics\u2026 que segueixen lluitant, segueixen esperant, mentre el rellotge fatal segueix amb el seu tic tac. Continua la dansa del dest\u00ed, l\u2019al\u00b7lucinant marat\u00f3 segueix i segueix i segueix. Fins quan aguantaran? Vinga, un aplaudiment. Cal animar-los. Aplaudeixin, aplaudeixin, aplaudeixin\u201d. Visca el circ.<\/span><\/p>\n

*Article publicat a P\u00fablico.es, 24\/12\/2012.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 S\u00f3n festes nadalenques, moment de trobar-nos, menjar, celebrar i, sobretot, comprar. El Nadal \u00e9s, tamb\u00e9, la \u201cfesta\u201d del consum, ja que en cap altre moment de l\u2019any, per benepl\u00e0cit dels mercaders del capital, comprem tant com ara. Comprar per […]<\/p>\n","protected":false},"author":72,"featured_media":57893,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26411],"tags":[],"class_list":["post-58015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"\nCompreu, compreu, male\u00efts | La Independent<\/title>\n<meta name=\"description\" content=\"\u00a0 S\u00f3n festes nadalenques, moment de trobar-nos, menjar, celebrar i, sobretot, comprar. 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