{"id":40453,"date":"2023-02-09T13:27:55","date_gmt":"2023-02-09T12:27:55","guid":{"rendered":"https:\/\/laindependent.cat\/?p=40453"},"modified":"2024-01-11T19:24:34","modified_gmt":"2024-01-11T18:24:34","slug":"catalunya-estudi-dona-e-commerce","status":"publish","type":"post","link":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/","title":{"rendered":"Catalunya:  estudi &#8220;Dona &#038; e-commerce&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Acaba de sortir publicat l&#8217; <a href=\"https:\/\/ellasdeciden.com\/estudios\/mujer-y-e-commerce\/\">estudi &#8220;Dona &amp; e-commerce<\/a> sobre el comportament de la dona en la compra en l\u00ednia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha estat una tasca realitzada per @ellasdeciden.com L&#8217;objectiu de l&#8217;estudi, segons les autores &#8220;\u00e9s con\u00e8ixer com compra la dona en l\u00ednia. Comparar si la mateixa dominaci\u00f3 del canal que t\u00e9 a l&#8217;offline es replica a l&#8217;online i si aquest 80% del poder de compra que fa m\u00e9s de dues d\u00e8cades que expliquem, encara \u00e9s vigent. Volem investigar i con\u00e8ixer si aquesta experi\u00e8ncia es pot millorar i les variables que fan que tingui un millor impacte social i, per tant, prendre decisions&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aquest estudi, encarregat pel Departament d\u2019Empresa i Treball de la Generalitat de Catalunya, fan una radiografia del territori, analitzant les difer\u00e8ncies que es poden detectar en el comportament de compra segons el g\u00e8nere. Tamb\u00e9 hi consells de com millorar l&#8217;experi\u00e8ncia de compra i venda en l\u00ednia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acaba de sortir publicat l&#8217; estudi &#8220;Dona &#038; e-commerce sobre el comportament de la dona en la compra en l\u00ednia.<\/p>\n","protected":false},"author":50,"featured_media":40454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26283,26575],"tags":[26214,26215],"class_list":["post-40453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lideratge","category-empresarial","tag-ellasdeciden-com","tag-compra-on-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Catalunya: estudi &quot;Dona &amp; e-commerce&quot; | La Independent<\/title>\n<meta name=\"description\" content=\"Acaba de sortir publicat l&#039; estudi &quot;Dona &amp; e-commerce sobre el comportament de la dona en la compra en l\u00ednia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catalunya: estudi &quot;Dona &amp; e-commerce&quot; | La Independent\" \/>\n<meta property=\"og:description\" content=\"Acaba de sortir publicat l&#039; estudi &quot;Dona &amp; e-commerce sobre el comportament de la dona en la compra en l\u00ednia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"La Independent\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T12:27:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T18:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laindependent.cat\/wp-content\/uploads\/2023\/02\/donae3-e1683919968630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"223\" \/>\n\t<meta property=\"og:image:height\" content=\"143\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La Independent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La Independent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/\"},\"author\":{\"name\":\"La Independent\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/person\\\/c65fe76464d3ea842196598c91a2991f\"},\"headline\":\"Catalunya: estudi &#8220;Dona &#038; e-commerce&#8221;\",\"datePublished\":\"2023-02-09T12:27:55+00:00\",\"dateModified\":\"2024-01-11T18:24:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/\"},\"wordCount\":169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/donae3-e1683919968630.jpg\",\"keywords\":[\"@ellasdeciden.com\",\"compra on line\"],\"articleSection\":[\"Apoderament i Lideratge\",\"Empresarial\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/\",\"name\":\"Catalunya: estudi \\\"Dona & e-commerce\\\" | La Independent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/donae3-e1683919968630.jpg\",\"datePublished\":\"2023-02-09T12:27:55+00:00\",\"dateModified\":\"2024-01-11T18:24:34+00:00\",\"description\":\"Acaba de sortir publicat l' estudi \\\"Dona & e-commerce sobre el comportament de la dona en la compra en l\u00ednia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/donae3-e1683919968630.jpg\",\"contentUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/donae3-e1683919968630.jpg\",\"width\":223,\"height\":143},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/catalunya-estudi-dona-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apoderament i Lideratge\",\"item\":\"https:\\\/\\\/laindependent.cat\\\/tema\\\/lideratge\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Empresarial\",\"item\":\"https:\\\/\\\/laindependent.cat\\\/tema\\\/lideratge\\\/empresarial\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Catalunya: estudi &#8220;Dona &#038; e-commerce&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/\",\"name\":\"La Independent\",\"description\":\"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere\",\"publisher\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#organization\"},\"alternateName\":\"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#organization\",\"name\":\"La Independent\",\"alternateName\":\"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo-independent.svg\",\"contentUrl\":\"https:\\\/\\\/laindependent.cat\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo-independent.svg\",\"width\":562,\"height\":78,\"caption\":\"La Independent\"},\"image\":{\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/#\\\/schema\\\/person\\\/c65fe76464d3ea842196598c91a2991f\",\"name\":\"La Independent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb501cd2144195eb6f739879589f8fa1216b8d5045d48bf7e3f24013b91e04f8?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb501cd2144195eb6f739879589f8fa1216b8d5045d48bf7e3f24013b91e04f8?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb501cd2144195eb6f739879589f8fa1216b8d5045d48bf7e3f24013b91e04f8?s=96&d=blank&r=g\",\"caption\":\"La Independent\"},\"url\":\"https:\\\/\\\/laindependent.cat\\\/en\\\/author\\\/redaccio\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Catalunya: estudi \"Dona & e-commerce\" | La Independent","description":"Acaba de sortir publicat l' estudi \"Dona & e-commerce sobre el comportament de la dona en la compra en l\u00ednia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/","og_locale":"en_US","og_type":"article","og_title":"Catalunya: estudi \"Dona & e-commerce\" | La Independent","og_description":"Acaba de sortir publicat l' estudi \"Dona & e-commerce sobre el comportament de la dona en la compra en l\u00ednia.","og_url":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/","og_site_name":"La Independent","article_published_time":"2023-02-09T12:27:55+00:00","article_modified_time":"2024-01-11T18:24:34+00:00","og_image":[{"width":223,"height":143,"url":"https:\/\/laindependent.cat\/wp-content\/uploads\/2023\/02\/donae3-e1683919968630.jpg","type":"image\/jpeg"}],"author":"La Independent","twitter_card":"summary_large_image","twitter_misc":{"Written by":"La Independent","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#article","isPartOf":{"@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/"},"author":{"name":"La Independent","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/person\/c65fe76464d3ea842196598c91a2991f"},"headline":"Catalunya: estudi &#8220;Dona &#038; e-commerce&#8221;","datePublished":"2023-02-09T12:27:55+00:00","dateModified":"2024-01-11T18:24:34+00:00","mainEntityOfPage":{"@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/"},"wordCount":169,"commentCount":0,"publisher":{"@id":"https:\/\/laindependent.cat\/en\/#organization"},"image":{"@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2023\/02\/donae3-e1683919968630.jpg","keywords":["@ellasdeciden.com","compra on line"],"articleSection":["Apoderament i Lideratge","Empresarial"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/","url":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/","name":"Catalunya: estudi \"Dona & e-commerce\" | La Independent","isPartOf":{"@id":"https:\/\/laindependent.cat\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2023\/02\/donae3-e1683919968630.jpg","datePublished":"2023-02-09T12:27:55+00:00","dateModified":"2024-01-11T18:24:34+00:00","description":"Acaba de sortir publicat l' estudi \"Dona & e-commerce sobre el comportament de la dona en la compra en l\u00ednia.","breadcrumb":{"@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#primaryimage","url":"https:\/\/laindependent.cat\/wp-content\/uploads\/2023\/02\/donae3-e1683919968630.jpg","contentUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2023\/02\/donae3-e1683919968630.jpg","width":223,"height":143},{"@type":"BreadcrumbList","@id":"https:\/\/laindependent.cat\/en\/catalunya-estudi-dona-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/laindependent.cat\/en\/"},{"@type":"ListItem","position":2,"name":"Apoderament i Lideratge","item":"https:\/\/laindependent.cat\/tema\/lideratge\/"},{"@type":"ListItem","position":3,"name":"Empresarial","item":"https:\/\/laindependent.cat\/tema\/lideratge\/empresarial\/"},{"@type":"ListItem","position":4,"name":"Catalunya: estudi &#8220;Dona &#038; e-commerce&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/laindependent.cat\/en\/#website","url":"https:\/\/laindependent.cat\/en\/","name":"La Independent","description":"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere","publisher":{"@id":"https:\/\/laindependent.cat\/en\/#organization"},"alternateName":"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/laindependent.cat\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/laindependent.cat\/en\/#organization","name":"La Independent","alternateName":"Ag\u00e8ncia de not\u00edcies amb visi\u00f3 de g\u00e8nere","url":"https:\/\/laindependent.cat\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/logo\/image\/","url":"https:\/\/laindependent.cat\/wp-content\/uploads\/2022\/10\/logo-independent.svg","contentUrl":"https:\/\/laindependent.cat\/wp-content\/uploads\/2022\/10\/logo-independent.svg","width":562,"height":78,"caption":"La Independent"},"image":{"@id":"https:\/\/laindependent.cat\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/laindependent.cat\/en\/#\/schema\/person\/c65fe76464d3ea842196598c91a2991f","name":"La Independent","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fb501cd2144195eb6f739879589f8fa1216b8d5045d48bf7e3f24013b91e04f8?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb501cd2144195eb6f739879589f8fa1216b8d5045d48bf7e3f24013b91e04f8?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb501cd2144195eb6f739879589f8fa1216b8d5045d48bf7e3f24013b91e04f8?s=96&d=blank&r=g","caption":"La Independent"},"url":"https:\/\/laindependent.cat\/en\/author\/redaccio\/"}]}},"_links":{"self":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts\/40453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/comments?post=40453"}],"version-history":[{"count":0,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/posts\/40453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/media\/40454"}],"wp:attachment":[{"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/media?parent=40453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/categories?post=40453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laindependent.cat\/en\/wp-json\/wp\/v2\/tags?post=40453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}