{"id":57250,"date":"2012-05-29T01:00:00","date_gmt":"2012-05-28T23:00:00","guid":{"rendered":"https:\/\/laindependent.cat\/x-encuentro-iberoamericano-de-genero-y-comunicacion-a-lhavana-iii\/"},"modified":"2012-05-29T01:00:00","modified_gmt":"2012-05-28T23:00:00","slug":"x-encuentro-iberoamericano-de-genero-y-comunicacion-a-lhavana-iii","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/x-encuentro-iberoamericano-de-genero-y-comunicacion-a-lhavana-iii\/","title":{"rendered":"X Encuentro Iberoamericano de G\u00e9nero y Comunicaci\u00f3n a L’Havana (III)"},"content":{"rendered":"

Comunicaci\u00f3: De cara a Facebook i d’esquena al fog\u00f3<\/span><\/strong><\/p>\n


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\u00a0<\/p>\n

Conviure entre les redaccions period\u00edstiques, les xarxes socials i les tasques casolanes s’ha convertit en una veritable teranyina per a no poques dones que a Cuba exerceixen el periodisme o assumeixen alguna responsabilitat en els mitjans de comunicaci\u00f3.<\/span><\/p>\n

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Aix\u00ed ho va assegurar la periodista Juana Osmaira Gonz\u00e1lez Consuegra<\/strong>, reportera del setmanari impr\u00e8s Vanguardia, a la central prov\u00edncia de Villa Clara, a m\u00e9s de 270 quil\u00f2metres de la capital, durant el X Encuentro Iberoamericano de G\u00e9nero y Comunicaci\u00f3n*, realitzat a l’Hotel Nacional, a l’Havana, del 23 al 25 de maig.<\/span><\/p>\n

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En intentar una mirada des de Facebook al comportament de dones i homes, com a experi\u00e8ncia personal, la periodista va comprovar que, malgrat l’exc\u00e9s de funcions que elles assumeixen, les periodistes van marcant un pas d’avantatge respecte als col\u00b7legues homes.<\/span><\/p>\n

“Som majoria les que ens enredem en aquest fer comunicatiu a trav\u00e9s de la tecnologia digital, encara que podriem incrementar el nostre accionar si s’optimitza el temps de treball, a fi d’afavorir les hores de distracci\u00f3 que b\u00e9 ens mereixem”, va comentar.<\/span><\/p>\n

Un punt de conflicte esbossat per Gonz\u00e1lez Consuegra <\/strong>\u00e9s el de la conciliaci\u00f3 entre el treball dom\u00e8stic i el professional entre les periodistes dones, per als quals el pes de les tasques casolanes mal distribu\u00efdes segueix marcant inequitats dins de casa, en detriment de la seva salut, el seu temps lliure i desenvolupament professional.<\/span><\/p>\n

“Com distribuir el temps entre cuinar, rentar, planxar, cosir, tenir cura dels fills, l’esp\u00f2s, els pares malalts i les redaccions que ara s’amplien cap al ciberespai i des de la casa? Serem capa\u00e7es de inserir-nos en les xarxes socials sense que aix\u00f2 esdevingui un gran embolic? “, es pregunta.<\/span><\/p>\n

Despr\u00e9s d’assenyalar que les possibles respostes a aquests interrogants es poden trobar en experi\u00e8ncies que ja s’observen a Facebook i altres xarxes socials que estan transformant les rutines productives del periodisme, la ponent va fer refer\u00e8ncia a Liz Heron<\/strong>, directora de mitjans socials per a The New York Times , que ofereix tres consells als i a les qui exerceixen el periodisme: ser estrat\u00e8gics, diferents i esfor\u00e7ar-se per aconseguir interaccions significatives en les xarxes socials.<\/span><\/p>\n

Despr\u00e9s de mantenir una sistem\u00e0tica interacci\u00f3 a la xarxa social de Facebook, sumar 1.389 amics (42% dones) i acumular 211 que esperaven resposta, Gonz\u00e1lez Consuegra <\/strong>va comen\u00e7ar a estudiar el proc\u00e9s i va comprovar en el cam\u00ed que dones i homes mantenen, a m\u00e9s, un comportament diferenciat quan fan \u00fas d’aquests espais.<\/span><\/p>\n

A difer\u00e8ncia dels homes, les facebookeras es mostren m\u00e9s comunicatives, conclou la reportera. “No es limiten a comentar el m\u00e9s m\u00ednim dels detalls, mentre que ells prefereixen acollir-se als tocs. I m’agrada”, delimit\u00e0.<\/span><\/p>\n

Del 42 per cent de dones amb que interactua a Facebook, 249 s\u00f3n cubanes, totes vinculades des de diferents funcions als mitjans de comunicaci\u00f3 massiva, majorit\u00e0riament com a periodistes.<\/span><\/p>\n

Sense poder precisar quantes d’aquestes col\u00b7legues es connecten des de casa o les redaccions, en general ho fan als matins i molt poques utilitzen l’horari nocturn, per\u00f2 quan apareixen a la nit, ho fan despr\u00e9s de les 9:00 pm<\/span>
“Aix\u00f2 indica que, excepte molt rares excepcions, les periodistes o altres dones vinculades a la realitzaci\u00f3 d’espais audiovisuals gaireb\u00e9 no poden participar en les xarxes socials en els horaris que habitualment es realitzen les feines de la casa”, sost\u00e9 l’autora de “Mujeres enredadas, la experiencia en Facebook”.<\/span><\/p>\n

No obstant aix\u00f2, quan s’endinsen en el ciberespai es mostren solid\u00e0ries, carinyoses, amables, amistoses, molt comunicatives, tal com s\u00f3n en la seva quotidianitat, i s\u00f3n les primeres a compartir una flor, un poema, fotos i can\u00e7ons per felicitar a les seves amistats en dates significatives, afegeix.<\/span><\/p>\n

“Pel que fa al esdeveniments que poden ser not\u00edcia s\u00f3n les que m\u00e9s comenten i multipliquen a la xarxa social els fets publicats en els diferents mitjans de premsa nacional o internacional”, precisa Gonz\u00e1lez Consuegra<\/strong>. <\/span><\/p>\n

Referent a les abs\u00e8ncies sobtades de Facebook, la col\u00b7lega explica que hi ha dos tipus fonamentals de motius: d’una banda hi ha les que es desencantan de l’espai i, d’altra, les que es lamenten perqu\u00e8 “ara s\u00ed que no m’arriba el temps”.<\/span>
A les primeres els recomana no allunyar-se de una tecnologia que va arribar no tant per quedar-se com per a perfeccionar cada dia m\u00e9s i fer-se gaireb\u00e9 imprescindible. A les segones els aconsella que organitzin millor el temps, precisament a trav\u00e9s de les xarxes socials.<\/span><\/p>\n

“Aprenguem a viure d’esquena al fog\u00f3 i de front a la recreaci\u00f3 sense deixar de complir amb els deures professionals. Nom\u00e9s cal saber que hi ha Twitter, amb m\u00e9s de 100 eines i aplicacions que ens agilitzen l’acc\u00e9s i permeten major visibilitat dels missatges. I si tenen un bloc a WordPress, doncs molt millor “, sost\u00e9 Gonz\u00e1lez Consuegra<\/strong>.<\/span><\/p>\n

“La tecnologia digital, reitero, permet programar la feina per quan vost\u00e8 ho desitgi. Qu\u00e8 es necessita per aconseguir-ho? Estudiar. Seran les diferents accions de superaci\u00f3 les que proporcionaran l’enteniment requerit i el domini total d’aquesta troca de suposats embolics que avui s\u00f3n considerats obstacles perqu\u00e8 les dones s’insereixin amb m\u00e9s sistematicitat en les xarxes socials “, ha concl\u00f2s.<\/span><\/p>\n

*Convocat per la Federaci\u00f3n de Mujeres Cubanas, la Uni\u00f3n de Periodistas de Cuba i l’a Asociaci\u00f3n Cubana de Comunicadores Sociales, el X Encuentro Iberoamericano de G\u00e9nero y Comunicaci\u00f3n ha comptat tamb\u00e9 amb el suport de l’ Agencia Espa\u00f1ola de Cooperaci\u00f3n Internacional (AECID), Oxfam, el Fons de Nacions Unides per a la Poblaci\u00f3n (UNFPA) i l’ ONG Kultura Communication y Desarrollo (KCD<\/span>).
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Comunicaci\u00f3: De cara a Facebook i d’esquena al fog\u00f3 \u00a0 Conviure entre les redaccions period\u00edstiques, les xarxes socials i les tasques casolanes s’ha convertit en una veritable teranyina per a no poques dones que a Cuba exerceixen el periodisme o […]<\/p>\n","protected":false},"author":72,"featured_media":27835,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26579],"tags":[],"class_list":["post-57250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitals"],"yoast_head":"\nX Encuentro Iberoamericano de G\u00e9nero y Comunicaci\u00f3n a L'Havana (III) | La Independent<\/title>\n<meta name=\"description\" content=\"Comunicaci\u00f3: De cara a Facebook i d'esquena al fog\u00f3 \u00a0 Conviure entre les redaccions period\u00edstiques, les xarxes socials i les tasques casolanes s'ha\" \/>\n<meta name=\"robots\" content=\"index, follow, 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