{"id":54292,"date":"2011-01-19T21:25:27","date_gmt":"2011-01-19T20:25:27","guid":{"rendered":"https:\/\/laindependent.cat\/qcomprar-llencar-comprarq\/"},"modified":"2011-01-19T21:25:27","modified_gmt":"2011-01-19T20:25:27","slug":"qcomprar-llencar-comprarq","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/qcomprar-llencar-comprarq\/","title":{"rendered":"“Comprar, llen\u00e7ar, comprar”"},"content":{"rendered":"

L’Associaci\u00f3 Catalana de Comunicaci\u00f3 Cient\u00edfica (ACCC<\/a>) i l’Observatori de la Comunicaci\u00f3 Cient\u00edfica<\/a> de la Universitat Pompeu Fabra, dins d’una sessi\u00f3 del “Calaix de ci\u00e8ncia”,\u00a0han projectat el documental \u201cComprar, llen\u00e7ar, comprar\u201d i han organitzat un debat al voltant d’aquesta producci\u00f3. Un treball del tot recomanable sobre l\u2019Obsolesc\u00e8ncia Programada, o el que \u00e9s el mateix: l\u2019escur\u00e7ament deliberat de la vida d\u2019un producte per incrementar-ne el consum.<\/span><\/p>\n

\u00a0<\/p>\n

Cosima Dannoritzer<\/b><\/a>, directora del documental, ha fet un acurat treball de documentaci\u00f3 de m\u00e9s de tres anys sobre aquest tema i ens presenta, utilitzant imatges d\u2019arxiu molt poc conegudes, la hist\u00f2ria de l\u2019Obsolesc\u00e8ncia Programada des dels seus or\u00edgens cap a l\u2019any 1920, quan es va formar el c\u00e0rtel Phoebus, format per un grup d\u2019empresaris que van limitar la vida \u00fatil de les bombetes el\u00e8ctriques a 1000 hores (abans en duraven 2.500), fins a\u00a0 l’actualitat, amb productes electr\u00f2nics de darrera generaci\u00f3 (iPods, m\u00f2bils, ordinadors, impressores…), i fitxant-se amb la misteriosa desaparici\u00f3 de les mitges de nil\u00f3 a prova de carreres. <\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Avui per avui \u00e9s m\u00e9s barat comprar un producte nou que reparar-lo, el malbaratament de recursos \u00e9s la base de l’economia. Per\u00f2 el consum infinit \u00e9s incompatible amb els recursos finits del planeta. Qu\u00e8 poden fer el consumidors perque un producte duri?<\/span><\/p>\n


<\/span><\/p>\n

<\/em><\/span><\/p>\n

El documental, rodat a Catalunya, Fran\u00e7a, Alemanya, els EUA i Ghana, recull testimonis d\u2019una pr\u00e0ctica empresarial que s\u2019ha convertit en la base de l\u2019economia moderna, i mostra les terribles conseq\u00fc\u00e8ncies mediambientals que se\u2019n deriven -com els enormes abocadors d’escombraries electr\u00f2niques que sorgeixen al voltant de ciutats com Accra (\u00cdndia). I tamb\u00e9 presenta diversos exemples de l\u2019esperit de resist\u00e8ncia que est\u00e0 creixent entre els consumidors.<\/span><\/p>\n


<\/span><\/p>\n

D’ esquerra a dreta: Pere Roca, , ex-director del canal cultural de TV3, Cosima Dannonitzer, directora del documental,Joan \u00dabeda, productor del documental, Manel Palencia-Lefler, professor titular de la Facultat de Comunicaci\u00f3 de la UPF i Vladimir de Semir, director de l’Observatori de la Comunicacio Cient\u00edfica ( UPF )<\/figcaption><\/figure><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

A l’acte hi han participat, la directora Cosima\u00a0Dannoritzer<\/b>,el productor, Joan \u00dabeda<\/b>, Manel Palencia-Lefler<\/b>, professor titular de la Facultat de Comunicaci\u00f3 de la UPF i Pere Roca<\/b>, ex director del<\/span><\/span> Cultural.es<\/a> de TVE. El debat ha estat\u00a0moderat per\u00a0Vladimir de Semir<\/b>, director de l’Observatori de la Comunicaci\u00f3 Cient\u00edfica (UPF).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L’Associaci\u00f3 Catalana de Comunicaci\u00f3 Cient\u00edfica (ACCC) i l’Observatori de la Comunicaci\u00f3 Cient\u00edfica de la Universitat Pompeu Fabra, dins d’una sessi\u00f3 del “Calaix de ci\u00e8ncia”,\u00a0han projectat el documental \u201cComprar, llen\u00e7ar, comprar\u201d i han organitzat un debat al voltant d’aquesta producci\u00f3. Un […]<\/p>\n","protected":false},"author":76,"featured_media":26380,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26419],"tags":[],"class_list":["post-54292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medi-ambient"],"yoast_head":"\n"Comprar, llen\u00e7ar, comprar" | La Independent<\/title>\n<meta name=\"description\" content=\"L'Associaci\u00f3 Catalana de Comunicaci\u00f3 Cient\u00edfica (ACCC) i l'Observatori de la Comunicaci\u00f3 Cient\u00edfica de la Universitat Pompeu Fabra, dins d'una sessi\u00f3 del\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laindependent.cat\/en\/qcomprar-llencar-comprarq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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