{"id":54212,"date":"2010-12-21T14:47:38","date_gmt":"2010-12-21T13:47:38","guid":{"rendered":"https:\/\/laindependent.cat\/en-aquests-temps-sha-de-treballar-molt-dur-i-mes-si-ets-dona\/"},"modified":"2010-12-21T14:47:38","modified_gmt":"2010-12-21T13:47:38","slug":"en-aquests-temps-sha-de-treballar-molt-dur-i-mes-si-ets-dona","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/en-aquests-temps-sha-de-treballar-molt-dur-i-mes-si-ets-dona\/","title":{"rendered":"\u201cEn aquests temps, s\u2019ha de treballar molt dur i m\u00e9s si ets dona\u201d"},"content":{"rendered":"

El record m\u00e9s viscut que t\u00e9 Ver\u00f3nica Buzica<\/strong> de la seva adolesc\u00e8ncia \u00e9s el d\u2019estar envoltada de fils, agulles i teles. La seva mare era cosidora i no havia manera de deslliurar-se d\u2019ajudar-la en les seves tasques, una situaci\u00f3 que no li agradava molt, ja que aquella joveneta aspirava a tenir una professi\u00f3 molt allunyada del cosir, a m\u00e9s a m\u00e9s de voler con\u00e8ixer m\u00f3n.<\/span><\/p>\n

\n

\u201cLa meva mare sempre em va dir que algun dia ho agrairia\u201d, diu Ver\u00f3nica amb una rialla i avui convertida en la propiet\u00e0ria de Vero Style<\/strong>, un negoci que arregla peces de roba i confecciona roba en dos locals ubicats a la zona de l\u2019Eixample de Barcelona. Una fita assolida tractant-se d\u2019una dona de 36 anys que nom\u00e9s fa vuit no sabia ni una paraula de castell\u00e0 i menys de catal\u00e0. Ver\u00f3nica <\/strong>\u00e9s romanesa i va arribar a Catalunya l\u2019any 2002 portant a la maleta la seva roba i els seus certificats d\u2019estudis que la distingien com a dissenyadora de moda, una professi\u00f3 que va exercir amb \u00e8xit durant 18 anys, al seu Bucarest natal.<\/span><\/p>\n


<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

La decisi\u00f3 de deixar la seva fam\u00edlia i un treball estable va ser per satisfer el desig de veure m\u00f3n, per\u00f2 tamb\u00e9 en la necessitat de forjar-se un futur en un lloc amb majors oportunitats. No ha estat f\u00e0cil, per\u00f2 amb empeny, Ver\u00f3nica <\/strong>ha sabut tirar endavant sortejant la crisi i enfrontant-se, en ocasions, als odiosos prejudicis.<\/span><\/p>\n

\u00a0<\/p>\n

V\u00e8ncer els obstacles<\/b><\/span><\/p>\n

A Barcelona, Ver\u00f3nica<\/strong> no tenia amics ni coneguts que poguessin ajudar-la. Malgrat tot, no es va desesperar i nom\u00e9s baixar de l\u2019avi\u00f3 ja estava picant portes per demanar feina. \u201cCrec que vaig rec\u00f3rrer totes les botigues de costura de Barcelona. No parlava castell\u00e0, per\u00f2 em feia entendre per dir que jo sabia cosir\u201d, comenta Ver\u00f3nica<\/strong>.<\/span><\/p>\n

\u00a0<\/p>\n

No sap encara si va ser la sort o qu\u00e8, per\u00f2 als pocs dies va aconseguir una feina en una botiga de costura on hi va treballar tres anys. Despr\u00e9s va passar per altres treballs similars fins que va arribar el negoci que ara \u00e9s seu. Era l\u2019any 2006.<\/span><\/p>\n

\u00a0<\/p>\n

All\u00e0 va tenir dos caps i va ser la darrera cap qui, motivada per la crisi, va decidir vendre-li la botiga. \u201cPer a mi va ser una oportunitat. Sabia que podia sortir endavant, havia guanyat clients i podia tenir-ne m\u00e9s\u201d, afegeix. Per\u00f2 no va ser f\u00e0cil aconseguir els diners per al trasp\u00e0s. Els bancs no li concedien cr\u00e8dit a causa de la seva condici\u00f3 d\u2019estrangera sense propietats ni estalvis que l\u2019avalessin. \u201cJo els argumentava que el meu aval eren les meves mans i la meva iniciativa\u201d, recorda. Quan finalment va aconseguir el cr\u00e8dit que necessitava va ser com un nou inici per a Ver\u00f3nica, encara que ser dona i immigrant ha sigut tamb\u00e9 una dificultat a v\u00e8ncer. Al ser romanesa, a vegades l\u2019estereotip sobre el seu origen que anida en algunes ments estretes, s\u2019ha posat en evid\u00e8ncia a vegades de manera sutil i d\u2019altres no tant, per\u00f2 aix\u00f2 no l\u2019ha doblegat. \u201cUna persona val per all\u00f2 que \u00e9s. T\u2019afecta que et diguin segons quines coses, perqu\u00e8 ets romanesa, per\u00f2 aix\u00f2 no et pot enfonsar. Ho he viscut molt malament, per\u00f2 s\u00f3c una persona positiva\u201d, diu.<\/span><\/p>\n

\u00a0<\/p>\n

Treball dur<\/b><\/span><\/p>\n

A Ver\u00f3nica<\/strong> tamb\u00e9 li ha tocat lluitar contra altres prejudicis, vinculats aquesta vegada a la seva condici\u00f3 de dona i d\u2019emprenedora. \u201cDes de molt jove he hagut de demostrar que estic ben preparada en la meva professi\u00f3, i el mateix va passar quan em vaig fer mestressa del negoci\u201d, assegura tot recordant algunes an\u00e8cdotes amb els seus clients. \u201cAl principi venien persones que preguntaven pel sastre o el pelleter. Quan els hi deia que jo era \u201cel sastre\u201d, ells se sorprenien, no s\u2019imaginaven que era jo qui els faria la feina. La gent desconfiava, per\u00f2 he deixat que el meu treball parli per mi\u201d, diu.<\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Ver\u00f3nica<\/strong> ha sabut tamb\u00e9 superar la crisi apel\u00b7lant una particular estrat\u00e8gia de m\u00e0rqueting: mimar la clientela. \u201cEls hi faig descomptes, regals. Tinc molts detalls amb ells i la meva atenci\u00f3 \u00e9s molt familiar, ja siguin clients antics o nous\u201d, assegura. I a aix\u00f2 li afegeix el plus de la responsabilitat i el treball lliurat en la data pactada. Una maniobra de mercat que li ha sigut tan rentable que li va permetre muntar una segona botiga el passat mes de febrer.<\/span><\/p>\n

\u00a0<\/p>\n

\u201cAvui dia s\u2019ha de treballar dur i m\u00e9s si ets dona. Jo treballo quinze hores al dia. Hi ha mesos que s\u00f3n bons, d\u2019altres que no. El m\u00e9s important \u00e9s tenir sempre un pla B, estar preparada per a les situacions adverses\u201d, diu Ver\u00f3nica<\/strong> i afegeix que el secret per a qu\u00e8 et vagi b\u00e9 en els negocis \u00e9s pensar sempre en el client i tamb\u00e9 en la gent que treballa per a tu.<\/span><\/p>\n

\u00a0<\/p>\n

En els seus plans de futur, Ver\u00f3nica<\/strong> aspira a tenir una tercera botiga i tamb\u00e9, potser, formar una fam\u00edlia amb el seu xicot peru\u00e0. \u201cEls estrangers hem de lluitar m\u00e9s i no ens rendim tan f\u00e0cilment\u201d, asegura. Una lluita permanent que ha donat els seus fruits i per a aix\u00f2 no s\u00f3n pocs els que li diuen, al veure que li va tan b\u00e9, que segurament est\u00e0 reunint diners per tornar aviat al seu pa\u00eds. \u201cS\u2019equivoquen els que pensen aix\u00ed. Espanya \u00e9s ara el meu pa\u00eds. M\u2019agrada estar on estic\u201d, diu amb una gran seguretat.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El record m\u00e9s viscut que t\u00e9 Ver\u00f3nica Buzica de la seva adolesc\u00e8ncia \u00e9s el d\u2019estar envoltada de fils, agulles i teles. La seva mare era cosidora i no havia manera de deslliurar-se d\u2019ajudar-la en les seves tasques, una situaci\u00f3 que […]<\/p>\n","protected":false},"author":78,"featured_media":26298,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26585],"tags":[],"class_list":["post-54212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-migrades-emprenedores"],"yoast_head":"\n\u201cEn aquests temps, s\u2019ha de treballar molt dur i m\u00e9s si ets dona\u201d | La Independent<\/title>\n<meta name=\"description\" content=\"El record m\u00e9s viscut que t\u00e9 Ver\u00f3nica Buzica de la seva adolesc\u00e8ncia \u00e9s el d\u2019estar envoltada de fils, agulles i teles. 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