{"id":56036,"date":"2012-01-11T18:26:11","date_gmt":"2012-01-11T17:26:11","guid":{"rendered":"https:\/\/laindependent.cat\/consumir-perjudica-greument-la-seva-saluti-la-del-planeta\/"},"modified":"2012-01-11T18:26:11","modified_gmt":"2012-01-11T17:26:11","slug":"consumir-perjudica-greument-la-seva-saluti-la-del-planeta","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/consumir-perjudica-greument-la-seva-saluti-la-del-planeta\/","title":{"rendered":"Consumir perjudica greument la seva salut&#8230;i la del planeta"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">&#8220;La  dona, desesperada per obtenir les millors ofertes a la botiga de  descompte Wal-Mart, va regar amb un esprai de pebre a les persones que  s\u2019esperaven amb la intenci\u00f3 d&#8217;allunyar-les de la mercaderia que ella  volia&#8221;. Aquesta podria ser l&#8217;escena d&#8217;una pel\u00b7l\u00edcula de Pedro Almod\u00f3var&#8230;.<\/span><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\"> si no fos perqu\u00e8 la imatge pertany a la realitat i aquest relat va ser  publicat, el 25\/11\/2011, al diari <a target=\"_blank\" href=\"http:\/\/www.latimes.com\/\" rel=\"noopener\"><em>Los Angeles Times.<\/em><\/a><\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Vist aquests fets podr\u00edem suggerir que davant els grans centres  comercials, i encara m\u00e9s en \u00e8poca de rebaixes, es col\u00b7loquessin grans  cartells advertint que &#8220;consumir perjudica greument la seva salut&#8221;, al  m\u00e9s pur estil de les Autoritats Sanit\u00e0ries. I \u00e9s que el consumisme  irracional, superflu i no necessari, que promou el sistema capitalista,  no nom\u00e9s pot afectar de manera inesperada i contundent la nostra salut  via &#8220;atac d&#8217;esprai de pebre&#8221; sin\u00f3 que sobretot afecta la &#8220;salut&#8221; del  planeta.<\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Nom\u00e9s per posar un exemple, si tothom consum\u00eds com ho fa un  nord-americ\u00e0 mitj\u00e0 caldrien cinc planetes terra per a satisfer la nostra  voracitat, per\u00f2 de planeta terra nom\u00e9s en tenim un tot i que se&#8217;ns  quedi petit. Ens hem acostumat a viure sense tenir en compte que habitem  en un m\u00f3n finit i el capitalisme s&#8217;ha encarregat molt b\u00e9 d&#8217;aix\u00f2.  S&#8217;associa progr\u00e9s a societat de consum, per\u00f2 haur\u00edem de preguntar  progr\u00e9s per a qu\u00e8 i per a qui i a costa de qu\u00e8 i de qui.<\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Els cants de sirena de la modernitat ens diuen que consumir ens far\u00e0  m\u00e9s feli\u00e7os, per\u00f2 tal felicitat mai arriba per m\u00e9s que comprem. &#8220;Ofega  les teves penes amb una bona compra&#8221; sembla l&#8217;esl\u00f2gan del capitalisme  d&#8217;avui, per\u00f2 la nostra insatisfacci\u00f3 mai queda satisfeta. La felicitat  no arriba a cop a de talonari.<\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Ens diuen que comprem unes ulleres Chanel, un osset Tous o uns  pantalons Mango per a sentir-nos Claudia Schiffer, Jennifer L\u00f3pez o  Gerard Piqu\u00e9. L&#8217;\u00e8poca de vendre un producte ha passat a la hist\u00f2ria.  Ara, com ensenyen les bones escoles de m\u00e0rqueting, ens venen al fam\u00f3s de  torn al costat de la promesa de &#8220;salut, diners i amor&#8221;. I nosaltres  paguem encantats el preu dels nostres somnis.<\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Ens venen el que \u00e9s anecd\u00f2tic com a imprescindible i el que \u00e9s banal  com a necessari i ens creen una s\u00e8rie de necessitats artificials.  Canviar de roba cada temporada, un m\u00f2bil d&#8217;\u00faltima generaci\u00f3, una  televisi\u00f3 de plasma, etc., etc., etc. Amb la conseg\u00fcent suma de residus  tecnol\u00f2gics, de vestir, electr\u00f2nics &#8230; que desapareixen rere la nostra  porta i que van a parar a la suma de deixalles dels pa\u00efsos del Sud, que  ning\u00fa veu ni sent, i que contaminen aig\u00fces, terra i amenacen la salut de  les seves comunitats.<\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">O b\u00e9 el sistema contra-ataca amb la seva obsolesc\u00e8ncia programada  &#8230; planificant la data de caducitat de tot all\u00f2 que comprem perqu\u00e8 al  cap de X temps es faci malb\u00e9 i n\u2019hagis de adquirir un altre nou. Per a  qu\u00e8 una bombeta que mai s&#8217;apaga, unes mitges sense carreres o un  ordinador que no funciona? Mal negoci. Aqu\u00ed nom\u00e9s guanya qui ven.<\/span><\/p>\n<p><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">Tal vegada ja \u00e9s hora de plantejar-nos que podem &#8220;viure millor amb  menys&#8221;. I ser conscients de com ens volen fer c\u00f2mplices d&#8217;un sistema que  ens han imposat i que nom\u00e9s beneficia als mateixos de sempre. Ens diuen  que hi ha societat de consum perqu\u00e8 volem consumir, per\u00f2 -m\u00e9s enll\u00e0 de  la nostra responsabilitat individual- ning\u00fa, que jo s\u00e0piga, ha escollit  aquesta societat on ens ha tocat viure, o almenys a mi no m&#8217;han  preguntat. I \u00e9s que des que portem bolquers fins que se&#8217;ns cauen les  dents ens bombardegen amb el &#8220;comprar comprar comprar&#8221;. Ara ens diuen  que sortirem d&#8217;aquesta crisi &#8220;consumint&#8221;. Jo em pregunto si &#8220;consumint&#8221; o  &#8220;consumint-nos&#8221;.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: trebuchet ms,geneva; font-size: 10pt;\">*Esther Vivas \u00e9s autora \u201cDel campo al plato\u201d (Icaria ed., 2009) i \u201cSupermercados, no gracias, Icaria ed., 2007).<\/span><br \/>+ info: <a href=\"http:\/\/esthervivas.wordpress.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/esthervivas.wordpress.<wbr><\/wbr>com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;La dona, desesperada per obtenir les millors ofertes a la botiga de descompte Wal-Mart, va regar amb un esprai de pebre a les persones que s\u2019esperaven amb la intenci\u00f3 d&#8217;allunyar-les de la mercaderia que ella volia&#8221;. Aquesta podria ser l&#8217;escena [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":27428,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26419],"tags":[],"class_list":["post-56036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medi-ambient"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumir perjudica greument la seva salut...i la del planeta | La Independent<\/title>\n<meta name=\"description\" content=\"&quot;La dona, desesperada per obtenir les millors ofertes a la botiga de descompte Wal-Mart, va regar amb un esprai de pebre a les persones que s\u2019esperaven\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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