{"id":57670,"date":"2012-10-24T21:03:24","date_gmt":"2012-10-24T19:03:24","guid":{"rendered":"https:\/\/laindependent.cat\/sobre-el-tractament-de-les-dones-als-mitjans\/"},"modified":"2012-10-24T21:03:24","modified_gmt":"2012-10-24T19:03:24","slug":"sobre-el-tractament-de-les-dones-als-mitjans","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/sobre-el-tractament-de-les-dones-als-mitjans\/","title":{"rendered":"Sobre el tractament de les dones als mitjans"},"content":{"rendered":"

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(Article publicat a Comunicaci\u00f3<\/a> Dones excepcionals<\/a> al bloc d’ESCACC)<\/span>\u00a0<\/small><\/p>\n

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Amb molta freq\u00fc\u00e8ncia ens preguntem pel tractament que reben les dones en els mitjans de comunicaci\u00f3, un tractament que molts considerem que \u00e9s asim\u00e8tric quantitativament, i molt m\u00e9s estereotipat del que reben els homes pel que fa a l\u2019aspecte qualitatiu.<\/span><\/p>\n

\u00bfPer qu\u00e8 passa aix\u00f2, encara, quan se suposa que hi ha una situaci\u00f3 d\u2019aparent igualtat legal i formal?<\/strong><\/span><\/p>\n

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Hi ha v\u00e0ries raons de fons, per\u00f2 una d\u2019elles \u00e9s que el periodisme \u00e9s el discurs d\u2019all\u00f2 que \u00e9s p\u00fablic, i les dones no han pogut desprendre\u2019s encara de la idea que pertanyen a l\u2019\u00e0mbit del que \u00e9s privat. Per tant, els mitjans quan representen les dones ho fan com a casos excepcionals. Per molt que hi hagi dones caps d\u2019estat, primeres ministres, ministres, intel\u00b7lectuals, etc. els mitjans mantenen dia s\u00ed i dia tamb\u00e9 el fet de l\u2019excepcionalitat. Per exemple, la portada del semanal de El Pa\u00eds del passat 21 d\u2019octubre deia: Energ\u00eda femenina, nueve mujeres que dirigen grandes empresas tecnol\u00f3gicas, un mundo dominado por hombres<\/em>. <\/strong>I si b\u00e9 la idea de fons \u00e9s ressaltar la pres\u00e8ncia d\u2019aquestes 9 dones en un \u00e0mbit mascul\u00ed, el discurs en realitat refor\u00e7a l\u2019aspecte de que aquestes dones s\u00f3n excepcionals. I aix\u00f2 passa amb molta freq\u00fc\u00e8ncia: no importa que les dones s\u2019hagin incorporat a tots els \u00e0mbits socials, encara s\u00f3n vistes com a l\u2019excepci\u00f3<\/strong>. Aquest mateix fet de l\u2019escassa pres\u00e8ncia de dones en el m\u00f3n tecnol\u00f2gic es podria presentar no tant des del discurs de l\u2019excepcionalitat sin\u00f3 des de la perspectiva de g\u00e8nere. En aquest cas l\u2019abordatge podria ser: \u00a0Pres\u00e8ncia desigual d\u2019homes i dones en les grans empreses tecnol\u00f2giques. El primer titular remet a les 9 dones excepcionals que han aconseguit el que est\u00e0 vedat a la majoria. En el segon partim d\u2019una desigualtat social \u00a0per ra\u00f3 de sexe. \u00c9s el mateix tema vist des de dues perspectives diferents.<\/span><\/p>\n

Doncs aix\u00f2 \u00e9s el que sol passar habitualment quan es parla de les dones, ja sigui el nomenament d\u2019una cap d\u2019estat o de la presidenta d\u2019un Parlament. Amb el discurs de l\u2019excepcionalitat, que es resumeix en el titular La primera dona que accedeix a tal o qual c\u00e0rrec<\/em> el que s\u2019aconsegueix \u00e9s que no es crei genealogia, sempre estan comen\u00e7ant, sempre es parla de la primera dona que fa alguna cosa. Una altra ra\u00f3 de la difer\u00e8ncia en el tractament \u00e9s que els homes s\u00f3n representats pel que fan, i normalment protagonitzen accions que es concreten en un verb en veu activa. Les dones no fan coses, sin\u00f3 que s\u00f3n alguna cosa: reines, princeses, dames, nines, noies, guerreres, boxejadores, sirenes, dames de ferro, v\u00eddues negres, estrelles i tot un reguitzell de met\u00e0fores m\u00e9s o menys fosilitzades amb les quals molt sovint s\u00f3n descrites. Les dones s\u00f3n atribut.<\/strong> Amb els titulars pretesement metaf\u00f2rics, sense verb en veu activa, s\u2019escatima l\u2019acci\u00f3 real protagonitzada per elles, i amb molta freq\u00fc\u00e8ncia fins i tot s\u2019escatima el nom, ra\u00f3 per la qual no les recordem.<\/span><\/p>\n

I per acabar, les dones s\u00f3n representades, en definitiva, com un objecte observat que pertany a l\u2019altre constel\u00b7laci\u00f3 de valors \u00a0(la femenina) que no forma part de la pr\u00f2pia i dominant en els mitjans de comunicaci\u00f3 (la masculina), i per tant s\u00f3n com les altres, de la mateixa manera que l\u2019equip visitant \u00e9s jutjat amb m\u00e9s severitat que l\u2019equip local en un encontre esportiu. Aquest tractament diferenciat de les dones nom\u00e9s canviar\u00e0 quan deixin de ser representades com \u00a0a l\u2019excepci\u00f3, quan es parli d\u2019elles com a subjectes de ple dret que fan coses legitimament, quan formin part del nosaltres que elabora la informaci\u00f3 i quan siguin jutjades informativament pel que fan i no pel que semblen.<\/strong><\/span><\/p>\n

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Joana Gallego<\/span><\/a>\u00a0 <\/small>\u00e9s Professora de periodisme a la UAB i autora de diversos llibres sobre G\u00e8nere i comunicaci\u00f3, l\u2019\u00faltim Putas de pel\u00edcula. Cien a\u00f1os de prostituci\u00f3n en el cine<\/em><\/a>. El seu bloc \u00e9s \u201cEva devuelve la costilla<\/a>\u201c.<\/span><\/span><\/p>\n

>>Complementeu aquest article amb l\u2019estudi \u201cRepresentaci\u00f3 i tractament de les dones i el g\u00e8nere en la informaci\u00f3 d\u2019economia\u201d<\/a> i les entrevistes que hem publicat sobre el tema en aquest especial<\/a>, amb Joana Gallego (professora de periodisme a la UAB), Montse Gatell (presidenta de l\u2019Institut Catal\u00e0 de les Dones), Marta Zaragoza (professora de la UB i membre de la Xarxa de Dones Empres\u00e0ries), S\u00edlvia Maj\u00f3 (periodista especialitzada en comunicaci\u00f3 2.0) i Elvira Alt\u00e9s (investigadora en comunicaci\u00f3 i g\u00e8nere, professora de Periodisme de la UAB).<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 (Article publicat a Comunicaci\u00f3 Dones excepcionals al bloc d’ESCACC)\u00a0 Amb molta freq\u00fc\u00e8ncia ens preguntem pel tractament que reben les dones en els mitjans de comunicaci\u00f3, un tractament que molts considerem que \u00e9s asim\u00e8tric quantitativament, i molt m\u00e9s estereotipat del […]<\/p>\n","protected":false},"author":72,"featured_media":28020,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26529],"tags":[],"class_list":["post-57670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mitjans-de-comunicacio-tics"],"yoast_head":"\nSobre el tractament de les dones als mitjans | La Independent<\/title>\n<meta name=\"description\" content=\"\u00a0 (Article publicat a Comunicaci\u00f3 Dones excepcionals al bloc d'ESCACC)\u00a0 Amb molta freq\u00fc\u00e8ncia ens preguntem pel tractament que reben les dones en els\" \/>\n<meta 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